Online Film Distribution

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My presentation at the Industry Weekend at Bradford's Bite The Mango Film Festival

My presentation at the Industry Weekend at Bradford's Bite The Mango Film Festival

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  • 1. Online Film Distribution Chi-chi Ekweozor Managing Director RealFresh.TV Ltd www.realfresh.tv [email_address]
  • 2.
    • A Little Bit About Me
    • Why The Digital Trend
    • Case Studies & Examples
    • How Can It Be Applied To You?
    www.realfresh.tv We Will Cover
  • 3. www.realfresh.tv A Little Bit About Me
  • 4.
    • Engineering background
    • Created Europe’s 1st live music
    • video podcast
    • Short listed for Channel 4's
    • 4Talent 2008 Awards
    www.realfresh.tv A Brief History
  • 5. Real Fresh TV www.realfresh.tv
    • Social Media Strategy & Training
    • Multi-Platform Marketing
    • Online community management
  • 6. www.realfresh.tv
  • 7. www.realfresh.tv http://www.realfresh.tv
  • 8.
    • A Little Bit About Me
    • Why The Digital Trend
    • Case Studies & Examples
    • How Can It Be Applied To You?
    www.realfresh.tv We Will Cover
  • 9. www.realfresh.tv Once upon a time…
  • 10. www.realfresh.tv There was only one way to market…
  • 11. www.realfresh.tv
  • 12. www.realfresh.tv
  • 13. www.realfresh.tv Along came broadband Internet...
  • 14. www.realfresh.tv
  • 15. www.realfresh.tv And an incredible shift started to take place…
  • 16. www.realfresh.tv Institutional Control Consumer Control
  • 17. www.realfresh.tv The truth is…
  • 18. www.realfresh.tv
  • 19. www.realfresh.tv The future will only magnify this trend.
  • 20. www.realfresh.tv
  • 21. www.realfresh.tv
  • 22. www.realfresh.tv The Lesson For Film Makers?
  • 23. www.realfresh.tv Embrace the Internet
  • 24. www.realfresh.tv How many people visited a social network in January?
  • 25. www.realfresh.tv 19.2 million (58% of active UK Internet population).
  • 26. www.realfresh.tv Average visitor spent 2 hours 26 minutes
  • 27. www.realfresh.tv Your most influential fans are online.
  • 28. www.realfresh.tv
  • 29.
    • A Little Bit About Me
    • Why The Digital Trend
    • Case Studies & Examples
    • How Can It Be Applied To You?
    www.realfresh.tv We Will Cover
  • 30. Who? Web movie by young US couple who only communicated via cameras www.realfresh.tv Four Eyed Monsters http://www.foureyedmonsters.com
  • 31. What? Innovative ‘crowd sourced’ UK film project. www.realfresh.tv A Swarm of Angels http:// www.aswarmofangels.com /
  • 32. What? Film discovery and promotion website www.realfresh.tv Sprout.com http:// www.sprout.com / /
  • 33. www.realfresh.tv LonelyGirl15 Video Diary http://www.youtube.com/lonelygirl15
  • 34. Over 50 million views since launch and counting. www.realfresh.tv LonelyGirl15 Facts
  • 35. Each show attracted 100s of viewer comments on YouTube. www.realfresh.tv LonelyGirl15 Facts
  • 36. Neutrogena and Hershey’s signed on as sponsors. www.realfresh.tv LonelyGirl15 Facts
  • 37. Web’s first ‘social’ soap opera www.realfresh.tv Kate Modern Facts
  • 38. www.realfresh.tv Kate Modern Web Soap http://www.bebo.com/abstractheart
  • 39. Sponsors: Microsoft, Orange, Procter & Gamble, Warner Music, Paramount. www.realfresh.tv Kate Modern Facts
  • 40. Each paid: £250k to ‘appear’ within show www.realfresh.tv Kate Modern Facts
  • 41. Total audience: 35m videos viewed over a 5 month period (1.5m per week). www.realfresh.tv Kate Modern Facts
  • 42.
    • A Little Bit About Me
    • Why The Digital Trend
    • Case Studies & Examples
    • How Can It Be Applied To You?
    www.realfresh.tv We Will Cover
  • 43.
    • Why?
    • Freely available tools
    • Make it easy for me to find
    • you
    www.realfresh.tv Use Social Media
  • 44. www.realfresh.tv
  • 45. Getting Started: Free blogging tools – wordpress.com blogger.com www.realfresh.tv Use Social Media
  • 46. Embrace Web Video: Free video platforms – YouTube.com Vimeo.com www.realfresh.tv Use Social Media
  • 47. www.realfresh.tv
  • 48. www.realfresh.tv Engagement You Can Measure
  • 49. www.realfresh.tv http://www.youtube.com/watch?v=b5AWQ5aBjgE Make An Impression
  • 50. www.realfresh.tv Credits and References Man and Laptop - http:// www.southwestecommerce.com/images/manlaptop.jpg Top 6 Ideas for Incredible Viral Content – http://www.techipedia.com/2007/6-ideas-for-viral-content/ Digital Native - http://keithwillsdesign.com/wiki/tiki-view_blog_post.php?blogId =1&postId=1 Lonleygirl15 - http://mashable.com/images/lonelygirl15.png Social Media - http://www.flickr.com/photos/somethinnew/384489940/ Speech Bubble - http://dailyreport.afa.org/AFA/Features/personnel/box0320096schwalier.htm iTunes Logo - http:// canucks.nhl.com /team/app/?service= page&page = NHLPage&id =20749 Attention Level: http://www.instablogsimages.com/images/2007/10/04/rainfall-measuring-wellington-boot_6642.jpg
  • 51. www.realfresh.tv Credits and References Top 10 Ways to Sleep Smarter and Better - http://lifehacker.com/software/lifehacker-top-10/top-10-ways-to-sleep-smarter-and-better-309030.php What Are We Doing - http://www.flickr.com/photos/deestea/198091208/ Kate Modern on Bebo – http://www.bebo.com/abstractheart Guardian on Kate Modern – http://www.guardian.co.uk/media/2008/jan/16/bebo.television Genie out of bottle – http://deutsch.istockphoto.com/file_closeup/?id=977005&refnum=605526 Paramount film plugs in Bebo’s Kate Modern - http://www.mad.co.uk/Main/Home/Articles/c1f55727cd9945ec8b280faca2da186a/Paramount-works-with-Bebo-to-get-film-plugs-into-Kate-Modern.html Social Media – http://www.dallaswebservices.com/images/blog_images/social-media.jpg http:// www.popgadget.net/images/charlottetangye_footprint.jpg
  • 52. www.realfresh.tv Credits and References Cat watching Cat – http://www.flickr.com/photos/cloudzilla/50257242/ Measuring Social Media – http://blogoscoped.com/archive/2008-03-21-n11.html http:// www.jisclegal.ac.uk/search.htm Multi-Platform Marketing – http://gregverdino.typepad.com/greg_verdinos_blog/2007/09/yall-know-that-.html Contagious: http://www.levidepoches.fr/ Lighthouse: http://www.flickr.com/photos/mumbleyjoe/2043508173 Obay: http://www.flickr.com/photos/thebruce0/2280382961/ Digital Native: http://keithwillsdesign.com/wiki/tiki-view_blog_post.php?blogId =1&postId=1 Open Up: http://www.dallaswebservices.com/images/blog_images/social-media.jpg
  • 53. www.realfresh.tv Credits and References Online Video Examples Schweppes Ad: slow motion balloons ad http://www.youtube.com/watch?v= pRFfJJjLpqw Views: 132,624 How To Fold A T-Shirt (Japanese)‏ http://www.youtube.com/watch?v=b5AWQ5aBjgE Views: 314,711 How To Fold A T-Shirt (English)‏ http://www.videojug.com/film/how-to-fold-a-t-shirt-in-2-seconds-explained Views: 224,297 How To Shuffle Poker Chips http://www.5min.com/Video/Shuffle-Poker-Chips-Like-a-Pro-8284 Views: 76,600 Dove Evolution: http://www.youtube.com/watch?v=iYhCn0jf46U Views: 6,376,542 Ronaldinho: Touch of Gold http://www.youtube.com/watch?v=lsO6D1rwrKc Views: 21,723,156 Beauty is a product of PhotoShop http://www.youtube.com/watch?v=chd6FC6AAD8 Views: 1,701,937