Unitech - Half Moon Bay April '10

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Unitech - Half Moon Bay April '10

  1. 1. Online Marketing<br />
  2. 2. The Internet – your path to success<br /><ul><li> Realestate.co.nz – a background
  3. 3. Use of the internet
  4. 4. Your Online Profile
  5. 5. Your listings
  6. 6. Stay in touch</li></li></ul><li>Realestate.co.nz - the industry website<br />
  7. 7. Vital Stats!<br /><ul><li>most comprehensive website – over </li></ul>120,000 listings<br /><ul><li> over 94% of all licensed offices subscribing
  8. 8. over 400,000 unique browsers per month
  9. 9. most popular website for international visitors</li></ul> – over 120,000 unique browsers per month <br /> from more than 200 countries<br /><ul><li> delivering over 25,000 email enquiries per month</li></li></ul><li>Domestic Traffic<br />
  10. 10. International Traffic<br />
  11. 11. International Traffic<br />
  12. 12. NEW - Market Leading Website<br />
  13. 13. Rich/easy browsing & searching<br />
  14. 14. Larger Images<br />
  15. 15. Specialised Site For Commercial Property<br />
  16. 16. Specialised Site For Business Brokers<br />
  17. 17. Specialised Site For Farms<br />
  18. 18. The Internet – your path to success<br /><ul><li> Realestate.co.nz – a background
  19. 19. Use of the internet
  20. 20. Your Online Profile
  21. 21. Your listings
  22. 22. Stay in touch</li></li></ul><li>Increase in use of the internet<br />
  23. 23. Edging ever closer to 100% online search<br />National Association of Realtors Home Buyer Survey 2008<br />
  24. 24. The web is the most popular choice for property seekers <br />NZ Real Estate market research - Nielsen Aug 09<br />
  25. 25. Buyers spend close to 3 hours per week<br />searching for property online<br />NZ Real Estate market research - Nielsen Aug 09<br />
  26. 26. Social Networking – The Facts…<br /><ul><li> 24hrs of video is uploaded to YouTube every minute
  27. 27. If Facebook was a country, it would be the third </li></ul> largest in the world with a population of more than <br /> 400 million people<br /><ul><li> There are 50 million tweets per day – an average of</li></ul> 600 tweets per second<br /><ul><li> Google has only been around for 11 years!!</li></li></ul><li>The Internet – your path to success<br /><ul><li> Realestate.co.nz – a background
  28. 28. Use of the internet
  29. 29. Your online profile
  30. 30. Promoting your listings
  31. 31. Stay in touch</li></li></ul><li>Profiling Yourself Online<br />
  32. 32. What is an online profile?<br /><ul><li> A web page
  33. 33. A blog
  34. 34. A social network page – Facebook
  35. 35. A comment on a blog
  36. 36. A quote in an online publication
  37. 37. A property listing
  38. 38. A YouTube video
  39. 39. A twitter profile
  40. 40. An email newsletter</li></li></ul><li>Why do you need a profile?<br /><ul><li> To provide a credible trusted reference check
  41. 41. To create lead opportunities
  42. 42. To demonstrate your unique expertise
  43. 43. To assist you in building a reputation</li></li></ul><li>Before Simon comes round tomorrow to appraise the house - let’s review his profile?<br />Who can I trust to market my parents house in Tauranga?<br />Who seems to be the local expert in selling city apartments?<br />Who seems to be the best real estate agent in Kingsland?<br />Be found!<br />
  44. 44. Dominate Google<br />
  45. 45. Stepping up a gear - blogging<br />Demonstrate your expertise & local knowledge<br />Establish or be a part of the conversation<br />Become the go-to specialist<br />Nurture your profile – value will grow<br />Track your profile – Google Alerts<br />
  46. 46. Visibility in search results<br />
  47. 47. Step up your online presence!<br /><ul><li>Cost effective marketing
  48. 48. Massive coverage
  49. 49. Targeted audience
  50. 50. Working for you 24/7
  51. 51. Perceived to be the best
  52. 52. Secure more listings
  53. 53. Increase your sales</li></li></ul><li>Purchase advertising in your suburbs<br />http://agentpro.co.nz<br />Advertising opportunities from only $25 per month<br />
  54. 54. ADD YOUR PROFILE<br />
  55. 55. The Internet – your path to success<br /><ul><li> Realestate.co.nz – a background
  56. 56. Use of the internet
  57. 57. Your online profile
  58. 58. Your listings
  59. 59. Stay in touch</li></li></ul><li>Relationship with buyers has changed<br />
  60. 60. Buyers are in control<br />
  61. 61. What are they looking for?<br />
  62. 62. Get the basics right<br />Address<br />Larger/high quality images<br />Price<br />More images<br />Maps<br />
  63. 63. Email alerts – first impressions count!<br />FAIL!<br />
  64. 64. Featured listings - boost your traffic<br />FAIL!<br />
  65. 65. Limited to three per suburb<br />
  66. 66. Cost effective advertising – only $250<br />14 days with a featured<br />listing delivers an audience of <br />up to 10 times more<br />viewings than a regular listing<br />
  67. 67. The Internet – your path to success<br /><ul><li> Realestate.co.nz – a background
  68. 68. Use of the internet
  69. 69. Your online profile
  70. 70. Promoting yourself
  71. 71. Stay in touch</li></li></ul><li>STAY IN TOUCH!<br /> 0800 732 536 info@realestate.co.nz<br />@realestateconz, @realagentpro<br />http://unconditional.co.nz/<br />

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