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Online Marketing Overview

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  • Online is the #1 medium for advertising property Every listing presentation needs to include online
  • We have developed a suite of products that will buck this trend.
  • Transcript

    • 1.  
    • 2.
      • Realestate.co.nz – background
      • Internet usage
      • Promoting your listings
      • Promoting yourself
      • Stay informed
      • iPhone app
    • 3. Industry owned website Supporting and protecting the industry from the aggressive profit motivations of media owned websites
    • 4.
      • Over 115,000 listings
      • Over 95% of all licensed offices subscribing
      • Over 400,000 unique browsers per month
      • Most popular website for international visitors – over 110,000 unique browsers per month from more than 200 countries
      • Delivering over 25,000 email enquiries per month
    • 5. Comprehensive Portfolio of Specialist Websites
    • 6.  
    • 7.
      • Realestate.co.nz – background
      • Internet usage
      • Promoting your listings
      • Promoting yourself
      • Stay informed
      • iPhone app
    • 8. Where are the buyers?
    • 9. Over three hours per week spent online
    • 10. 25% 50% Metropolitan Newspapers - Prior 7 day usage for real estate search
    • 11. 45% 60% Property Magazines - Prior 7 day usage for real estate search
    • 12. 80% 69% Specialist real estate websites - Prior 7 day usage for real estate search
    • 13.
      • Realestate.co.nz – background
      • Internet usage
      • Promoting your listings
      • Promoting yourself
      • Stay informed
      • iPhone app
    • 14.
      • Address
      • Price
      • More images
      • Tell a story
      • Maps
      Get the basics right
    • 15. Larger higher/quality images
    • 16. What not to do!
    • 17. Traffic to Standard Listing
    • 18. Feature Listing - $59
      • Appear at top of the listed search results
      • highlighted display attracts attention
      • Maximises traffic to your property
      • Featured for the life of the listing
    • 19. Refresh Listing - $50
      • Promote your property back to the top of the listed search results
      • Feature in email alerts sent to active buyers
      • Grab attention with an
      • ‘ updated’ flag on your listing
    • 20. Showcase Listing - $150
      • only 3 showcase listings per suburb per price range
      • larger display in email alerts
      • 7 day campaign
      • prime position at top of search result page
    • 21. Global Listing - $250
      • Massive International exposure on 17 property websites around the world
      • Be seen by over 20 million monthly visitors
      • 90 day campaign
    • 22.  
    • 23. Listed - email alert / Feature Refresh - email alert Showcase Showcase Refresh - email alert
    • 24.
      • Realestate.co.nz – background
      • Internet usage
      • Promoting your listings
      • Promoting yourself
      • Stay informed
      • iPhone app
    • 25. www.agentpro.co.nz
    • 26.  
    • 27. Add a free profile
    • 28. Advertising Opportunities From $25 per month
    • 29. Feature on the suburbs you work in
    • 30. Blogs
    • 31.
      • Raise your online profile
      • Establish yourself as a subject matter expert
      • Reach people outside your database
      • An easy way to share and store your knowledge
      • Inexpensive marketing tool – doesn’t cost anything but your time
    • 32.
      • Be honest, genuine and personable
      • Make your posts short and regular
      • Be provocative at times
      • Link to others and encourage them to link to you
      • Use images to engage your audience
    • 33. Stuck for ideas?
      • Profile a local business
      • Write about upcoming community events
      • Provide a market update
      • Your comments on a news article or other blog post
      • Use lists e.g. 5 reasons to live in...
    • 34. Social Media
      • Over 24hrs of video uploaded to YouTube every minute
      • If Facebook was a country, it would be the 3 rd largest in the world, with a population of over 750 million
      • Twitter users are sending 55 million tweets per day – that’s an average of 640 tweets per second
    • 35. Drive traffic to your blog
    • 36. Facebook Business Pages Don’t have the time or patience?!
        • $169 (&GST)
        • one-off fee for customised Facebook page
      http://clikki.com/real-estate/
    • 37.
      • Realestate.co.nz – background
      • Internet usage
      • Promoting your listings
      • Promoting yourself
      • Stay informed
      • iPhone app
    • 38. Email Alerts
    • 39. www.google.com/alerts
    • 40.  
    • 41.
      • Realestate.co.nz – background
      • Internet usage
      • Promoting your listings
      • Promoting yourself
      • Stay informed
      • Mobile apps
    • 42. Discover
    • 43. Over 40,000 downloads
    • 44.  
    • 45.  
    • 46. Android app now available
    • 47. Questions or feedback? Kerry Kissane [email_address] 0800 732 536