Blogging

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Blogging

  1. 1. Online Marketing
  2. 4. A blog provides an easy way for you to demonstrate your expertise and knowledge…
  3. 5. 3 stages to blogging <ul><ul><li>Listening </li></ul></ul><ul><ul><li>Creating </li></ul></ul><ul><ul><li>Promoting </li></ul></ul>
  4. 6. Google Reader www.google.com/reader
  5. 7. RSS Feeds
  6. 8. Google Alerts www.google.com/alerts
  7. 9. Creating content <ul><ul><li>Choose your niche </li></ul></ul><ul><ul><li>Build a content strategy </li></ul></ul><ul><ul><li>Stick to it! </li></ul></ul>
  8. 10. It’s all about community
  9. 11. Drive traffic to your blog
  10. 12. FREE blogs on Realestate.co.nz
  11. 13. If you can write an email, you can blog!
  12. 14. Use images to engage your audience
  13. 15. Use images to engage your audience
  14. 16. Provide links to relevant information online
  15. 17. Provide links to relevant information online
  16. 18. Personalise your blog header with a photo
  17. 19. Useful statistics provided
  18. 20. Remember the basics <ul><ul><li>Be honest, genuine and </li></ul></ul><ul><ul><li>personable </li></ul></ul><ul><ul><li>Write regularly </li></ul></ul><ul><ul><li>Use images as much as </li></ul></ul><ul><ul><li>possible </li></ul></ul><ul><ul><li>Link to others and encourage </li></ul></ul><ul><ul><li>them to link to you </li></ul></ul>

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