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Ad server Use Case, IAB Internet Advertising ...

Ad server Use Case, IAB Internet Advertising
Revenue Report Social Media Metrics Definitions
Tony Anderson, Online Media Sales
Gen-Y Media Inc.
www.genymediainc.com tony@genymediainc.com
Online Ad Sales
Ad Serving, DoubleClick, DART DFP, adapt

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    Ad server Use Case Ad server Use Case Presentation Transcript

    • Planning Tool Ad Server DART DFP Media Advisor Analytics Web Trends 3 rd Party Audience Measure COMSCORE Campaign Data Advertiser Account Manager Trafficker Media Planner Publisher AdNetwork Publisher
      • Create Campaign
      • Look up Publishers
      • Add Publisher to Media Plan
      • Use Negotiation Tool to select CPM rate
      • Send IO via IO Tool to Publishers
      • Launch Campaign
      • Measure Performance Metrics
      • Upload Creative to Adserver
      • Ad Landing Page URLs
      • Assign Creatives to Ad Slot
      • Email Ad Tags to Publisher
      • Optimize Sites and Creatives
      AD Server Use Case