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Online Film Distribution

Online Film Distribution



My presentation at the Industry Weekend at Bradford's Bite The Mango Film Festival

My presentation at the Industry Weekend at Bradford's Bite The Mango Film Festival



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    Online Film Distribution Online Film Distribution Presentation Transcript

    • Online Film Distribution Chi-chi Ekweozor Managing Director RealFresh.TV Ltd www.realfresh.tv [email_address]
      • A Little Bit About Me
      • Why The Digital Trend
      • Case Studies & Examples
      • How Can It Be Applied To You?
      www.realfresh.tv We Will Cover
    • www.realfresh.tv A Little Bit About Me
      • Engineering background
      • Created Europe’s 1st live music
      • video podcast
      • Short listed for Channel 4's
      • 4Talent 2008 Awards
      www.realfresh.tv A Brief History
    • Real Fresh TV www.realfresh.tv
      • Social Media Strategy & Training
      • Multi-Platform Marketing
      • Online community management
    • www.realfresh.tv
    • www.realfresh.tv http://www.realfresh.tv
      • A Little Bit About Me
      • Why The Digital Trend
      • Case Studies & Examples
      • How Can It Be Applied To You?
      www.realfresh.tv We Will Cover
    • www.realfresh.tv Once upon a time…
    • www.realfresh.tv There was only one way to market…
    • www.realfresh.tv
    • www.realfresh.tv
    • www.realfresh.tv Along came broadband Internet...
    • www.realfresh.tv
    • www.realfresh.tv And an incredible shift started to take place…
    • www.realfresh.tv Institutional Control Consumer Control
    • www.realfresh.tv The truth is…
    • www.realfresh.tv
    • www.realfresh.tv The future will only magnify this trend.
    • www.realfresh.tv
    • www.realfresh.tv
    • www.realfresh.tv The Lesson For Film Makers?
    • www.realfresh.tv Embrace the Internet
    • www.realfresh.tv How many people visited a social network in January?
    • www.realfresh.tv 19.2 million (58% of active UK Internet population).
    • www.realfresh.tv Average visitor spent 2 hours 26 minutes
    • www.realfresh.tv Your most influential fans are online.
    • www.realfresh.tv
      • A Little Bit About Me
      • Why The Digital Trend
      • Case Studies & Examples
      • How Can It Be Applied To You?
      www.realfresh.tv We Will Cover
    • Who? Web movie by young US couple who only communicated via cameras www.realfresh.tv Four Eyed Monsters http://www.foureyedmonsters.com
    • What? Innovative ‘crowd sourced’ UK film project. www.realfresh.tv A Swarm of Angels http:// www.aswarmofangels.com /
    • What? Film discovery and promotion website www.realfresh.tv Sprout.com http:// www.sprout.com / /
    • www.realfresh.tv LonelyGirl15 Video Diary http://www.youtube.com/lonelygirl15
    • Over 50 million views since launch and counting. www.realfresh.tv LonelyGirl15 Facts
    • Each show attracted 100s of viewer comments on YouTube. www.realfresh.tv LonelyGirl15 Facts
    • Neutrogena and Hershey’s signed on as sponsors. www.realfresh.tv LonelyGirl15 Facts
    • Web’s first ‘social’ soap opera www.realfresh.tv Kate Modern Facts
    • www.realfresh.tv Kate Modern Web Soap http://www.bebo.com/abstractheart
    • Sponsors: Microsoft, Orange, Procter & Gamble, Warner Music, Paramount. www.realfresh.tv Kate Modern Facts
    • Each paid: £250k to ‘appear’ within show www.realfresh.tv Kate Modern Facts
    • Total audience: 35m videos viewed over a 5 month period (1.5m per week). www.realfresh.tv Kate Modern Facts
      • A Little Bit About Me
      • Why The Digital Trend
      • Case Studies & Examples
      • How Can It Be Applied To You?
      www.realfresh.tv We Will Cover
      • Why?
      • Freely available tools
      • Make it easy for me to find
      • you
      www.realfresh.tv Use Social Media
    • www.realfresh.tv
    • Getting Started: Free blogging tools – wordpress.com blogger.com www.realfresh.tv Use Social Media
    • Embrace Web Video: Free video platforms – YouTube.com Vimeo.com www.realfresh.tv Use Social Media
    • www.realfresh.tv
    • www.realfresh.tv Engagement You Can Measure
    • www.realfresh.tv http://www.youtube.com/watch?v=b5AWQ5aBjgE Make An Impression
    • www.realfresh.tv Credits and References Man and Laptop - http:// www.southwestecommerce.com/images/manlaptop.jpg Top 6 Ideas for Incredible Viral Content – http://www.techipedia.com/2007/6-ideas-for-viral-content/ Digital Native - http://keithwillsdesign.com/wiki/tiki-view_blog_post.php?blogId =1&postId=1 Lonleygirl15 - http://mashable.com/images/lonelygirl15.png Social Media - http://www.flickr.com/photos/somethinnew/384489940/ Speech Bubble - http://dailyreport.afa.org/AFA/Features/personnel/box0320096schwalier.htm iTunes Logo - http:// canucks.nhl.com /team/app/?service= page&page = NHLPage&id =20749 Attention Level: http://www.instablogsimages.com/images/2007/10/04/rainfall-measuring-wellington-boot_6642.jpg
    • www.realfresh.tv Credits and References Top 10 Ways to Sleep Smarter and Better - http://lifehacker.com/software/lifehacker-top-10/top-10-ways-to-sleep-smarter-and-better-309030.php What Are We Doing - http://www.flickr.com/photos/deestea/198091208/ Kate Modern on Bebo – http://www.bebo.com/abstractheart Guardian on Kate Modern – http://www.guardian.co.uk/media/2008/jan/16/bebo.television Genie out of bottle – http://deutsch.istockphoto.com/file_closeup/?id=977005&refnum=605526 Paramount film plugs in Bebo’s Kate Modern - http://www.mad.co.uk/Main/Home/Articles/c1f55727cd9945ec8b280faca2da186a/Paramount-works-with-Bebo-to-get-film-plugs-into-Kate-Modern.html Social Media – http://www.dallaswebservices.com/images/blog_images/social-media.jpg http:// www.popgadget.net/images/charlottetangye_footprint.jpg
    • www.realfresh.tv Credits and References Cat watching Cat – http://www.flickr.com/photos/cloudzilla/50257242/ Measuring Social Media – http://blogoscoped.com/archive/2008-03-21-n11.html http:// www.jisclegal.ac.uk/search.htm Multi-Platform Marketing – http://gregverdino.typepad.com/greg_verdinos_blog/2007/09/yall-know-that-.html Contagious: http://www.levidepoches.fr/ Lighthouse: http://www.flickr.com/photos/mumbleyjoe/2043508173 Obay: http://www.flickr.com/photos/thebruce0/2280382961/ Digital Native: http://keithwillsdesign.com/wiki/tiki-view_blog_post.php?blogId =1&postId=1 Open Up: http://www.dallaswebservices.com/images/blog_images/social-media.jpg
    • www.realfresh.tv Credits and References Online Video Examples Schweppes Ad: slow motion balloons ad http://www.youtube.com/watch?v= pRFfJJjLpqw Views: 132,624 How To Fold A T-Shirt (Japanese)‏ http://www.youtube.com/watch?v=b5AWQ5aBjgE Views: 314,711 How To Fold A T-Shirt (English)‏ http://www.videojug.com/film/how-to-fold-a-t-shirt-in-2-seconds-explained Views: 224,297 How To Shuffle Poker Chips http://www.5min.com/Video/Shuffle-Poker-Chips-Like-a-Pro-8284 Views: 76,600 Dove Evolution: http://www.youtube.com/watch?v=iYhCn0jf46U Views: 6,376,542 Ronaldinho: Touch of Gold http://www.youtube.com/watch?v=lsO6D1rwrKc Views: 21,723,156 Beauty is a product of PhotoShop http://www.youtube.com/watch?v=chd6FC6AAD8 Views: 1,701,937