Readz pres website feb13 final

237 views

Published on

Short intro on why tablet and mobile publishing is important and what Readz can offer

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
237
On SlideShare
0
From Embeds
0
Number of Embeds
38
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Readz pres website feb13 final

  1. 1. Simply Beautiful Tablet Publishing Design, content creation, editing and publishing all in a single platform.Wednesday, February 6, 13
  2. 2. With Readz, publishers and brands can offer their readers a superior tablet reading experience. It’s easy, fast and affordable.Wednesday, February 6, 13
  3. 3. Mobile/Tablets and Reading The Numbers MatterWednesday, February 6, 13
  4. 4. Mobile/Tablet and Reading “112.5 million US adults are expected to own a tablet in 2016. That’s over on-third of US adults.” Forrester ResearchWednesday, February 6, 13
  5. 5. Mobile/Tablet and Reading “People love to read on their tablet, preferring it to their mobile phone, computer and even the newspaper.” Online Publisher Association, June 2012 Source: OPA Online Publisher Association, June 2012Wednesday, February 6, 13
  6. 6. Mobile/Tablet and ReadingWednesday, February 6, 13
  7. 7. Mobile/Tablet and ReadingWednesday, February 6, 13
  8. 8. Mobile/Tablet and ReadingWednesday, February 6, 13
  9. 9. Mobile/Tablets and Reading CONTENT APPS 1.0Wednesday, February 6, 13
  10. 10. Apps 1.0 The majority of big brands offer some content in the “digital” or “mobile” space. If they offer an app, it is usually an exact replica or near-replica of the print version. Source: Alliance for Audited Media, 2012 - - 210 respondentsWednesday, February 6, 13
  11. 11. Apps 1.0 Success and uptake by readers varies Source: Alliance for Audited Media, 2012 - - 210 respondentsWednesday, February 6, 13
  12. 12. Apps 1.0 Going digital seems profitable, so why are apps and e-readers falling behind? Source: OPA Online Publisher Association, June 2012 --- 210 respondentsWednesday, February 6, 13
  13. 13. Print in Digital Clothing Source: Charles Lim, SparksheetWednesday, February 6, 13
  14. 14. Print in Digital Clothing ...it just doesn’t work • PDF-replica, or enhanced print • Bloated: 500-700 Mb per app... • No focus on a liquid, interactive experience • Can be expensive to make • No web features, SEO, analyticsWednesday, February 6, 13
  15. 15. Customer Reviews on Apps 1.0 people love the content, not the experience• Examples from • Wired • Mens Health • Martha Stewart • Popular Science • .... Source: iTunes, Feb 2013Wednesday, February 6, 13
  16. 16. Mobile/Tablets and Reading APPS 2.0Wednesday, February 6, 13
  17. 17. Apps 2.0 • Fast, light, liquid • Navigations and presentations are native to mobile and tablet devices • Responsive design / cross-device • Tendency towards HTML5 infrastructure • Web features, SEO and analyticsWednesday, February 6, 13
  18. 18. Examples of Apps 2.0 • Social Magazines • Zite, Flipboard, Pulse, Google Currents, Yahoo Livestand, AOL Editions... • Aggregators / RSS feeds (FB, Twitter) • Flipboard example • Launch mid 2010 (basic basic) • Sept 2011 3.5M users • Dec. 2011 5M users • Aug 2012 20M users Source: iTunes, Feb 2013Wednesday, February 6, 13
  19. 19. The upgrade from 1.0 to 2.0 • Financial Times • Used to be native app on Newsstand • Moved out of the newsstand in 2011- controversial move then • Today, happy with the move to HTML5Wednesday, February 6, 13
  20. 20. Wednesday, February 6, 13
  21. 21. Readz Creates a 2.0 App Reading Experience - Liquid navigation - Summary screens - Open lay-outs - Touch/swipe - Reading list / bookmarks - Light-weight - HTML5-based -Cross-device strategy - Web functionalities - SharingWednesday, February 6, 13
  22. 22. Readz customers create their own branded app - Create your own app style - Use our library of visual design and branding tools - Create and design your own layouts on the fly - No coding or technical skills neededWednesday, February 6, 13
  23. 23. Readz customers control the publishing process - Define a marketplace - Distribute apps via email, website, etc. - No approval process - Publish instantly - No 3rd party involvement - Pay only for service - No licenses and no revenue cutsWednesday, February 6, 13
  24. 24. Instant, Beautiful Mobile and Tablet PublishingWednesday, February 6, 13
  25. 25. THANK YOU !! bart@readz.com #BartDPWednesday, February 6, 13

×