The Importance Of Online Marketing

Chi-chi Ekweozor Managing Director RealFresh.TV Ltd www.realfresh.tv [email_address] The Importance of Online Marketing

A Little Bit About Me
Why The Digital Trend
Case Studies & Examples
Beginner’ s Guide to Social Media
www.realfresh.tv We Will Cover

www.realfresh.tv A Little Bit About Me

Engineering background
Created Europe’s 1st live music
video podcast
Short listed for Channel 4's
4Talent 2008 Awards
www.realfresh.tv A Brief History

Real Fresh TV www.realfresh.tv
Social Media Strategy & Training
Multi-Platform Marketing
Facebook App Development

www.realfresh.tv

Clients www.realfresh.tv

www.realfresh.tv Once upon a time…

www.realfresh.tv There was only one way to market…

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www.realfresh.tv Along came broadband Internet...

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www.realfresh.tv And an incredible shift started to take place…

www.realfresh.tv Institutional Control Consumer Control

www.realfresh.tv The truth is…

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www.realfresh.tv The future will only magnify this trend.

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www.realfresh.tv The Lesson For Film Makers?

www.realfresh.tv Use the Internet

www.realfresh.tv It is (mostly) free

Interactive soap opera on Bebo
Two 3-minute episodes a week
2 million views in February
www.realfresh.tv Chelsey: OMG!

www.realfresh.tv Chelsey: OMG! http://www.bebo.com/chelsey-omg

www.realfresh.tv Our Man Inside http://ourmaninside.com/

One Man Media Machine
Blog, Twitter, Videos, Photos
Now paid to do just that
www.realfresh.tv Our Man Inside

Nottingham-based doll maker
Blog, Photos
Dolls now bought by US Gallery
www.realfresh.tv Gillian Lee Smith

www.realfresh.tv Gillian Lee Smith http://gilflingsdesigns.typepad.com/gilflings_designs/

Broadcaster & national treasure
Blog, Twitter, Photos, Videos
2 nd only to Barack Obama
www.realfresh.tv Stephen Fry

www.realfresh.tv Stephen Fry http://www.stephenfry.com/

First UK Restaurant on Twitter
Blog, Twitter, Photos, Videos
All this got them on the BBC
www.realfresh.tv Sweet Mandarin

www.realfresh.tv Sweet Mandarin http://www.sweetmandarin.com/

A Beginner’s Guide To Social Media www.realfresh.tv

Social Media....? www.realfresh.tv

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This is...a beginner’s guide to... all that? www.realfresh.tv

“ I Want Me Mum!” www.realfresh.tv

Hang on, it’s actually... www.realfresh.tv

Simple as... www.realfresh.tv

That’s right, A... B... C... www.realfresh.tv

A: About You www.realfresh.tv

A: A bout You www.realfresh.tv
Decide what you want to project
Decide what you aim to achieve
Make your bio/profile ‘ about you ’

B: Blog... later www.realfresh.tv

B: B log... later www.realfresh.tv
Start by checking out other blogs
Micro-blog first – try Twitter?
Decide on a theme for first month

C: Communicate www.realfresh.tv

C: C ommunicate www.realfresh.tv
Comments build community
Regularly ask for comments
Reward... appropriately

Now for the numbers... www.realfresh.tv

As in...1...2...3... www.realfresh.tv

1: 1 st Listen (then converse) www.realfresh.tv

2: “2” Do List (Make one) www.realfresh.tv

3: 3 Things You Must Avoid www.realfresh.tv
Lying
Do your research
Stealing
Give credit where credit is due
Hair pulling
Your blog/Twitter profile is
a weapon

Getting Started: Free blogging tools – wordpress.com blogger.com www.realfresh.tv Using Social Media

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Embrace Web Video: Free video platforms – YouTube.com Vimeo.com www.realfresh.tv Using Social Media

www.realfresh.tv http://www.youtube.com/watch?v=b5AWQ5aBjgE Make An Impression

A Quote from Twitter: “The illiterate of the 21st century will not be those who cannot read & write, but those who cannot learn, unlearn and relearn” - Alvin Toffler posted by: @boris ( http://twitter.com/boris ) www.realfresh.tv

The End. www.realfresh.tv

Thank You! http://twitter.com/realfreshtv @realfreshtv www.realfresh.tv

Credits www.realfresh.tv Beginner http://www.flickr.com/photos/tphoangviet/1028692511/ Social Media http://kristinaeichorn.files.wordpress.com/2008/08/social-media.jpg I'm an absolute beginner http://www.flickr.com/photos/horselatitudes/2973095769/ ABC_Godfrey_Crosby_Como http://www.flickr.com/photos/22195069@N03/2404378946/ i'll be your whatever you want http://www.flickr.com/photos/theoperamafia/2424626206/ Megaphone http://www.flickr.com/photos/lukedaduke/482643891/ The Computer Demands A Blog http://www.toothpastefordinner.com/032007/the-computer-demands-a-blog.gif Church Times Blog http://www.churchtimes.co.uk/52385 Who's The Dick Writing Comments On My Blog http://www.flickr.com/photos/laughingsquid/108474388/ Scott Beale / Laughing Squid

Credits www.realfresh.tv Color Addict http://www.flickr.com/photos/rideracelive/2993433094/ 032/365 "Are You Listening?" http://www.flickr.com/photos/elgraceann/2769081919/ The Hand Work Press Logo http://www.flickr.com/photos/mattborghi/339965705/ Free to dance http://www-tc.pbs.org/wnet/freetodance/images/free_dance_mainpic.gif How To Fold A T-Shirt (English)‏ http://www.videojug.com/film/how-to-fold-a-t-shirt-in-2-seconds-explained G enie out of bottle – http://deutsch.istockphoto.com/file_closeup/?id=977005&refnum=605526 Social Media – http://www.dallaswebservices.com/images/blog_images/social-media.jpg http://www.popgadget.net/images/charlottetangye_footprint.jpg

Credits www.realfresh.tv Multi-Platform Marketing – http://gregverdino.typepad.com/greg_verdinos_blog/2007/09/yall-know-that-.html Contagious: http://www.levidepoches.fr/ O pen Up: http://www.dallaswebservices.com/images/blog_images/social-media.jpg Cat watching Cat – http://www.flickr.com/photos/cloudzilla/50257242/

Credits www.realfresh.tv Links to Social Networking Sites on Slide #39 Digg - Social News - http://digg.com Flickr - Photo Sharing - http://flickr.com Twitter - Micro-blogging - http://twitter.com YouTube - Video sharing - http://youtube.com Upcoming - Event sharing - http://upcoming.org Last.fm - Social Music Sharing - http://last.fm Delicious - Social Bookmarking - http://delicious.com MySpace - Social Networking - http://myspace.com Technorati - Blog search & Networking - http://technorati.com Jaiku - Micro-blogging - http://jaiku.com Facebook - Social Networking - http://facebook.com MyBlogLog - Social Networking for Blogs - http://mybloglog.com Slideshare - Sharing PowerPoint Slides - http://slideshare.com

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The Importance Of Online Marketing

by Chi-chi Ekweozor on Mar 13, 2009

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The Importance Of Online Marketing — Presentation Transcript