Twitter Basics for Real Estate

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Turn-key online marketing provider, RealAgentVideo, webinar slides on using Twitter in real estate. Includes step-by-step walk-thru on setting up a Twitter accuont.

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  • Tools to help you save time: social oomph, seesmic, tweetdeck,Twitpic:http://twitpic.com/Shorteners: snipurlhttp://www.snurl.com/site/index , bit.ly: http://bit.ly/, tiny URL: http://tinyurl.com/Tools that track your presence: Twitter stats: http://twittercounter.com/ and KloutTools that automate: http://www.dynamictweets.com, social oomph, Search Twitter: http://search.twitter.com , this gives you an idea for what people are searching for…. You can use this and try searching for real estate to see what others are tweeting about.
  • Twitter Basics for Real Estate

    1. 1. Twitter for Real Estate<br />An introduction to using Twitter for real estate and other social media tools<br />
    2. 2. About Us<br />Josh Kerbel:<br />COO of VideoScience<br />Josh@videoscience.com<br />Sandy Sykora<br />Marketing Director, RealAgentVideo<br />sandy@videoscience.com<br />
    3. 3. Agenda<br />Social Media introduction <br />Opening a twitter account<br />Using Twitter <br />Twitter tools<br />
    4. 4. Real Estate Marketing Realities<br /><ul><li>Cost of traditional advertising increasing
    5. 5. The nature of “the search” is changing
    6. 6. Outbound marketing is becoming obsolete
    7. 7. 80 – 90% of homebuyers start their search online </li></li></ul><li>You Need a Great Web Presence <br />People today are:<br />Overloaded with stimulation and information<br />Overwhelmed with complexity<br />Overly cynical due to the adversarial business culture<br />Therefore they are looking for...<br />CHARACTER COMPETENCE CONNECTION<br />
    8. 8. Using Twitter for #realestate<br />Networking with colleagues <br />Building new relationships<br />Sharing resources and information<br />Promoting your services / listings<br />Twitter as a tool in your #socialmedia arsenal<br />
    9. 9. Open a Twitter Account www.twitter.com<br />
    10. 10. Step 2: Fill in Details<br />
    11. 11. Follow People<br />Search for people to follow by typing:<br /><ul><li>Name
    12. 12. Category
    13. 13. Interest
    14. 14. Industry
    15. 15. Hobby</li></li></ul><li>Follow Current Contacts<br />Import friends / contacts from an email list.<br />Click on one option and follow prompts<br />This automatically finds your friends who are already using Twitter<br />
    16. 16. Get Familiarized <br />Timeline: updates from those YOU are following<br />@mentions: people who ‘mentioned’ you in an update<br />Retweets: users who liked your post and shared it with their followers<br />Searches: previously saved searches<br />Lists: organize people you follow<br />
    17. 17. Personalize Settings<br />Follow prompts and personalize settings, click “Save” when ready<br />Be sure to fill in profile information and include links to current website(s)<br />
    18. 18. Twitter Tools <br />Tools to help you save time<br />Social Oomph, Seesmic, Tweetdeck<br />Tools to shorten links<br />Snipurl, Bit.ly, Tiny URL<br />Tools that automate tweets<br />Dynamic Tweets, Hootsuite<br />Tools that track your presence<br />Search.Twitter.com, Klout<br />
    19. 19. RealAgentVideo– we’re here to help!<br />6 Scientifically Persuasive Videos<br />Optimization to ensure Front Page of Google<br />Content creation for your Social Media sites and website<br />4 new real estate related articles per month<br />Dedicated Campaign Manager<br />Customizable Micro-Site<br />Lead Capture<br />Facebook Business Page<br />LinkedIn Profile<br />YouTube Channel <br />Twitter account<br />
    20. 20. How Much? <br />For complete, hands free video and social<br />media marketing: <br />Works out to........<br />$12/day or about $289/month<br />
    21. 21. Thank You! <br />Please share any questions you may have!<br />For a copy of your free social media toolkit please contact:<br /> Sandy@videoscience.com <br /> Office phone: 1-855-888-4336 <br />

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