Unitech   28 april 2010
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Unitech 28 april 2010

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Unitech   28 april 2010 Unitech 28 april 2010 Presentation Transcript

  • Unitech – Online Profiling 28 th April 2010
  • Today I want to show you...  
    • How to secure more listings
    • How to reach more buyers
    • How to look great to your vendors
    • How to be the most visible agent in your
    • area through Google .
  • But first, who is realestate.co.nz?
  • Over 440,000 people looking / mth
  • Over 316,000 ‘clicks’ to industry sites / mth
  • Over 25,000 emails to industry / mth
  • Leader in International Traffic
  • Clear leader in Specialist Real Estate
  • Clear leader in Residential Real Estate
  • Why is an online profile so important for real estate?
    • A web page
    • A blog
    • A social network page – Facebook
    • A comment on a blog
    • A quote in an online publication
    • A property listing
    • A YouTube video
    • A twitter profile
    • An email newsletter
    ? So...what is an online profile?  
    • To provide a credible trusted reference check
    • To showcase your expertise
    • To help build your reputation
    • To be found where the buyers are looking
    • But mainly – TO GET YOU MORE LISTINGS
    Why YOU need an online profile?
  • What are the buyers looking for?
  • Get the basics right! Address Price Maps More images Larger/high quality images TELL A STORY! MAKE YOUR LISTINGS STAND OUT!
    • 1998 : 26,000,000 web pages
    • 2000: 1,000,000,000 web pages
    • 2008: 1,000,000,000,000 web pages
    • 100,000,000,000 clicks per day
    Don’t get lost on the web!
  • Be found! Most roads lead from Google!
  • What do people find when they Google you? GOOGLE YOURSELF! Make sure it is contextual to Real Estate!
  • Realestate.co.nz Profiles Time: 30 Sec Cost: $0.00
  • Visibility in Google = Power!
    • Demonstrate your expertise & local knowledge
    • Just a form of conversation
    • Become the go-to specialist
    • Track Key Words and use them
    • again!
    Stepping up a gear - blogging Time: 1 hour per week (ongoing) Cost: $0.00
  • Dominate your Suburb...
    • Advertise directly to your target audience – 24/7!
    • Investment just $25 - $150 depending on traffic level of chosen suburb.
    • Released in 3 month blocks.
    • Limited to just three premium spots per suburb.
    ....and become a featured agent
  • Power up your Listings...
    • Vendor Paid Marketing - $250
    • Two Week Campaign –
    • ideal for lead up to
    • Tenders/Auctions!
    • 10 x the traffic!
    • Limited to just 3 per suburb.
    ....and make them a feature
  • Impress your Vendors... ... Get them more buyers! ... Show them how many potential buyers are looking at their home! ... and where they come from
  • Set up Email Alerts for your area and keep track of potential new listings...... What are your competitors listing?
  • The face of real estate for Twenty 10!
  • Stay in touch! @realestateconz , @realagentpro www.unconditional.co.nz 0800 732 536 [email_address]