Unitech 28 april 2010


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Unitech 28 april 2010

  1. 1. Unitech – Online Profiling 28 th April 2010
  2. 2. Today I want to show you...   <ul><li>How to secure more listings </li></ul><ul><li>How to reach more buyers </li></ul><ul><li>How to look great to your vendors </li></ul><ul><li>How to be the most visible agent in your </li></ul><ul><li>area through Google . </li></ul>
  3. 3. But first, who is realestate.co.nz?
  4. 4. Over 440,000 people looking / mth
  5. 5. Over 316,000 ‘clicks’ to industry sites / mth
  6. 6. Over 25,000 emails to industry / mth
  7. 7. Leader in International Traffic
  8. 8. Clear leader in Specialist Real Estate
  9. 9. Clear leader in Residential Real Estate
  10. 10. Why is an online profile so important for real estate?
  11. 11. <ul><li>A web page </li></ul><ul><li>A blog </li></ul><ul><li>A social network page – Facebook </li></ul><ul><li>A comment on a blog </li></ul><ul><li>A quote in an online publication </li></ul><ul><li>A property listing </li></ul><ul><li>A YouTube video </li></ul><ul><li>A twitter profile </li></ul><ul><li>An email newsletter </li></ul>? So...what is an online profile?  
  12. 12. <ul><li>To provide a credible trusted reference check </li></ul><ul><li>To showcase your expertise </li></ul><ul><li>To help build your reputation </li></ul><ul><li>To be found where the buyers are looking </li></ul><ul><li>But mainly – TO GET YOU MORE LISTINGS </li></ul>Why YOU need an online profile?
  13. 13. What are the buyers looking for?
  14. 14. Get the basics right! Address Price Maps More images Larger/high quality images TELL A STORY! MAKE YOUR LISTINGS STAND OUT!
  15. 15. <ul><li>1998 : 26,000,000 web pages </li></ul><ul><li>2000: 1,000,000,000 web pages </li></ul><ul><li>2008: 1,000,000,000,000 web pages </li></ul><ul><li>100,000,000,000 clicks per day </li></ul>Don’t get lost on the web!
  16. 16. Be found! Most roads lead from Google!
  17. 17. What do people find when they Google you? GOOGLE YOURSELF! Make sure it is contextual to Real Estate!
  18. 18. Realestate.co.nz Profiles Time: 30 Sec Cost: $0.00
  19. 19. Visibility in Google = Power!
  20. 20. <ul><li>Demonstrate your expertise & local knowledge </li></ul><ul><li>Just a form of conversation </li></ul><ul><li>Become the go-to specialist </li></ul><ul><li>Track Key Words and use them </li></ul><ul><li>again! </li></ul>Stepping up a gear - blogging Time: 1 hour per week (ongoing) Cost: $0.00
  21. 21. Dominate your Suburb... <ul><li>Advertise directly to your target audience – 24/7! </li></ul><ul><li>Investment just $25 - $150 depending on traffic level of chosen suburb. </li></ul><ul><li>Released in 3 month blocks. </li></ul><ul><li>Limited to just three premium spots per suburb. </li></ul>....and become a featured agent
  22. 22. Power up your Listings... <ul><li>Vendor Paid Marketing - $250 </li></ul><ul><li>Two Week Campaign – </li></ul><ul><li>ideal for lead up to </li></ul><ul><li>Tenders/Auctions! </li></ul><ul><li>10 x the traffic! </li></ul><ul><li>Limited to just 3 per suburb. </li></ul>....and make them a feature
  23. 23. Impress your Vendors... ... Get them more buyers! ... Show them how many potential buyers are looking at their home! ... and where they come from
  24. 24. Set up Email Alerts for your area and keep track of potential new listings...... What are your competitors listing?
  25. 25. The face of real estate for Twenty 10!
  26. 26. Stay in touch! @realestateconz , @realagentpro www.unconditional.co.nz 0800 732 536 [email_address]
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