• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Introductory SEO and Internet Marketing Strategies
 

Introductory SEO and Internet Marketing Strategies

on

  • 1,697 views

This is the ppt presentation that Scott Gray gave at the Nov 17 2009 Real Estate Tomato Virtual REBar talking about introductory SEO techniques and ways to join the internet marketing movement

This is the ppt presentation that Scott Gray gave at the Nov 17 2009 Real Estate Tomato Virtual REBar talking about introductory SEO techniques and ways to join the internet marketing movement

Statistics

Views

Total Views
1,697
Views on SlideShare
1,683
Embed Views
14

Actions

Likes
3
Downloads
94
Comments
0

1 Embed 14

http://www.slideshare.net 14

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

Introductory SEO and Internet Marketing Strategies Introductory SEO and Internet Marketing Strategies Presentation Transcript

  • Scott Gray
    Real Estate Tomato Virtual REBar Camp
    November 17th, 2009
    Introductory SEO and Internet Marketing Strategies
  • Introduction
    Who am I?
    Scott Gray
    Director of SEO Operations @
    Real Estate SEO Pros
    And I’m a geek
    What are we going to talk about?
    SEO- Search Engine Optimization
    Different Techniques you can use to rank higher
  • Overview
    Importance of SEO
    Onsite Optimization
    Metakeywords
    Page Titles
    Offsite Optimization
    Content
    Social Networks
    Real Estate Specific SEO
    MLS
    Black Hat SEO
    Future of SEO
  • Why do you need SEO?
    National Association of Realtors Home Buyers Study 2007
    84% of Home Buyers Are Searching For Homes Online
    58% of Real Estate Purchases Begin on Search Engines
    70% of Searchers NEVER leave Page 1
  • PPC [SEM] vs. SEO
    Pay-Per-Click
    Sponsored Links
    Pay for Traffic
    Renting someone else’s audience
    30%
    Search Engine Optimization
    Organic Traffic
    Own your own traffic
    Own your own audience
    70%
  • Onsite vs. Offsite
    Anything done locally on your site
    Includes metatags, content, HTML optimization, etc.
    Very important in the late 90’s
    Only 20-30% of the battle
    Anything done off your sites
    Includes social networks, article submission sites, directories submissions, etc
    Becoming more and more important
  • Onsite Overview
    Metas
    Things the computers see
    Includes metatags, metakeywords,
    metadescriptions, etc.
    Content
    Things that viewers see
    Includes texts, pictures, videos
    Structural
    Includes navigation, internal linking, page titles
  • Keyword Research
    Consistent Marketing Message
    Keywords and Search Terms
    SERP
    Search Engine Results Page
  • Keyword Types
    Three Levels/Type of Keywords:
    Head- “real estate”
    Hard to Rank for
    Poor quality lead
    Body- “Dallas Real Estate”
    Relevant term
    Still highly competitive
    Tail- “Foreclosed Condos in Dallas TX”
    Very relevant
    Lower volume lower competition
    High quality lead
    Google Keyword Tool
  • What do I do with my Keywords?
    Add to Page Titles
    Put them in EVERY Meta
    Metakeyword
    Metatags
    Metadescription
    Content
    Repeat as often as possible
  • Good Sites vs. Bad Sites
    Poorly Optimized Site
    Properly OptimizedSite
  • Other Onsite
    Keyword-Friendly URLs
    XML Sitemap
    Onsite + Google Webmaster tools
    Rich Content
    Blogging
    Photo Slideshows
    Flash and Javascript
  • Off-site
    Link building
    Think of them like Recommendations
    Quality=Relevant
    Linkjuice
    Social media
    Build an audience
    Articles
    Content
    Blogs & Forums
    Start a conversation
  • Content
    Link Bait:
    Tools
    Quizzes
    Contests
    Articles
    Submission Sites
    Anchor Tags
    Blogs
    Quality Content
  • Convergence of Social Media and SEO
    Lots of Statements vs. a Conversation
    Google Caffeine
    Real Time Searching
    Increased Search Discovery
    Attract Links
    Media Sharing
    Reviews
  • Link Wheel:
    Tier 4 Bookmark
    Tier 3 Directory
    Tier 3 Directory
    Tier 2 Network
    Tier 1 Site
    Tier 1 Site
    Home
    Home Blog
    Tier 1 Site
    Tier 2 Network
    Tier 2 Network
    Tier 4 Bookmark
    Tier 4 Bookmark
    Tier 3 Directory
  • Multimedia
    Google loves Multimedia!!
    What do we mean?
    Videos
    Images
    Where can we put those?
    Your website
    Youtube
    Flickr
    Your Social Networks
  • Real Estate Specific SEO
    Google Maps
    Becoming a new interactive MLS
    Google Maps API
    Optimizing for:
    Zip Codes
    MLS Numbers
    Content:
    Video Walkthroughs
    Social Networks:
    Active Rain
    Realtown
  • Real Estate Template Sites
    Pros
    Cons
    Easy to Setup
    No in house webmaster needed
    Easy to maintain
    Some Built-in Functionality
    Less work
    Lack of Customization
    Limited Ability to Optimize Structure
    Possible fees for Analytics installs
    Difficult to upload XML files
    Hard to setup website features:
    Blogs
    Photo galleries
    Who owns it?
  • Brokerages
    Optimizing subdomains
    Loss of linkjuice
    Similar problems with Template Sites
    Hard to differentiate from the pack
  • Final Quick Tips
    Create a Quick Wordpress blog
    Post and maintain
    Create a Flickr Account
    Upload photos from houses
    Upload Listings to Google Maps
    Create Social Network Accounts:
    Twitter
    Active Rain
    LinkedIn
  • Black Hat “No No”s
    Link Exchange
    “I’ll give you a link if you give me one”
    Stealth Pages
    Very sophisticated lies
    Duplicate Content
    Link Farms
    Paid Links
  • Future of SEO
    Ever changing playing field
    More and more sophisticated search algorithms
    Social Networks becoming more relevant
    Google Caffeine
    Social Graph
    Multimedia content linking
    Reviews/Recommendations
    Increased reliance by buyers
  • Contact Us
    Real Estate SEO Pros
    1-888-221-2826
    My direct: 406-532-3746
    contact@realestateseopros.com
    My email: scott@realestateseopros.com
    www.realestateseopros.com/blog
    www.realestateopros.com/blog/forum
    Follow us on Twitter: real_estate_seo