Harcourts Browns Bay 24th May 10

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Harcourts Browns Bay 24th May 10

  1. 1. How to use the internet to become a top performer
  2. 2. THE INTERNET – YOUR PATH TO SUCCESS <ul><li>Realestate.co.nz – a background </li></ul><ul><li>Use of the internet </li></ul><ul><li>Your Online Profile – building trust </li></ul><ul><li>Marketing properties online </li></ul><ul><li>Stay in touch </li></ul>
  3. 3. REALESTATE.CO.NZ - THE INDUSTRY WEBSITE
  4. 4. VITAL STATISTICS! <ul><li>120,000 listings </li></ul><ul><li>94% of offices </li></ul><ul><li>400,000+ unique visitors </li></ul><ul><li>120,000+ unique visitors from overseas </li></ul><ul><li>200+ countries </li></ul><ul><li>25,000+ emails </li></ul><ul><li>300,000 referral links </li></ul>
  5. 5. 3X VISITOR NUMBER OVER 3 YEARS!
  6. 6. DRIVING LEADS AND ENQUIRIES
  7. 7. QUALITY ENQUIRIES BY EMAIL
  8. 8. #1 FOR INTERNATIONAL PROPERTY SEEKERS
  9. 9. #1 FOR CONTENT
  10. 10. #1 FOR CONTENT
  11. 11. SPECIALISED SITE FOR COMMERCIAL PROPERTY
  12. 12. SPECIALISED SITE FOR BUSINESS BROKERS
  13. 13. SPECIALISED SITE FOR FARMS
  14. 14. THE INTERNET – YOUR PATH TO SUCCESS <ul><li>Realestate.co.nz – a background </li></ul><ul><li>Use of the internet </li></ul><ul><li>Your Online Profile – building trust </li></ul><ul><li>Marketing properties online </li></ul><ul><li>Stay in touch </li></ul>
  15. 15. WEB SURPASSED PRINT YEARS AGO
  16. 16. National Association of Realtors Home Buyer Survey 2008 EDGING CLOSER TO 100% USING THE WEB
  17. 17. NZ Real Estate market research - Nielsen Aug 09 NZ – DOMINANCE OF ONLINE / DECLINE OF PRINT
  18. 18. NEW AGE OF SOCIAL <ul><li>24hrs of video is uploaded to YouTube every minute </li></ul><ul><li>If Facebook was a country, it would be the third </li></ul><ul><li>largest in the world with a population of more than </li></ul><ul><li>400 million people </li></ul><ul><li>There are 50 million tweets per day – an average of </li></ul><ul><li>600 tweets per second </li></ul><ul><li>Google has only been around for 11 years!! </li></ul>
  19. 19. THE INTERNET – YOUR PATH TO SUCCESS <ul><li>Realestate.co.nz – a background </li></ul><ul><li>Use of the internet </li></ul><ul><li>Your Online Profile – building trust </li></ul><ul><li>Marketing properties online </li></ul><ul><li>Stay in touch </li></ul>
  20. 20. PROFILING YOURSELF ONLINE
  21. 21. WHAT IS AN ONLINE PROFILE? <ul><li>A web page </li></ul><ul><li>A blog </li></ul><ul><li>A social network page – Facebook </li></ul><ul><li>A comment on a blog </li></ul><ul><li>A quote in an online publication </li></ul><ul><li>A property listing </li></ul><ul><li>A YouTube video </li></ul><ul><li>A twitter profile </li></ul><ul><li>An email newsletter </li></ul>
  22. 22. WHY DO YOU NEED A PROFILE? <ul><li>To provide a credible trusted reference check </li></ul><ul><li>To showcase your expertise </li></ul><ul><li>To help build your reputation </li></ul><ul><li>To be found where the buyers are looking </li></ul><ul><li>But mainly – TO GET YOU MORE BUSINESS </li></ul>
  23. 23. BE FOUND! Who can I trust to market my parents house in Tauranga? Who seems to be the local expert in selling city apartments? Before Simon comes round tomorrow to appraise the house, let’s review his profile. Who seems to be the best real estate agent in Kingsland?
  24. 24. CONNECT WITH PEOPLE
  25. 25. DOMINATE GOOGLE
  26. 26. STEP UP YOUR ONLINE PRESENCE!
  27. 27. PROFILE WITH CONTEXT / WITH CREDIBILITY
  28. 28. ADVERTISE IN THE SUBURBS YOU WORK IN <ul><li>Cost effective marketing </li></ul><ul><li>Massive coverage </li></ul><ul><li>Targeted audience </li></ul><ul><li>Working for you 24/7 </li></ul><ul><li>Perceived to be the best </li></ul><ul><li>Secure more listings </li></ul>
  29. 29. www.agentpro.co.nz Advertising opportunities from only $25 per month
  30. 30. ENGAGE IN CONVERSATIONS <ul><li>Demonstrate your expertise & local knowledge </li></ul><ul><li>Establish or be a part of the conversation </li></ul><ul><li>Become the go-to specialist </li></ul><ul><li>Nurture your profile – value will grow </li></ul><ul><li>Track your profile – Google Alerts </li></ul>
  31. 31. ITS ALL ABOUT BUILDING TRUST
  32. 32. VISIBILITY = POWER = LISTINGS = $$$
  33. 33. BUYERS ARE IN CONTROL
  34. 34. RELATIONSHIP WITH BUYERS HAS CHANGED
  35. 35. THE INTERNET – YOUR PATH TO SUCCESS <ul><li>Realestate.co.nz – a background </li></ul><ul><li>Use of the internet </li></ul><ul><li>Your Online Profile – building trust </li></ul><ul><li>Marketing properties online </li></ul><ul><li>Stay in touch </li></ul>
  36. 36. RICH CONTENT
  37. 37. Address Price Maps More images Larger/high quality images GET THE BASICS RIGHT
  38. 38. FAIL! EMAIL ALERTS – FIRST IMPRESSIONS COUNT!
  39. 39. FEATURED LISTINGS - BOOST YOUR TRAFFIC
  40. 40. LIMITED TO THREE PER SUBURB
  41. 41. 14 days with a featured listing delivers an audience of up to 10 times more viewings than a regular listing COST EFFECTIVE ADVERTISING – ONLY $250
  42. 42. Last 7 days: 482 views 7 days prior to feature: 22 views IT REALLY WORKS!
  43. 43. … Get them more offers! ... Show them how many potential buyers are looking at their home! IMPRESS YOUR VENDORS…
  44. 44. THE INTERNET – YOUR PATH TO SUCCESS <ul><li>Realestate.co.nz – a background </li></ul><ul><li>Use of the internet </li></ul><ul><li>Your Online Profile – building trust </li></ul><ul><li>Marketing properties online </li></ul><ul><li>Stay in touch </li></ul>
  45. 45. STAY IN TOUCH! 0800 732 536 [email_address] @realestateconz , @realagentpro www.unconditional.co.nz

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