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Wellington may 10
 

Wellington may 10

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    Wellington may 10 Wellington may 10 Presentation Transcript

    • How to use the internet to become a top performer
    • THE INTERNET – YOUR PATH TO SUCCESS
      • Realestate.co.nz – a background
      • Use of the internet
      • Your Online Profile – building trust
      • Marketing properties online
      • Stay in touch
    • REALESTATE.CO.NZ - THE INDUSTRY WEBSITE
    • VITAL STATISTICS!
      • 120,000 listings
      • 94% of offices
      • 400,000+ unique visitors
      • 120,000+ unique visitors from overseas
      • 200+ countries
      • 25,000+ emails
      • 300,000 referral links
    • 3X VISITOR NUMBER OVER 3 YEARS!
    • DRIVING LEADS AND ENQUIRIES
    • QUALITY ENQUIRIES BY EMAIL
    • #1 FOR INTERNATIONAL PROPERTY SEEKERS
    • #1 FOR CONTENT
    • #1 FOR CONTENT
    • SPECIALISED SITE FOR COMMERCIAL PROPERTY
    • SPECIALISED SITE FOR BUSINESS BROKERS
    • SPECIALISED SITE FOR FARMS
    • THE INTERNET – YOUR PATH TO SUCCESS
      • Realestate.co.nz – a background
      • Use of the internet
      • Your Online Profile – building trust
      • Marketing properties online
      • Stay in touch
    • WEB SURPASSED PRINT YEARS AGO
    • National Association of Realtors Home Buyer Survey 2008 EDGING CLOSER TO 100% USING THE WEB
    • NZ Real Estate market research - Nielsen Aug 09 NZ – DOMINANCE OF ONLINE / DECLINE OF PRINT
    • NEW AGE OF SOCIAL
      • 24hrs of video is uploaded to YouTube every minute
      • If Facebook was a country, it would be the third
      • largest in the world with a population of more than
      • 400 million people
      • There are 50 million tweets per day – an average of
      • 600 tweets per second
      • Google has only been around for 11 years!!
    • THE INTERNET – YOUR PATH TO SUCCESS
      • Realestate.co.nz – a background
      • Use of the internet
      • Your Online Profile – building trust
      • Marketing properties online
      • Stay in touch
    • PROFILING YOURSELF ONLINE
    • WHAT IS AN ONLINE PROFILE?
      • A web page
      • A blog
      • A social network page – Facebook
      • A comment on a blog
      • A quote in an online publication
      • A property listing
      • A YouTube video
      • A twitter profile
      • An email newsletter
    • WHY DO YOU NEED A PROFILE?
      • To provide a credible trusted reference check
      • To showcase your expertise
      • To help build your reputation
      • To be found where the buyers are looking
      • But mainly – TO GET YOU MORE BUSINESS
    • BE FOUND! Who can I trust to market my parents house in Tauranga? Who seems to be the local expert in selling city apartments? Before Simon comes round tomorrow to appraise the house, let’s review his profile. Who seems to be the best real estate agent in Kingsland?
    • CONNECT WITH PEOPLE
    • DOMINATE GOOGLE
    • www.agentpro.co.nz Advertising opportunities from only $25 per month
    • STEP UP YOUR ONLINE PRESENCE!
    • PROFILE WITH CONTEXT / WITH CREDIBILITY
    • ADVERTISE IN THE SUBURBS YOU WORK IN
      • Cost effective marketing
      • Massive coverage
      • Targeted audience
      • Working for you 24/7
      • Perceived to be the best
      • Secure more listings
    • ENGAGE IN CONVERSATIONS
      • Demonstrate your expertise & local knowledge
      • Establish or be a part of the conversation
      • Become the go-to specialist
      • Nurture your profile – value will grow
      • Track your profile – Google Alerts
    • ITS ALL ABOUT BUILDING TRUST
    • LEAVE YOUR OWN PERMANENT MARK
    • VISIBILITY = POWER = LISTINGS = $$$
    • BUYERS ARE IN CONTROL
    • RELATIONSHIP WITH BUYERS HAS CHANGED
    • THE INTERNET – YOUR PATH TO SUCCESS
      • Realestate.co.nz – a background
      • Use of the internet
      • Your Online Profile – building trust
      • Marketing properties online
      • Stay in touch
    • RICH CONTENT
    • Address Price Maps More images Larger/high quality images GET THE BASICS RIGHT
    • FAIL! EMAIL ALERTS – FIRST IMPRESSIONS COUNT!
    • FEATURED LISTINGS - BOOST YOUR TRAFFIC
    • LIMITED TO THREE PER SUBURB
    • 14 days with a featured listing delivers an audience of up to 10 times more viewings than a regular listing COST EFFECTIVE ADVERTISING – ONLY $250
    • Last 7 days: 482 views 7 days prior to feature: 22 views IT REALLY WORKS!
    • … Get them more offers! ... Show them how many potential buyers are looking at their home! IMPRESS YOUR VENDORS…
    • THE INTERNET – YOUR PATH TO SUCCESS
      • Realestate.co.nz – a background
      • Use of the internet
      • Your Online Profile – building trust
      • Marketing properties online
      • Stay in touch
    • STAY IN TOUCH! 0800 732 536 [email_address] @realestateconz , @realagentpro www.unconditional.co.nz