Facebook webinar

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Facebook webinar

  1. 1. FACEBOOK BASICS
  2. 2. Agenda
  3. 3. #3 – Facebook 750 million+
  4. 4. Facebook Facts
  5. 5. Part of a broader marketing strategy
  6. 6. Creating a Personal Profile <ul><ul><li>Go to http://www.facebook.com </li></ul></ul><ul><ul><li>Fill in the form on the right hand side of the </li></ul></ul><ul><ul><li>welcome page and click ‘sign-up’. </li></ul></ul>
  7. 7. <ul><ul><li>Follow the steps provided to find existing friends </li></ul></ul><ul><ul><li>and build your profile </li></ul></ul>
  8. 8. Privacy <ul><ul><li>Click on ‘Account’ then ‘Privacy Settings’ </li></ul></ul>Set your privacy settings to a level you are comfortable with.
  9. 9. Why use a fan page for your business, rather than a profile?
  10. 10. Creating a Fan Page <ul><ul><li>Go to http://www.facebook.com/pages/create.php </li></ul></ul><ul><ul><li>You must be logged into your personal profile </li></ul></ul><ul><ul><li>Or click on the link in the footer of your </li></ul></ul><ul><ul><li>personal profile page… </li></ul></ul>
  11. 11. Creating a Fan Page <ul><ul><li>Choose the appropriate page type, enter the </li></ul></ul><ul><ul><li>details required and click ‘Get Started’. </li></ul></ul>
  12. 12. <ul><ul><li>Follow the steps outlined to get started </li></ul></ul>
  13. 13. <ul><ul><li>Or click ‘Edit Page’ to access all settings </li></ul></ul>
  14. 14. Posting Preferences and Notifications
  15. 15. Manage Permissions <ul><ul><li>Set your page to private until you are ready to go live. </li></ul></ul>3.
  16. 16. 3. Manage Permissions <ul><ul><li>Set user ability. </li></ul></ul>
  17. 17. 3. Basic Information You can amend the category here, if required. Complete as much info as you can or are happy to share.
  18. 18. Profile Picture
  19. 19. Add an image to your Page
  20. 20. Create a custom image
  21. 21. Edit Thumbnail
  22. 22. Start Adding Content
  23. 23. Switching Users <ul><ul><li>Use Facebook as yourself or as your business page </li></ul></ul>Current user Switch to using Facebook as a page
  24. 24. Clicking these links will take you to your business page as the current user You need to click ‘Switch’ to like other pages or post on other pages as your business page Managing multiple pages
  25. 25. Publishing Information
  26. 26. Add a photo or create an album <ul><ul><li>Once you have added your </li></ul></ul><ul><ul><li>photos/albums, viewers can access </li></ul></ul><ul><ul><li>them from the ‘Photos’ link under </li></ul></ul><ul><ul><li>your main image. </li></ul></ul>
  27. 27. Add Links Add your comments on the link here
  28. 28. Add Video <ul><ul><li>Or choose ‘Video’ to upload directly </li></ul></ul><ul><ul><li>from your computer or record from webcam </li></ul></ul>
  29. 29. Add Video
  30. 30. Questions
  31. 31. ‘ Like’ pages of interest <ul><ul><li>Search for pages that would be of interest to your followers </li></ul></ul>
  32. 32. Choose which pages display
  33. 33. Add another admin to your Fan Page <ul><ul><li>This will protect your page should you be banned! </li></ul></ul>
  34. 34. Promote your page
  35. 35. Promote your page
  36. 36. Create a vanity URL
  37. 37. Create a vanity URL <ul><ul><li>http://www.facebook.com/username </li></ul></ul>
  38. 38. Insights
  39. 39. Insights
  40. 40. Don’t have the time or patience?! <ul><ul><li>$169 (&GST) </li></ul></ul><ul><ul><li>one-off fee for customised Facebook page </li></ul></ul>http://clikki.com/real-estate/
  41. 41. Learn Marketing with Social Media in 7 Days by Linda Coles $33.99 http://www.bluebanana.co.nz/social_media_book.html Master Facebook, LinkedIn & Twitter for business
  42. 42. Feedback, questions or comments <ul><ul><li>Email kerry@realestate.co.nz </li></ul></ul>

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