• Like
Geofencing vs Geo Aware vs Geo location
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Geofencing vs Geo Aware vs Geo location

  • 3,249 views
Published

Find out basic difference between 3 core customer targeting methodologies in Mobile Marketing. These targeting techniques are used extensively to pin pointedly & effectively reach to various …

Find out basic difference between 3 core customer targeting methodologies in Mobile Marketing. These targeting techniques are used extensively to pin pointedly & effectively reach to various customers/ audience in a geographical area to match the requirement of any brand campaign.

Published in Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
3,249
On SlideShare
0
From Embeds
0
Number of Embeds
2

Actions

Shares
Downloads
48
Comments
0
Likes
2

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. ©Socially Yours by Piyush Aggarwal under Creative Commons Attribution ShareAlike 3.0 UnportedLicense based on work at www.piyushaggarwal.comGeo-fencing Vs Geo Aware Vs GeolocationGeo-fencingA Geo-fence is a layer of intelligence that allows you to make decisions or take some action based ona geographical area. It can circle anything/ any area you like – a retail store, a stadium, aneighbourhood.Understood and used correctly it can double the ROI on your marketing campaigns, increase theloyalty of your customers, and reduce operational expenses. A Geo-fence is a highly effective way tosend locally-targeted, relevant content to your customers at times that most benefit your business.Run a happy-hour? You only need to look up the location of your customers and send them apromotional message once a day to drive traffic. Sales slow between 10-11am? Look up the locationof all customers in the area at 9.30am and send them a coupon to redeem when they buy somethingin (what used to be) that slow hour.App Based Geo-fencingYou can build an App-based Geo-fence that, as the name suggests, requires you have an app toaccess GPS data. The most common misconception about App-based Geo-fencing is that once youbuild your app you will be automatically notified anytime one of your customers enters or exits aGeo-fenced area. The truth is your customers not only have to find your app in the app store orandroid market, but that app actually has to be running (and killing your customers’ battery) to knowif a geo-fence has been crossed.Network Based Geo-fencingWith Network-based Geo-fencing you don’t need an app to run a Geo-fence campaign. As I statedearlier, building and maintaining an app is expensive. And even if your customers download it, if theydon’t open it and run it when they’re in your Geo-fence it’s irrelevant. Not to mention apps only runon smartphones. Yes, smartphone adoption may be on the rise but over 40% of the US populationare still using feature phones. That’s a lot of people you can’t target with an App-based Geo-fencecampaign.Network-based Geo-fence campaigns can target any mobile user connected to a cellular network.And the more people you can target the more effective your campaign will be.There are also no upfront costs involved. Cost is determined on a per-location lookup basis and canbe dialed up or down as required.To summarize the comparison and help you decide if App-based Geo-fencing or Network-based Geo-fencing is the right choice for your business, Loc-aid, the world’s largest LaaS (Location-as-a-Service)company, has created the following comparison chart.
  • 2. ©Socially Yours by Piyush Aggarwal under Creative Commons Attribution ShareAlike 3.0 UnportedLicense based on work at www.piyushaggarwal.comGeo AwareGeo-Aware targeting lets you serve different content to different visitors who are all accessing thesame URL. Automatically detect that a visitor is coming from America and display pricing informationin USD, or Euros for European traffic. Get as granular as you want.Being able to convert international users into buyers or repeat visitors can make a big difference,and by splitting your traffic people visiting your site are more likely to find what they came for.Geo-target visitors by their native language and offer translated versions of your mobile site to thoseaudiences. The marketing customization possibilities from localization are endless. Simply createyour custom pages and set your traffic rules.Geo LocationGeo-location is the identification of the real-world geographic location of an object, such as radar,mobile phone or an Internet-connected computer terminal. Geo-location may refer to the practiceof assessing the location, or to the actual assessed location. Geo-location is closely related to the useof positioning systems but can be distinguished from it by a greater emphasis on determining ameaningful location (e.g. a street address) rather than just a set of geographic coordinates.Internet and computer geo-location can be performed by associating a geographic location with theInternet Protocol (IP) address, MAC address, RFID, hardware embedded article/production number,embedded software number (such as UUID, Exif/IPTC/XMP or modern steganography), invoice, Wi-Fipositioning system, or device GPS coordinates, or other, perhaps self-disclosed information. Geo-location usually works by automatically looking up an IP address on a WHOIS service and retrievingthe registrants physical address.IP address location data can include information such as country, region, city, postal/zip code,latitude, longitude and time zone. Deeper data sets can determine other parameters such as domainname, connection speed, ISP, language, proxies, company name, US DMA/MSA, NAICS codes, andhome/business.
  • 3. ©Socially Yours by Piyush Aggarwal under Creative Commons Attribution ShareAlike 3.0 UnportedLicense based on work at www.piyushaggarwal.comGeo-location software is used to display data that can be linked to a geographic region or area. It canbe used to: Recommend nearby social events. Determine where the customers are (on country, city, street or user level). Determine who the customer is (on organisation or user level), or make a guess on it basedon earlier encounters by tracking IP address,[4] credit card information, VOIP address, etc. Visualize any data in a geographic context by linking it to a digital map. Locate a web clients computer on a digital map. Calculate summary information for specific areas. Select customers within specific areas. Select customers with a certain radius of a point. Using micro-geographic segmentation select customers similar to a specific type in the restof the country.Appendix1. Chief Location Officer - http://www.chieflocationofficer.com2. Wikipedia - http://en.wikipedia.org/wiki/Geolocation3. Loc-aid - http://www.loc-aid.com/