Ad server Use Case

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Ad server Use Case, IAB Internet Advertising
Revenue Report Social Media Metrics Definitions
Tony Anderson, Online Media Sales
Gen-Y Media Inc.
www.genymediainc.com tony@genymediainc.com
Online Ad Sales
Ad Serving, DoubleClick, DART DFP, adapt

Published in: Technology, Business
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Ad server Use Case

  1. 1. Planning Tool Ad Server DART DFP Media Advisor Analytics Web Trends 3 rd Party Audience Measure COMSCORE Campaign Data Advertiser Account Manager Trafficker Media Planner Publisher AdNetwork Publisher <ul><li>Create Campaign </li></ul><ul><li>Look up Publishers </li></ul><ul><li>Add Publisher to Media Plan </li></ul><ul><li>Use Negotiation Tool to select CPM rate </li></ul><ul><li>Send IO via IO Tool to Publishers </li></ul><ul><li>Launch Campaign </li></ul><ul><li>Measure Performance Metrics </li></ul><ul><li>Upload Creative to Adserver </li></ul><ul><li>Ad Landing Page URLs </li></ul><ul><li>Assign Creatives to Ad Slot </li></ul><ul><li>Email Ad Tags to Publisher </li></ul><ul><li>Optimize Sites and Creatives </li></ul>AD Server Use Case

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