A Quick History of American Advertising 1704 The first newspaper advertisement,an announcement seeking a buyer for an Oyster Bay, Long Island, estate, is 1732published in the Boston News-Letter. Benjamin Franklin invents art direction! Publisher of Poor Richards Almanac was the first to put pictures in advertisements, adding eye candy for copy relief. 1843 Volney Palmer opens the first advertising agency in Philadelphia.
A Quick History of Advertising “Half the money I spend on advertising is wasted; the trouble is I dont know which half” 1880 Department store founder John Wanamaker is the first retailer to hire a full-time advertising copywriter, John E. Powers.
A Quick History of Advertising 1882 Procter & Gamble Co. begins advertising Ivory soap with an unprecedented budget of $11,000. 1924 Goodrich Tires sponsors the first hour-long show over a network of nine radio stations. 1938 Radio surpasses magazines as a source of advertising revenue, 25 years after the first radio advertisement.
A Quick History of Advertising 1960 Doyle Dane Bernbach introduces the "creative team" approach of combining a The ‘Golden Age’copywriter with an art director to create its "Think small" campaign for Volkswagen. 1960’s 1960 McCann restructures its agencies under the banner of Interpublic Group of Cos., allowing it to handle competing accounts under one corporate roof. 1995 Internet advertising breaks the $55 million in revenues, approximately 2 years after ‘birth.’