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Realeyes - Imagination: Is your content learning from experience?
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Realeyes - Imagination: Is your content learning from experience?

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Back in the olden days, brands whacked people over the head with feature-driven messages. Nuclear families, TVs and living rooms were the ideal environment for bully-boy push tactics to thrive. But …

Back in the olden days, brands whacked people over the head with feature-driven messages. Nuclear families, TVs and living rooms were the ideal environment for bully-boy push tactics to thrive. But online, the public is your judge and jury. Fail to entertain and you’ll hang. Make them laugh or cry, make them surprised or angry… but for heaven’s sake you got to move them. If you do, good things will happen; they’ll share, recommend, even watch ‘til the end! But what’s the best way to understand if you’ve got pulling power? Which groups does it resonate with? Facial tracking technology can answer these questions within a day or two for a few thousand pounds.


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  • 1. Emotional Experience How to connect with the customer Imagination | London | 5th June 2014
  • 2. Facial coding - WTF?
  • 3. Video Production Video Distribution 2012 2013 2014 1,000 5,000 16,000 Videos tested Facial Coding is Growing Fast
  • 4. …it’s used by lots of familiar brands.
  • 5. Facial Coding Demo Uses a mix of 2D and 3D modelling to measure emotions. Compensates for adverse lighting conditions and occlusions.
  • 6. How it works People view your content at home, on their own computers, replicating a normal, everyday viewing experience. All content is secure and confidential. Data’s collected Emotions are collated from audiences and processed in near real- time. Data’s crunched Data is instantly available online, easily accessible and presentation-ready: 1: Segments 2: Norms 3: Performance Data’s displayed
  • 7. Online Dashboard Easy to read, second-by- second charts with customisable views and data segments. Slice ‘n’ dice views
  • 8. Online Dashboard Benchmark against similar categories, markets and geographies. Thousands of videos in our database which grows every week. Compare instantly
  • 9. Online Dashboard A simple, presentation- ready overview report, including a 1 to 10 performance score based on four metrics: Attraction, Retention, Engagement and Impact. Performance at-a-glance
  • 10. Volkswagen - The Force has excellent overall performance. Better than 92% of ads EmotionAll® score Volkswagen – The Force
  • 11. High EmotionAll® scores drive results 3x 20x 8x 100x More likely to watch to the end Higher click through rate Social action conversion Quicker in attracting views Source: AOL research 2013
  • 12. What is experiential content?
  • 13. Experiential content characteristics People are at the centre of the narrative – not the product. Human Experiential content tells a story – there’s no hard sell. Stories Amusement and enjoyment keeps an audience engaged, makes it memorable – sharable even. Entertain
  • 14. Experiential content characteristics People are at the centre of the narrative – not the product. Human Experiential content tells a story – there’s no hard sell. Stories Amusement and enjoyment keeps an audience engaged, makes it memorable – sharable even. Entertain
  • 15. “People will forget what you said, people will forget what you did but people will never forget how you made them feel.” Maya Angelou – Poet, author and activist
  • 16. Thank you realeyesit.com | @realeyesit | #ExperienceContent