New Sub Regime Feb 2011

1,016 views
958 views

Published on

Details of new subscription model for Realestate.co.nz from 1st April 2011 and introduction of new marketing opportunities for properties.

Published in: Real Estate, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,016
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
42
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Today I want to share with you some major changes - changes concerning this website, your website\n\nChanges that I am confident that you will support and embrace to enhance and profit your business in coming year\n\nI have 3 things to leave with you to remember from todays presentation\n
  • Online is the #1 medium for advertising property\n\nEvery listing presentation needs to include online\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Today I want to share with you some major changes - changes concerning this website, your website\n\nChanges that I am confident that you will support and embrace to enhance and profit your business in coming year\n\nI have 3 things to leave with you to remember from todays presentation\n
  • Online is the #1 medium for advertising property\n\nEvery listing presentation needs to include online\n
  • Online is the #1 medium for advertising property\n\nEvery listing presentation needs to include online\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Online is the #1 medium for advertising property\n\nEvery listing presentation needs to include online\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Online is the #1 medium for advertising property\n\nEvery listing presentation needs to include online\n
  • \n
  • \n
  • Hard to believe that it is 5 years since we began the operation of realestate.co.nz\n\nWe faced a challenge then - we had formidable competitors, we had a new website, we had to establish credability for a new service\n\nGreat support\n
  • Hard to believe that it is 5 years since we began the operation of realestate.co.nz\n\nWe faced a challenge then - we had formidable competitors, we had a new website, we had to establish credability for a new service\n\nGreat support\n
  • Hard to believe that it is 5 years since we began the operation of realestate.co.nz\n\nWe faced a challenge then - we had formidable competitors, we had a new website, we had to establish credability for a new service\n\nGreat support\n
  • \n
  • Hard to believe that it is 5 years since we began the operation of realestate.co.nz\n\nWe faced a challenge then - we had formidable competitors, we had a new website, we had to establish credability for a new service\n\nGreat support\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Online is the #1 medium for advertising property\n\nEvery listing presentation needs to include online\n
  • \n
  • 5 years has firmly established the online environment as the first place to search for a growing number of buyers and sellers\n\nEvery month well over 1.5 million people view property online - higher than XXX - in total over 1.5 million hours a month are consumed by NZ’ers viewing property - that is close to 25 minutes per man woman and child in this country each month, shame that they don’t all buy!!\n\n\n
  • 5 years has firmly established the online environment as the first place to search for a growing number of buyers and sellers\n\nEvery month well over 1.5 million people view property online - higher than XXX - in total over 1.5 million hours a month are consumed by NZ’ers viewing property - that is close to 25 minutes per man woman and child in this country each month, shame that they don’t all buy!!\n\n\n
  • \n
  • \n
  • \n
  • \n
  • 5 years has firmly established the online environment as the first place to search for a growing number of buyers and sellers\n\nEvery month well over 1.5 million people view property online - higher than XXX - in total over 1.5 million hours a month are consumed by NZ’ers viewing property - that is close to 25 minutes per man woman and child in this country each month, shame that they don’t all buy!!\n\n\n
  • 5 years has firmly established the online environment as the first place to search for a growing number of buyers and sellers\n\nEvery month well over 1.5 million people view property online - higher than XXX - in total over 1.5 million hours a month are consumed by NZ’ers viewing property - that is close to 25 minutes per man woman and child in this country each month, shame that they don’t all buy!!\n\n\n
  • The iphone has been a significant success for us. Launched in late November we have already seen over 13,000 people adopt the app with around 150 per day joining that group. These numbers are important for whereas a website may have 100,000 users or a million users the iphone app is not a casual website to\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Online is the #1 medium for advertising property\n\nEvery listing presentation needs to include online\n
  • \n
  • Today I want to share with you some major changes - changes concerning this website, your website\n\nChanges that I am confident that you will support and embrace to enhance and profit your business in coming year\n\nI have 3 things to leave with you to remember from todays presentation\n
  • \n
  • \n
  • \n
  • \n
  • New Sub Regime Feb 2011

    1. 1. Industry owned websiteSupporting and protecting the industry from the aggressive profit motivations of media owned websites
    2. 2. Profile foryour listings
    3. 3. !"#$%&%#()*+#,-.#"/,0)*"$++#120$0#/2 ,-./-0123-$45$.-67408-016$1921$:08:/21-8$1921$:0$19-$;261$<--=$19->$928$/406?;1-8$0-<6727-.6$26$2$64?./-$45$.-2;$-6121-$.-6-2./9$(""$ (!#$(""+$ &#$(""*$ %&#$("")$ !"#$@:-;6-0$(""$A-2;$B6121-$C2.=-1$D?.E->F$G?-6H40I$J9:0=:03$K2/=$4E-.$19-$7261$<--=L$<9:/9$45$19-$54;;4<:03$8:M-.-01$1>7-6$45$N-8:2$92E-$>4?$/406?;1-8$54.$.-6-2./9:03$.-2;$-6121-O$P0;:0-$:01-./-71$6?.E->$/2..:-8$4?1$40$@Q$.-2;$-6121-$<-K6:1-6$RSTCTU$(""V$0WL((!L$N2.3:0$45$-..4.$(F*X#$
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
    5. 5. 2006 - Launch2007 - Loyalty building2008 - Social media / data / allrealestate2009 - Zoodle / Premium advertising2010 - New websites / iPhone2011 -
    6. 6. Loyalty
    7. 7. 1. Subscription2. Premium property advertising3. Enhancements & promotion
    8. 8. Subscriptions $200 per month / office
    9. 9. Online marketing
    10. 10. Online marketing
    11. 11. Transparent | Fair | Equitable
    12. 12. Large office 6Small office
    13. 13. Large office$300 per month /office 6Small office$225 per month /office
    14. 14. Subscriptions $0 per month / officeSubscription rebate ‘dividend’
    15. 15. • 6 Active sales agents• Average 10 listings per month• Subscription $300• $180 premium property advertising• Subscription rebate $180• Effective subscription cost $120
    16. 16. • 3 Active sales agents• Average 7 listings per month• Subscription $225• $60 premium property advertising• Subscription rebate $60• Effective subscription cost $165
    17. 17. • 3 Active sales agents• Average 7 listings per month• Subscription $225• $225 premium property advertising• Subscription rebate $225• Effective subscription cost $0
    18. 18. • 14 Active sales agents• Average 22 listings per month• Subscription $300• $500 premium property advertising• Subscription rebate $300• Effective subscription cost $0
    19. 19. Rebate
    20. 20. 1. Subscription2. Premium property advertising3. Enhancements & promotion
    21. 21. Feature Listing Showcase Properties Looking to sell your home? $59
    22. 22. Refresh Listing Showcase Properties Looking to sell your home? $50
    23. 23. Showcase Listing Showcase Properties Looking to sell your home?$150 / week
    24. 24. Global Listing20 global property websites20 million monthly visitors $250 (inc GST) - 90 days
    25. 25. Feature Refresh Showcase$NZ59 $NZ50 $NZ150$NZ49 $NZ30 $NZ75
    26. 26. Marketing campaignWeek 1 - Feature Listing : $59Week 2 - Refresh Listing : $50Week 3 - Showcase Listing : $150Week 4 - Showcase Listing / Refresh : $200Auction - 6 MarchTotal cost : $459 (inc GST)
    27. 27. Showcase Showcase Refresh - email alertListed - email alert / Feature Refresh - email alert
    28. 28. Marketing campaignWeek 1 - Feature Listing / ListGlobally : $309Week 2 - Showcase Listing : $150Week 3 - Showcase Listing / Refresh: $200Week 4 - Showcase Listing / Refresh : $200Auction - 6 MarchTotal cost : $859 (inc GST)
    29. 29. Showcase Showcase Showcase Refresh - email alert Refresh - email alertListed - emailalert / Feature
    30. 30. Marketing campaignWeek 1 - Feature Listing : $59Week 2 -Week 3 - Refresh: $50Week 4 -Auction - 6 MarchTotal cost : $109 (inc GST)
    31. 31. Listed - email alert / Feature Refresh - email alert
    32. 32. 1. Subscription2. Premium property advertising3. Enhancements & promotion
    33. 33. InvestmentEnhancement Promotion Innovation
    34. 34. Enhancement
    35. 35. Showcase Properties
    36. 36. Promotion• Advertising - all websites• Online & print media• Social media
    37. 37. Innovation
    38. 38. Discover
    39. 39. 1. Subscription2. Premium property advertising3. Enhancements & promotion
    40. 40. Next Steps• Roadshows• Email - facts sheets / sales leaflets• Sales team support• 1st April - new premium advertising products• 1st April - new subscription / rebate

    ×