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Real Bird Listing Marketing And MLS Solutions


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  • 1. RealBird Listing Marketing and MLS Solutions A Novel Way to Generate Leads and Exposure
    • If customers don’t come to you then you need to go to your customers!
    • Increase your capture rate dramatically!
  • 2. Introducing the RealBird Listing Publisher with embedded MLS Search
    • Q: Where are homebuyers searching?
    • A: On classifieds and search portals (Google, Craigslist, Trulia etc.)
    • Q: Where are your information, real estate technology services and listings?
    • A: On your website
    • Problem : Your real estate technologies are as good as your website traffic
    • Solution : “Pushing” your content and services to where customers are
  • 3. Problem: your content are on your website and the consumers are not Homebuyer are here Your content and services are on your website
  • 4. How can you reach them?
      • Two possibilities:
    • Lure them to your website
    • Costly
    • Time consuming
    • Limited
    • Take your information to them
    • Free
    • Easy and automated
    • Unlimited
    • Cumulative
  • 5. The Solution: RealBird Single Property Websites with embedded MLS search and automatic distribution
  • 6. RealBird Listing Publisher Features
    • Rich presentation with unlimited, large photos, slideshows, virtual tour, video, maps with traffic and coupons and MLS homes for sale
    • Optimized for search engine indexing
    • Social networking and viral distribution built-in
    • Open home mode
    • Support current and past inventory : Active >> Pending >> Sold status
    • Business intelligence : Access Counter, Google Analytics, Clicky, MyBlogLog
    • Easy: it takes 5 minutes to create a compelling property website and distribute to classifieds portals
  • 7. Industry First: Map-based MLS Search embedded in Single Property websites Your website with your MLS Search Your Property Websites with the MLS Search
  • 8. Think about this situation
    • Homebuyer decides to look for a property.
    • She goes to one of the classifieds portals and enters a search.
    • She starts viewing search results. Finds your listing.
    • If the listing does not match well her expectations, she will most likely click away to the next listing in the list, and you have lost her. With the built-in MLS Search, she clicks over to that tab and can search the entire MLS with your Property Search tools. The likelihood that she contacts you about a property is much better!
  • 9. Benefits
    • Very effective: your MLS Search is on many “entry points” on the major portals, where the customers are searching
    • Under your control: you can choose to embed or not the MLS Search in any one property website.
    • Aesthetically pleasing: customized background, large photos, slideshow, color schemes
    • Cumulative exposure: the more you publish, the more “entry points” you have. For ex for 10 listings, on 10 classifieds portals = 100 links where clients can find you. Moreover, once listings get sold, you may keep their websites, thus adding more and more indexed references over time.
  • 10. Other features
    • Widgets for your blog, ActiveRain and social networks : branded driving directions, featured listings map, sold listings map, slideshows, live hotlist email signature, live hotlist badges and banners
    • Social bookmarking and sharing of searches
    • Viral marketing via social bookmarking sites and social networks such as Facebook
    • Niche map searches and MLS hotlists
    • “ Just listed” properties notification, email sharing
    • Integrates with many other IDX search tools
  • 11. How much does it cost?
    • Only
    • $15 per month
    • or $159 per year RealBird Inc. Redwood City, CA 94062 Toll free: (866-551-2934 Web: Email: [email_address] m