Harveys Austar Realty 23rd April 2010

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  • 22
  • Harveys Austar Realty 23rd April 2010

    1. 1. Online Marketing<br />
    2. 2. The Internet – your path to success<br /><ul><li> Realestate.co.nz – a background
    3. 3. Use of the internet
    4. 4. Your Online Profile
    5. 5. Your listings
    6. 6. Stay in touch</li></li></ul><li>Realestate.co.nz - the industry website<br />
    7. 7. Vital Stats!<br /><ul><li>most comprehensive website – over </li></ul>120,000 listings<br /><ul><li> over 94% of all licensed offices subscribing
    8. 8. over 400,000 unique browsers per month
    9. 9. most popular website for international visitors</li></ul> – over 120,000 unique browsers per month <br /> from more than 200 countries<br /><ul><li> delivering over 25,000 email enquiries per month</li></li></ul><li>Domestic Traffic<br />
    10. 10. International Traffic<br />
    11. 11. International Traffic<br />
    12. 12. NEW - Market Leading Website<br />
    13. 13. Rich/easy browsing & searching<br />
    14. 14. Larger Images<br />
    15. 15. Specialised Site For Commercial Property<br />
    16. 16. Specialised Site For Business Brokers<br />
    17. 17. Specialised Site For Farms<br />
    18. 18. The Internet – your path to success<br /><ul><li> Realestate.co.nz – a background
    19. 19. Use of the internet
    20. 20. Your Online Profile
    21. 21. Your listings
    22. 22. Stay in touch</li></li></ul><li>Increase in use of the internet<br />
    23. 23. Edging ever closer to 100% online search<br />National Association of Realtors Home Buyer Survey 2008<br />
    24. 24. The web is the most popular choice for property seekers <br />NZ Real Estate market research - Nielsen Aug 09<br />
    25. 25. Buyers spend close to 3 hours per week<br />searching for property online<br />NZ Real Estate market research - Nielsen Aug 09<br />
    26. 26. Social Media<br /><ul><li> 24hrs of video is uploaded to YouTube every minute
    27. 27. If Facebook was a country, it would be the third </li></ul> largest in the world with a population of more than <br /> 400 million people<br /><ul><li> There are 50 million tweets per day – an average of</li></ul> 600 tweets per second<br /><ul><li> Google has only been around for 11 years!!</li></li></ul><li>The Internet – your path to success<br /><ul><li> Realestate.co.nz – a background
    28. 28. Use of the internet
    29. 29. Your online profile
    30. 30. Promoting your listings
    31. 31. Stay in touch</li></li></ul><li>Profiling Yourself Online<br />
    32. 32. What is an online profile?<br /><ul><li> A web page
    33. 33. A blog
    34. 34. A social network page – Facebook
    35. 35. A comment on a blog
    36. 36. A quote in an online publication
    37. 37. A property listing
    38. 38. A YouTube video
    39. 39. A twitter profile
    40. 40. An email newsletter</li></li></ul><li>Why do you need a profile?<br /><ul><li> To provide a credible trusted reference check
    41. 41. To create lead opportunities
    42. 42. To demonstrate your unique expertise
    43. 43. To assist you in building a reputation</li></li></ul><li>Before Simon comes round tomorrow to appraise the house, let’s review his profile.<br />Who can I trust to market my parents house in Tauranga?<br />Who seems to be the local expert in selling city apartments?<br />Who seems to be the best real estate agent in Kingsland?<br />Be found!<br />
    44. 44. Dominate Google<br />
    45. 45. Step up your online presence!<br />
    46. 46. Advertise in the suburbs you work in<br /><ul><li>Cost effective marketing
    47. 47. Massive coverage
    48. 48. Targeted audience
    49. 49. Working for you 24/7
    50. 50. Perceived to be the best
    51. 51. Secure more listings
    52. 52. Increase your sales</li></li></ul><li>It’s not a case of can you afford to be there…<br />http://agentpro.co.nz<br />Advertising opportunities from only $25 per month<br />
    53. 53. …It’s can you afford not to be there?<br />
    54. 54. Linkedin.com<br />
    55. 55. Facebook<br />
    56. 56. Twitter<br />
    57. 57. Stepping up a gear - blogging<br />Demonstrate your expertise & local knowledge<br />Establish or be a part of the conversation<br />Become the go-to specialist<br />Nurture your profile – value will grow<br />Track your profile – Google Alerts<br />
    58. 58. Visibility in search results<br />
    59. 59. The Internet – your path to success<br /><ul><li> Realestate.co.nz – a background
    60. 60. Use of the internet
    61. 61. Your online profile
    62. 62. Your listings
    63. 63. Stay in touch</li></li></ul><li>Relationship with buyers has changed<br />
    64. 64. Buyers are in control<br />
    65. 65. What are they looking for?<br />
    66. 66. Get the basics right<br />Address<br />Larger/high quality images<br />Price<br />More images<br />Maps<br />
    67. 67. Email alerts – first impressions count!<br />FAIL!<br />
    68. 68. Featured listings - boost your traffic<br />FAIL!<br />
    69. 69. Limited to three per suburb<br />
    70. 70. Cost effective advertising – only $250<br />14 days with a featured<br />listing delivers an audience of <br />up to 10 times more<br />viewings than a regular listing<br />
    71. 71. It really works!<br />Last 7 days: 482 views<br />7 days prior to feature:<br />22 views<br />
    72. 72. The Internet – your path to success<br /><ul><li> Realestate.co.nz – a background
    73. 73. Use of the internet
    74. 74. Your online profile
    75. 75. Promoting yourself
    76. 76. Stay in touch</li></li></ul><li>STAY IN TOUCH!<br /> 0800 732 536 info@realestate.co.nz<br />@realestateconz, @realagentpro<br />http://unconditional.co.nz/<br />

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