Planning Tool Ad Server DART DFP Media Advisor Analytics Web Trends 3 rd Party Audience Measure COMSCORE Campaign Data Advertiser Account Manager Trafficker Media Planner Publisher AdNetwork Publisher Create Campaign Look up Publishers Add Publisher to Media Plan Use Negotiation Tool to select CPM rate Send IO via IO Tool to Publishers Launch Campaign Measure Performance Metrics Upload Creative to Adserver Ad Landing Page URLs Assign Creatives to Ad Slot Email Ad Tags to Publisher Optimize Sites and Creatives AD Server Use Case

Create Campaign

Look up Publishers

Add Publisher to Media Plan

Use Negotiation Tool to select CPM rate

Send IO via IO Tool to Publishers

Launch Campaign

Measure Performance Metrics

Upload Creative to Adserver

Ad Landing Page URLs

Assign Creatives to Ad Slot

Email Ad Tags to Publisher

Optimize Sites and Creatives