Social Networking: How Can Your Business Benefit?

Social Networking: How Can Your Business Benefit? Chi-chi Ekweozor Managing Director RealFresh.TV Ltd www.realfresh.tv [email_address]

A Little Bit About Me

Why The Digital Trend

Case Studies & Examples

How Can It Be Applied To You?

www.realfresh.tv We Will Cover

www.realfresh.tv A Little Bit About Me

Engineering background

Created Europe’s 1st live music

video podcast

Short listed for Channel 4's

4Talent 2008 Awards

www.realfresh.tv A Brief History

Real Fresh TV www.realfresh.tv

Social Media Strategy & Training

Multi-Platform Marketing

Online community management

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www.realfresh.tv Once upon a time…

www.realfresh.tv There was only one way to market…

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www.realfresh.tv Along came broadband Internet...

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www.realfresh.tv And an incredible shift started to take place…

www.realfresh.tv Institutional Control Consumer Control

www.realfresh.tv The truth is…

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www.realfresh.tv The future will only magnify this trend.

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www.realfresh.tv The Lesson For Business Owners?

www.realfresh.tv Embrace the Web

www.realfresh.tv How many people visited a social network in January?

www.realfresh.tv 19.2 million (58% of active UK Internet population).

www.realfresh.tv Average visitor spent 2 hours 26 minutes

www.realfresh.tv Your most influential customers are online.

www.realfresh.tv

Examples: RealFresh.tv

www.realfresh.tv LonelyGirl15 Video Diary http://www.youtube.com/lonelygirl15

Over 50 million views since launch and counting. www.realfresh.tv LonelyGirl15 Facts

Each show attracted 100s of viewer comments on YouTube. www.realfresh.tv LonelyGirl15 Facts

Neutrogena and Hershey’s signed on as sponsors. www.realfresh.tv LonelyGirl15 Facts

Web’s first ‘social’ soap opera www.realfresh.tv Kate Modern Facts

www.realfresh.tv Kate Modern Web Soap http://www.bebo.com/abstractheart

Sponsors: Microsoft, Orange, Procter & Gamble, Warner Music, Paramount. www.realfresh.tv Kate Modern Facts

Each paid: £250k to ‘appear’ within show www.realfresh.tv Kate Modern Facts

Total audience: 35m videos viewed over a 5 month period (1.5m per week). www.realfresh.tv Kate Modern Facts

Why?

Freely available tools

Make it easy for me to find

your business

www.realfresh.tv Use Social Media

www.realfresh.tv

Getting Started:

Free blogging tools:

wordpress.com

blogger.com

typepad.com

www.realfresh.tv Start Blogging

Embrace Web Video:

Free video platforms –

YouTube.com

Vimeo.com

blip.tv

www.realfresh.tv Video Your Prices

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www.realfresh.tv Engagement You Can Measure

www.realfresh.tv http://www.youtube.com/watch?v=b5AWQ5aBjgE Make An Impression

www.realfresh.tv Credits and References Man and Laptop - http://www.southwestecommerce.com/images/manlaptop.jpg Top 6 Ideas for Incredible Viral Content – http://www.techipedia.com/2007/6-ideas-for-viral-content/ Digital Native - http://keithwillsdesign.com/wiki/tiki-view_blog_post.php?blogId=1&postId=1 Lonleygirl15 - http://mashable.com/images/lonelygirl15.png Social Media - http://www.flickr.com/photos/somethinnew/384489940/ Speech Bubble - http://dailyreport.afa.org/AFA/Features/personnel/box0320096schwalier.htm iTunes Logo - http://canucks.nhl.com/team/app/?service=page&page=NHLPage&id=20749 Attention Level: http://www.instablogsimages.com/images/2007/10/04/rainfall-measuring-wellington-boot_6642.jpg

www.realfresh.tv Credits and References Top 10 Ways to Sleep Smarter and Better - http://lifehacker.com/software/lifehacker-top-10/top-10-ways-to-sleep-smarter-and-better-309030.php What Are We Doing - http://www.flickr.com/photos/deestea/198091208/ Kate Modern on Bebo – http://www.bebo.com/abstractheart Guardian on Kate Modern – http://www.guardian.co.uk/media/2008/jan/16/bebo.television Genie out of bottle – http://deutsch.istockphoto.com/file_closeup/?id=977005&refnum=605526 Paramount film plugs in Bebo’s Kate Modern - http://www.mad.co.uk/Main/Home/Articles/c1f55727cd9945ec8b280faca2da186a/Paramount-works-with-Bebo-to-get-film-plugs-into-Kate-Modern.html Social Media – http://www.dallaswebservices.com/images/blog_images/social-media.jpg http://www.popgadget.net/images/charlottetangye_footprint.jpg

www.realfresh.tv Credits and References Cat watching Cat – http://www.flickr.com/photos/cloudzilla/50257242/ Measuring Social Media – http://blogoscoped.com/archive/2008-03-21-n11.html http://www.jisclegal.ac.uk/search.htm Multi-Platform Marketing – http://gregverdino.typepad.com/greg_verdinos_blog/2007/09/yall-know-that-.html Contagious: http://www.levidepoches.fr/ Lighthouse: http://www.flickr.com/photos/mumbleyjoe/2043508173 Obay: http://www.flickr.com/photos/thebruce0/2280382961/ Digital Native: http://keithwillsdesign.com/wiki/tiki-view_blog_post.php?blogId=1&postId=1 Open Up: http://www.dallaswebservices.com/images/blog_images/social-media.jpg

www.realfresh.tv Credits and References Online Video Examples Schweppes Ad: slow motion balloons ad http://www.youtube.com/watch?v=pRFfJJjLpqw Views: 132,624 How To Fold A T-Shirt (Japanese)‏ http://www.youtube.com/watch?v=b5AWQ5aBjgE Views: 314,711 How To Fold A T-Shirt (English)‏ http://www.videojug.com/film/how-to-fold-a-t-shirt-in-2-seconds-explained Views: 224,297 How To Shuffle Poker Chips http://www.5min.com/Video/Shuffle-Poker-Chips-Like-a-Pro-8284 Views: 76,600 Dove Evolution: http://www.youtube.com/watch?v=iYhCn0jf46U Views: 6,376,542 Ronaldinho: Touch of Gold http://www.youtube.com/watch?v=lsO6D1rwrKc Views: 21,723,156 Beauty is a product of PhotoShop http://www.youtube.com/watch?v=chd6FC6AAD8 Views: 1,701,937