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Social Networking: How Can Your Business Benefit?
Social Networking: How Can Your Business Benefit?
Social Networking: How Can Your Business Benefit?
Social Networking: How Can Your Business Benefit?
Social Networking: How Can Your Business Benefit?
Social Networking: How Can Your Business Benefit?
Social Networking: How Can Your Business Benefit?
Social Networking: How Can Your Business Benefit?
Social Networking: How Can Your Business Benefit?
Social Networking: How Can Your Business Benefit?
Social Networking: How Can Your Business Benefit?
Social Networking: How Can Your Business Benefit?
Social Networking: How Can Your Business Benefit?
Social Networking: How Can Your Business Benefit?
Social Networking: How Can Your Business Benefit?
Social Networking: How Can Your Business Benefit?
Social Networking: How Can Your Business Benefit?
Social Networking: How Can Your Business Benefit?
Social Networking: How Can Your Business Benefit?
Social Networking: How Can Your Business Benefit?
Social Networking: How Can Your Business Benefit?
Social Networking: How Can Your Business Benefit?
Social Networking: How Can Your Business Benefit?
Social Networking: How Can Your Business Benefit?
Social Networking: How Can Your Business Benefit?
Social Networking: How Can Your Business Benefit?
Social Networking: How Can Your Business Benefit?
Social Networking: How Can Your Business Benefit?
Social Networking: How Can Your Business Benefit?
Social Networking: How Can Your Business Benefit?
Social Networking: How Can Your Business Benefit?
Social Networking: How Can Your Business Benefit?
Social Networking: How Can Your Business Benefit?
Social Networking: How Can Your Business Benefit?
Social Networking: How Can Your Business Benefit?
Social Networking: How Can Your Business Benefit?
Social Networking: How Can Your Business Benefit?
Social Networking: How Can Your Business Benefit?
Social Networking: How Can Your Business Benefit?
Social Networking: How Can Your Business Benefit?
Social Networking: How Can Your Business Benefit?
Social Networking: How Can Your Business Benefit?
Social Networking: How Can Your Business Benefit?
Social Networking: How Can Your Business Benefit?
Social Networking: How Can Your Business Benefit?
Social Networking: How Can Your Business Benefit?
Social Networking: How Can Your Business Benefit?
Social Networking: How Can Your Business Benefit?
Social Networking: How Can Your Business Benefit?
Social Networking: How Can Your Business Benefit?
Social Networking: How Can Your Business Benefit?
Social Networking: How Can Your Business Benefit?
Social Networking: How Can Your Business Benefit?
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Social Networking: How Can Your Business Benefit?

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Presented at the Stockport Creative Industries Network event on Social Networking.

Presented at the Stockport Creative Industries Network event on Social Networking.

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  • 1. Social Networking: How Can Your Business Benefit? Chi-chi Ekweozor Managing Director RealFresh.TV Ltd www.realfresh.tv [email_address]
  • 2. <ul><li>A Little Bit About Me </li></ul><ul><li>Why The Digital Trend </li></ul><ul><li>Case Studies & Examples </li></ul><ul><li>How Can It Be Applied To You? </li></ul>www.realfresh.tv We Will Cover
  • 3. www.realfresh.tv A Little Bit About Me
  • 4. <ul><li>Engineering background </li></ul><ul><li>Created Europe’s 1st live music </li></ul><ul><li>video podcast </li></ul><ul><li>Short listed for Channel 4's </li></ul><ul><li>4Talent 2008 Awards </li></ul>www.realfresh.tv A Brief History
  • 5. Real Fresh TV www.realfresh.tv <ul><li>Social Media Strategy & Training </li></ul><ul><li>Multi-Platform Marketing </li></ul><ul><li>Online community management </li></ul>
  • 6. www.realfresh.tv
  • 7. <ul><li>A Little Bit About Me </li></ul><ul><li>Why The Digital Trend </li></ul><ul><li>Case Studies & Examples </li></ul><ul><li>How Can It Be Applied To You? </li></ul>www.realfresh.tv We Will Cover
  • 8. www.realfresh.tv Once upon a time…
  • 9. www.realfresh.tv There was only one way to market…
  • 10. www.realfresh.tv
  • 11. www.realfresh.tv
  • 12. www.realfresh.tv Along came broadband Internet...
  • 13. www.realfresh.tv
  • 14. www.realfresh.tv And an incredible shift started to take place…
  • 15. www.realfresh.tv Institutional Control Consumer Control
  • 16. www.realfresh.tv The truth is…
  • 17. www.realfresh.tv
  • 18. www.realfresh.tv The future will only magnify this trend.
  • 19. www.realfresh.tv
  • 20. www.realfresh.tv
  • 21. www.realfresh.tv The Lesson For Business Owners?
  • 22. www.realfresh.tv Embrace the Web
  • 23. www.realfresh.tv How many people visited a social network in January?
  • 24. www.realfresh.tv 19.2 million (58% of active UK Internet population).
  • 25. www.realfresh.tv Average visitor spent 2 hours 26 minutes
  • 26. www.realfresh.tv Your most influential customers are online.
  • 27. www.realfresh.tv
  • 28. <ul><li>A Little Bit About Me </li></ul><ul><li>Why The Digital Trend </li></ul><ul><li>Case Studies & Examples </li></ul><ul><li>How Can It Be Applied To You? </li></ul>www.realfresh.tv We Will Cover
  • 29.  
  • 30.  
  • 31.  
  • 32. Examples: RealFresh.tv
  • 33. www.realfresh.tv LonelyGirl15 Video Diary http://www.youtube.com/lonelygirl15
  • 34. Over 50 million views since launch and counting. www.realfresh.tv LonelyGirl15 Facts
  • 35. Each show attracted 100s of viewer comments on YouTube. www.realfresh.tv LonelyGirl15 Facts
  • 36. Neutrogena and Hershey’s signed on as sponsors. www.realfresh.tv LonelyGirl15 Facts
  • 37. Web’s first ‘social’ soap opera www.realfresh.tv Kate Modern Facts
  • 38. www.realfresh.tv Kate Modern Web Soap http://www.bebo.com/abstractheart
  • 39. Sponsors: Microsoft, Orange, Procter & Gamble, Warner Music, Paramount. www.realfresh.tv Kate Modern Facts
  • 40. Each paid: £250k to ‘appear’ within show www.realfresh.tv Kate Modern Facts
  • 41. Total audience: 35m videos viewed over a 5 month period (1.5m per week). www.realfresh.tv Kate Modern Facts
  • 42. <ul><li>A Little Bit About Me </li></ul><ul><li>Why The Digital Trend </li></ul><ul><li>Case Studies & Examples </li></ul><ul><li>How Can It Be Applied To You? </li></ul>www.realfresh.tv We Will Cover
  • 43. <ul><li>Why? </li></ul><ul><li>Freely available tools </li></ul><ul><li>Make it easy for me to find </li></ul><ul><li>your business </li></ul>www.realfresh.tv Use Social Media
  • 44. www.realfresh.tv
  • 45. <ul><li>Getting Started: </li></ul><ul><li>Free blogging tools: </li></ul><ul><li>wordpress.com </li></ul><ul><li>blogger.com </li></ul><ul><li>typepad.com </li></ul>www.realfresh.tv Start Blogging
  • 46. <ul><li>Embrace Web Video: </li></ul><ul><li>Free video platforms – </li></ul><ul><li>YouTube.com </li></ul><ul><li>Vimeo.com </li></ul><ul><li>blip.tv </li></ul>www.realfresh.tv Video Your Prices
  • 47. www.realfresh.tv
  • 48. www.realfresh.tv Engagement You Can Measure
  • 49. www.realfresh.tv http://www.youtube.com/watch?v=b5AWQ5aBjgE Make An Impression
  • 50. www.realfresh.tv Credits and References Man and Laptop - http://www.southwestecommerce.com/images/manlaptop.jpg Top 6 Ideas for Incredible Viral Content – http://www.techipedia.com/2007/6-ideas-for-viral-content/ Digital Native - http://keithwillsdesign.com/wiki/tiki-view_blog_post.php?blogId=1&postId=1 Lonleygirl15 - http://mashable.com/images/lonelygirl15.png Social Media - http://www.flickr.com/photos/somethinnew/384489940/ Speech Bubble - http://dailyreport.afa.org/AFA/Features/personnel/box0320096schwalier.htm iTunes Logo - http://canucks.nhl.com/team/app/?service=page&page=NHLPage&id=20749 Attention Level: http://www.instablogsimages.com/images/2007/10/04/rainfall-measuring-wellington-boot_6642.jpg
  • 51. www.realfresh.tv Credits and References Top 10 Ways to Sleep Smarter and Better - http://lifehacker.com/software/lifehacker-top-10/top-10-ways-to-sleep-smarter-and-better-309030.php What Are We Doing - http://www.flickr.com/photos/deestea/198091208/ Kate Modern on Bebo – http://www.bebo.com/abstractheart Guardian on Kate Modern – http://www.guardian.co.uk/media/2008/jan/16/bebo.television Genie out of bottle – http://deutsch.istockphoto.com/file_closeup/?id=977005&refnum=605526 Paramount film plugs in Bebo’s Kate Modern - http://www.mad.co.uk/Main/Home/Articles/c1f55727cd9945ec8b280faca2da186a/Paramount-works-with-Bebo-to-get-film-plugs-into-Kate-Modern.html Social Media – http://www.dallaswebservices.com/images/blog_images/social-media.jpg http://www.popgadget.net/images/charlottetangye_footprint.jpg
  • 52. www.realfresh.tv Credits and References Cat watching Cat – http://www.flickr.com/photos/cloudzilla/50257242/ Measuring Social Media – http://blogoscoped.com/archive/2008-03-21-n11.html http://www.jisclegal.ac.uk/search.htm Multi-Platform Marketing – http://gregverdino.typepad.com/greg_verdinos_blog/2007/09/yall-know-that-.html Contagious: http://www.levidepoches.fr/ Lighthouse: http://www.flickr.com/photos/mumbleyjoe/2043508173 Obay: http://www.flickr.com/photos/thebruce0/2280382961/ Digital Native: http://keithwillsdesign.com/wiki/tiki-view_blog_post.php?blogId=1&postId=1 Open Up: http://www.dallaswebservices.com/images/blog_images/social-media.jpg
  • 53. www.realfresh.tv Credits and References Online Video Examples Schweppes Ad: slow motion balloons ad http://www.youtube.com/watch?v=pRFfJJjLpqw Views: 132,624 How To Fold A T-Shirt (Japanese)‏ http://www.youtube.com/watch?v=b5AWQ5aBjgE Views: 314,711 How To Fold A T-Shirt (English)‏ http://www.videojug.com/film/how-to-fold-a-t-shirt-in-2-seconds-explained Views: 224,297 How To Shuffle Poker Chips http://www.5min.com/Video/Shuffle-Poker-Chips-Like-a-Pro-8284 Views: 76,600 Dove Evolution: http://www.youtube.com/watch?v=iYhCn0jf46U Views: 6,376,542 Ronaldinho: Touch of Gold http://www.youtube.com/watch?v=lsO6D1rwrKc Views: 21,723,156 Beauty is a product of PhotoShop http://www.youtube.com/watch?v=chd6FC6AAD8 Views: 1,701,937

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