Ad Serving Technology
Proposal by
Global Advertising & Marketing, Inc.
1

Document Overview
•The purpose of this document is to
provide your company with an
overview of Global’s proprietary ad
serving technology.
2

GlobalAdServer - Edit Campaigns
User can create and edit new campaigns with different
timeframes. User may define CPM, CPC or CPA delivery
goals and separate pricing for each item.
User can see all available advertisers, add
new advertisers or edit existing advertisers.
3

GlobalAdServer - Edit Ads
User can preview the ad campaign, set pricing
parameters, administrative statistical factors,
and manage other ad characteristics.
User can select the Geo/Day/Time targeting to
limit the type of ads shown.
4

GlobalAdServer - Select Ads
User can further analyzes
specific ad spots by size
time of deliver and
region.
5

GlobalAdServer - Stats Overview
User can view campaign level
and ad level statistics for each
advertiser.
User can provide statistics of
total views, clicks, ratios and
payout to the publishers.
In addition, User can provide
geographic delivery statistics
and analyzed statistics multiple
formats.
6

GlobalAdServer - Stats Overview
User can view campaign level and ad level statistics for each
advertiser.
User can provide statistics of total views, clicks, ratios and
payout to the publishers.
7

GlobalAdServer - Publisher Overview
User can create multiple ad sizes
to match website layouts.
User can monitor total views,
clicks, and ratios and revenue.
User can further analyzes specific
ad spots by size time of deliver
and region.
8

GlobalAdServer - Address Book
User can then add new contacts to the
database with a mix of standard and
custom media industry fields and options.
User can filter lists by client
industry types and suppliers in the
contacts database.
9

GlobalAdServer - Project Planner
Campaigns are entered in the
project manager, to help teams
prioritize and manage campaign
delivery.
Insertion orders and billing can be
easily output from project info
entered by sales team.
Different users can be allowed or
restricted access to info.
10

GlobalAdServer - Calendar
User can plan media campaigns
by entering campaign information
on the calendar. This provides
better overviews, planning and
less delivery conflicts.
11

GlobalAdServer - Trouble Tickets
Your team can become more
efficient at dealing with client
errors and campaign problems
with a trouble ticket system
open to internal teams, and
accessible also by clients with
access rights you define.
12

Contact Information
Mailing Addresses:
Jerome Capaldi
New York Office
President
636 Broadway, 3rd Floor.
j.capaldi@globaladsales.com New York, NY 10010
U.S.A.
Telephone: 212-404-5700 x 315
Detroit Office
1250 Griswold St.
Jeremy Lightstone Suite 203
Detroit, MI 48226
CTO & Creative Director U.S.A.
j.lightstone@globaladsales.com
Toronto Office
Telephone: 212-404-5700 x 358 276 Roxton Rd. Unit 2.
Toronto, Canada.
M6G 3P9
13