Your SlideShare is downloading. ×
New Sub Regime Feb 2011
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

New Sub Regime Feb 2011

892

Published on

Details of new subscription model for Realestate.co.nz from 1st April 2011 and introduction of new marketing opportunities for properties.

Details of new subscription model for Realestate.co.nz from 1st April 2011 and introduction of new marketing opportunities for properties.

Published in: Real Estate, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
892
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
41
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Today I want to share with you some major changes - changes concerning this website, your website\n\nChanges that I am confident that you will support and embrace to enhance and profit your business in coming year\n\nI have 3 things to leave with you to remember from todays presentation\n
  • Online is the #1 medium for advertising property\n\nEvery listing presentation needs to include online\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Today I want to share with you some major changes - changes concerning this website, your website\n\nChanges that I am confident that you will support and embrace to enhance and profit your business in coming year\n\nI have 3 things to leave with you to remember from todays presentation\n
  • Online is the #1 medium for advertising property\n\nEvery listing presentation needs to include online\n
  • Online is the #1 medium for advertising property\n\nEvery listing presentation needs to include online\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Online is the #1 medium for advertising property\n\nEvery listing presentation needs to include online\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Online is the #1 medium for advertising property\n\nEvery listing presentation needs to include online\n
  • \n
  • \n
  • Hard to believe that it is 5 years since we began the operation of realestate.co.nz\n\nWe faced a challenge then - we had formidable competitors, we had a new website, we had to establish credability for a new service\n\nGreat support\n
  • Hard to believe that it is 5 years since we began the operation of realestate.co.nz\n\nWe faced a challenge then - we had formidable competitors, we had a new website, we had to establish credability for a new service\n\nGreat support\n
  • Hard to believe that it is 5 years since we began the operation of realestate.co.nz\n\nWe faced a challenge then - we had formidable competitors, we had a new website, we had to establish credability for a new service\n\nGreat support\n
  • \n
  • Hard to believe that it is 5 years since we began the operation of realestate.co.nz\n\nWe faced a challenge then - we had formidable competitors, we had a new website, we had to establish credability for a new service\n\nGreat support\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Online is the #1 medium for advertising property\n\nEvery listing presentation needs to include online\n
  • \n
  • 5 years has firmly established the online environment as the first place to search for a growing number of buyers and sellers\n\nEvery month well over 1.5 million people view property online - higher than XXX - in total over 1.5 million hours a month are consumed by NZ’ers viewing property - that is close to 25 minutes per man woman and child in this country each month, shame that they don’t all buy!!\n\n\n
  • 5 years has firmly established the online environment as the first place to search for a growing number of buyers and sellers\n\nEvery month well over 1.5 million people view property online - higher than XXX - in total over 1.5 million hours a month are consumed by NZ’ers viewing property - that is close to 25 minutes per man woman and child in this country each month, shame that they don’t all buy!!\n\n\n
  • \n
  • \n
  • \n
  • \n
  • 5 years has firmly established the online environment as the first place to search for a growing number of buyers and sellers\n\nEvery month well over 1.5 million people view property online - higher than XXX - in total over 1.5 million hours a month are consumed by NZ’ers viewing property - that is close to 25 minutes per man woman and child in this country each month, shame that they don’t all buy!!\n\n\n
  • 5 years has firmly established the online environment as the first place to search for a growing number of buyers and sellers\n\nEvery month well over 1.5 million people view property online - higher than XXX - in total over 1.5 million hours a month are consumed by NZ’ers viewing property - that is close to 25 minutes per man woman and child in this country each month, shame that they don’t all buy!!\n\n\n
  • The iphone has been a significant success for us. Launched in late November we have already seen over 13,000 people adopt the app with around 150 per day joining that group. These numbers are important for whereas a website may have 100,000 users or a million users the iphone app is not a casual website to\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Online is the #1 medium for advertising property\n\nEvery listing presentation needs to include online\n
  • \n
  • Today I want to share with you some major changes - changes concerning this website, your website\n\nChanges that I am confident that you will support and embrace to enhance and profit your business in coming year\n\nI have 3 things to leave with you to remember from todays presentation\n
  • \n
  • \n
  • \n
  • \n
  • Transcript

    • 1. Industry owned websiteSupporting and protecting the industry from the aggressive profit motivations of media owned websites
    • 2. Profile foryour listings
    • 3. !"#$%&%#()*+#,-.#"/,0)*"$++#120$0#/2 ,-./-0123-$45$.-67408-016$1921$:08:/21-8$1921$:0$19-$;261$<--=$19->$928$/406?;1-8$0-<6727-.6$26$2$64?./-$45$.-2;$-6121-$.-6-2./9$(""$ (!#$(""+$ &#$(""*$ %&#$("")$ !"#$@:-;6-0$(""$A-2;$B6121-$C2.=-1$D?.E->F$G?-6H40I$J9:0=:03$K2/=$4E-.$19-$7261$<--=L$<9:/9$45$19-$54;;4<:03$8:M-.-01$1>7-6$45$N-8:2$92E-$>4?$/406?;1-8$54.$.-6-2./9:03$.-2;$-6121-O$P0;:0-$:01-./-71$6?.E->$/2..:-8$4?1$40$@Q$.-2;$-6121-$<-K6:1-6$RSTCTU$(""V$0WL((!L$N2.3:0$45$-..4.$(F*X#$
    • 4. !"#$%&%#()*+#,-./#(*$)*."0$1$2*+#. ,-./-0123-$45$.-67408-016$1921$:08:/21-8$1921$:0$19-$;261$<--=$19->$928$/406?;1-8$67-/:2;:61$@232A:0-6$26$2$64?./-$45$.-2;$-6121-$.-6-2./9$"+"$ &%#$""*$ &!#$"")$ %%#$""($ !"#$B:-;6-0$"+"$C-2;$D6121-$E2.=-1$F?.G->H$I?-6J40K$L9:0=:03$M2/=$4G-.$19-$7261$<--=N$<9:/9$45$19-$54;;4<:03$8:O-.-01$1>7-6$45$@-8:2$92G-$>4?$/406?;1-8$54.$.-6-2./9:03$.-2;$-6121-P$Q0;:0-$:01-./-71$6?.G->$/2..:-8$4?1$40$BR$.-2;$-6121-$<-M6:1-6$STUEUV$"+"W$0X+N%N$@2.3:0$45$-..4.$H)!#$
    • 5. 2006 - Launch2007 - Loyalty building2008 - Social media / data / allrealestate2009 - Zoodle / Premium advertising2010 - New websites / iPhone2011 -
    • 6. Loyalty
    • 7. 1. Subscription2. Premium property advertising3. Enhancements & promotion
    • 8. Subscriptions $200 per month / office
    • 9. Online marketing
    • 10. Online marketing
    • 11. Transparent | Fair | Equitable
    • 12. Large office 6Small office
    • 13. Large office$300 per month /office 6Small office$225 per month /office
    • 14. Subscriptions $0 per month / officeSubscription rebate ‘dividend’
    • 15. • 6 Active sales agents• Average 10 listings per month• Subscription $300• $180 premium property advertising• Subscription rebate $180• Effective subscription cost $120
    • 16. • 3 Active sales agents• Average 7 listings per month• Subscription $225• $60 premium property advertising• Subscription rebate $60• Effective subscription cost $165
    • 17. • 3 Active sales agents• Average 7 listings per month• Subscription $225• $225 premium property advertising• Subscription rebate $225• Effective subscription cost $0
    • 18. • 14 Active sales agents• Average 22 listings per month• Subscription $300• $500 premium property advertising• Subscription rebate $300• Effective subscription cost $0
    • 19. Rebate
    • 20. 1. Subscription2. Premium property advertising3. Enhancements & promotion
    • 21. Feature Listing Showcase Properties Looking to sell your home? $59
    • 22. Refresh Listing Showcase Properties Looking to sell your home? $50
    • 23. Showcase Listing Showcase Properties Looking to sell your home?$150 / week
    • 24. Global Listing20 global property websites20 million monthly visitors $250 (inc GST) - 90 days
    • 25. Feature Refresh Showcase$NZ59 $NZ50 $NZ150$NZ49 $NZ30 $NZ75
    • 26. Marketing campaignWeek 1 - Feature Listing : $59Week 2 - Refresh Listing : $50Week 3 - Showcase Listing : $150Week 4 - Showcase Listing / Refresh : $200Auction - 6 MarchTotal cost : $459 (inc GST)
    • 27. Showcase Showcase Refresh - email alertListed - email alert / Feature Refresh - email alert
    • 28. Marketing campaignWeek 1 - Feature Listing / ListGlobally : $309Week 2 - Showcase Listing : $150Week 3 - Showcase Listing / Refresh: $200Week 4 - Showcase Listing / Refresh : $200Auction - 6 MarchTotal cost : $859 (inc GST)
    • 29. Showcase Showcase Showcase Refresh - email alert Refresh - email alertListed - emailalert / Feature
    • 30. Marketing campaignWeek 1 - Feature Listing : $59Week 2 -Week 3 - Refresh: $50Week 4 -Auction - 6 MarchTotal cost : $109 (inc GST)
    • 31. Listed - email alert / Feature Refresh - email alert
    • 32. 1. Subscription2. Premium property advertising3. Enhancements & promotion
    • 33. InvestmentEnhancement Promotion Innovation
    • 34. Enhancement
    • 35. Showcase Properties
    • 36. Promotion• Advertising - all websites• Online & print media• Social media
    • 37. Innovation
    • 38. Discover
    • 39. 1. Subscription2. Premium property advertising3. Enhancements & promotion
    • 40. Next Steps• Roadshows• Email - facts sheets / sales leaflets• Sales team support• 1st April - new premium advertising products• 1st April - new subscription / rebate

    ×