Publishing Your Content On Tablets and Mobile Worth Your Time?

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  • 1. Publishing Your Content On Tablets and Mobile Worth Your Time?
  • 2. 50% of US Adults Own Either a Tablet or a SmartphoneSource: Pew Research Center’s Project for Excellence in Journalism / The Economist
  • 3. 50% of US Adults Own Either a Tablet or a Smartphone 112.5 million US adults are expected to own a tablet in 2016. That’s over one-third of US adults. Source: Forrester Research
  • 4. Reading is a TOP Activity on Mobile/Tablet Source: OPA Online Publisher Association, June 2012
  • 5. Reading is a TOP Activity on Mobile/Tablet “People love to read on their tablet, preferring it to their mobile phone, computer and even the newspaper.” Source: OPA Online Publisher Association, June 2012
  • 6. People Read More and Longer on TabletsSource: Pew Research Center’s Project for Excellence in Journalism / The Economist
  • 7. People Read More and Longer on Tablets “The Telegraph (UK) reported that its iPad app users had 20 minutes dwell time and 41 pages per use - roughly 8 times deeper access than on the web.” Source: Tab Times, January 2012
  • 8. People Read More and Longer on Tablets Source: Pew Research Center in collaboration with The Economist Group, 2012
  • 9. Switch from “Print” to “Digital” is Fast and SwiftSource: Pew Research Center’s Project for Excellence in Journalism / The Economist
  • 10. From the News Publishers :Switch to “Digital” is Fast and Swift “60% of The Economist readers expect to be reading its magazine in digital format in 2013.” Source: Business2Community, Oct 2012
  • 11. Still Waiting?TABLET SMARTPHON ownershipskyrocketed E ownership increased177% 28% in 2012 in 2012 Deloitte “State of the Media Democracy” - March 2013
  • 12. Still Waiting? SMART DEVICES will grow 174% from 2012 to 2017IDC “Worldwide Quarterly Smart Connected Device Tracker” - March 28, 2013
  • 13. Content Publishing and Social Marketing It’s easy, fast and affordable. http://readz.com @readz#webmagazines #magazineapps #DigitalPublishing #HTML5 #mobileweb
  • 14. THANK YOU !! bart@readz.com #BartDP