Your SlideShare is downloading. ×
A Case Study on
Case study summary

About 99labels: It is India's first one of its kind members-only,
online shopping community platform, ...
Pre-Launch Strategy

Exclusive Invitations sent to

    NRI Audience (US, Canada, Middle East, UK)

    Party goers, Fashi...
99labels Pre Launch
   Campaign on
Pre-launch on Facebook

Started the teaser
communication 10 days
in advance before the launch
which created huge excitemen...
Pre-Launch Content on Facebook

                                    Integrating Rich international
                       ...
Connected our Teaser Webpage to Facebook




Got huge number of request for registrations through our
teaser activities ( ...
99 Labels Mailer Campaign
99 labels
Teaser Campaign

                            Teaser Mailer

       •Sent to 30,000 people

       • Audience pro...
Invitation Mailer – First Creative

                • Sent to 30,000 people 2 days before the launch.

                • A...
Invitation Mailer – Second Creative

                 • Sent to 20,000 people 2 days before the launch.

                 ...
Invitation Mailer – NRI

           • Sent to 35,000 people 2 days before the launch.

           • Audience profile: 28+,...
99labels
Launch & Sustenance Campaign
             on
Launch day on Facebook

 Did a real-time countdown on
Facebook for the members

  Live Emails & SMSes were
sent for the op...
Promoted the Brand Gallery for
first sale of Satyapaul on
Facebook for 99labels

  The live shoot images gallery
of Satyap...
Some of the other product galleries of 99labels on Facebook
Facebook Brand Video Promotions for 99 labels
Created Exclusive Sales Event on Facebook for
                   99labels
99labels – IPL Cricket Contest
on Facebook

  Got massive response by the
cricket fans who not just
participated but becam...
99 labels
   on
99labels – Exclusive Twitter Channel
99 labels – Exclusive Youtube
           Channel
Exclusive 99labels Blog
Campaign Results

 99 labels receive massive requests every day(200+) to
  become a part of 99 labels shopping club.

 C...
िकसी भी सवाल के िलए हमे संपकर करे


                               http://piyushaggarwal.com

                            ...
Upcoming SlideShare
Loading in...5
×

Socially yours case study on Social Identity Management

2,122

Published on

99 labels - a perfect case study for effective social planning & strategic execution of Social Media Marketing using Digital Interacti

Published in: Lifestyle, Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,122
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Socially yours case study on Social Identity Management"

  1. 1. A Case Study on
  2. 2. Case study summary About 99labels: It is India's first one of its kind members-only, online shopping community platform, hosting private online sales of premium brands like adidas, satyapaul, RockyS, etc. Campaign Objective - To launch & promote 99labels brand in Social Media using popular platforms like Facebook, Twitter, YouTube & Blog. - To help 99labels get more members through various interactive campaigns on Facebook. Campaign Duration: 6 months
  3. 3. Pre-Launch Strategy Exclusive Invitations sent to NRI Audience (US, Canada, Middle East, UK) Party goers, Fashion fraternity. Bollywood, Hoteliers, restaurant, polo players, Cricketers, Corporate, Industrialists, Night club regulars, across Delhi, Mumbai. Invites sent to Consumers who have asked for – ‘Request for Invite’ Invites sent to niche audience, extremely relevant to fashion and lifestyle space. Social Media Editorial coverage in various online publications in business, fashion & lifestyle space. Exclusive blog, twitter page & You-tube channel for getting mileage without any special paid promotions. Face book seeding started 15 days prior the launch, & reached a mark of 2655 and smart shopping starts here group has 1359 members.
  4. 4. 99labels Pre Launch Campaign on
  5. 5. Pre-launch on Facebook Started the teaser communication 10 days in advance before the launch which created huge excitement among the audience.
  6. 6. Pre-Launch Content on Facebook Integrating Rich international Content & fashion stories on the 99labels Facebook Page for better brand connect. One to One Conversations & rich content around fashion, style, celebrities, brands and 99 labels concept to raise the interactivity on the page.
  7. 7. Connected our Teaser Webpage to Facebook Got huge number of request for registrations through our teaser activities ( without any advertising promotions).
  8. 8. 99 Labels Mailer Campaign
  9. 9. 99 labels Teaser Campaign Teaser Mailer •Sent to 30,000 people • Audience profile: Party goers, Fashion fraternity. Bollywood, Hoteliers, restaurant, polo players, Cricketers, Corporate, Industrialists, Night club regulars, across Delhi, Mumbai. • Subject line : “99 possibilities are coming your way” • Massive response in terms of open rates, more than 24% people opening the mailer.
  10. 10. Invitation Mailer – First Creative • Sent to 30,000 people 2 days before the launch. • Audience profile: Party goers, Fashion fraternity. Bollywood, Hoteliers, restaurant, polo players, Cricketers, Corporate, Industrialists, Night club regulars, across Delhi, Mumbai. • Subject line : “Great brands. Amazing prices. And you're invited!” • Response: • People opening the mailer: 22% • People clicking: 30% • Member conversion: 600
  11. 11. Invitation Mailer – Second Creative • Sent to 20,000 people 2 days before the launch. • Audience profile: 30+, Male/ Females, Top 10 metros, Party goers, Fashion savvy. • Subject line : “Great brands. Amazing prices. And you're invited!” • Response: • People opening the mailer: 22% • People clicking: 30% • Member conversion: 650
  12. 12. Invitation Mailer – NRI • Sent to 35,000 people 2 days before the launch. • Audience profile: 28+, Male/ Females, HNI’s in US, UK, Canada, Middle East & Singapore • Subject line : “Your favorite Indian designers invites you • Response: • People opening the mailer: 8% • People clicking: 18% • Member conversion: 250
  13. 13. 99labels Launch & Sustenance Campaign on
  14. 14. Launch day on Facebook Did a real-time countdown on Facebook for the members Live Emails & SMSes were sent for the opening ceremony countdown just like a shop opens in the real world. Massive day 1 response in terms of footfall traffic.
  15. 15. Promoted the Brand Gallery for first sale of Satyapaul on Facebook for 99labels The live shoot images gallery of Satyapaul sareers was showcased to generate curiosity among the women. The concept got such a wonderful response that we did it for all the brand sales of 99labels (see next slide)
  16. 16. Some of the other product galleries of 99labels on Facebook
  17. 17. Facebook Brand Video Promotions for 99 labels
  18. 18. Created Exclusive Sales Event on Facebook for 99labels
  19. 19. 99labels – IPL Cricket Contest on Facebook Got massive response by the cricket fans who not just participated but became members too.
  20. 20. 99 labels on
  21. 21. 99labels – Exclusive Twitter Channel
  22. 22. 99 labels – Exclusive Youtube Channel
  23. 23. Exclusive 99labels Blog
  24. 24. Campaign Results  99 labels receive massive requests every day(200+) to become a part of 99 labels shopping club.  Continuous increase(by 25%) in the unique visitors footfalls on the website.  Rapidly growing fan base on social media ( reached 4000+ till now )  Cost effective & Organic growth has increased the Return on Investment for the brand.
  25. 25. िकसी भी सवाल के िलए हमे संपकर करे http://piyushaggarwal.com social@piyushaggarwal.com or even better @realartistship Dial +91 9891776163 . Piyush Aggarwal 04/19/10 :: 25 http://www.flickr.com/photos/collindookie/880932917/?addedcomment=1#comment72157623758646253

×