Lead generation metrics
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Lead generation metrics

on

  • 422 views

The companies in the B2B sphere have been surveyed by one or the other consulting firms. These consulting firms conducted surveys to study & evaluate the impact of various marketing strategies that ...

The companies in the B2B sphere have been surveyed by one or the other consulting firms. These consulting firms conducted surveys to study & evaluate the impact of various marketing strategies that have evolved recently. One such popular strategy these days is 'Lead generation'.

Statistics

Views

Total Views
422
Views on SlideShare
422
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Lead generation metrics Presentation Transcript

  • 1. Lead Generation Metrics
  • 2. 1 70% of LeadGen groups now report to sales
  • 3. 2 Percentage of companies hiring LeadGen reps with less than 1 year of experience has doubled
  • 4. 3 Sales-led reps ramp faster than LeadGen reps
  • 5. 4 Inbound lead qualification require longer ramp time than outbound prospecting
  • 6. 5 91% of groups use at least one social source for prospecting
  • 7. 6 87% of LeadGen groups use LinkedIn, 27% Twitter & 15% use Facebook.
  • 8. 7 Using Dialer technology amounts to 10% increase in average number of calls per day
  • 9. 8 In B2B world Lead quantity continues to be the dominant & favored measurement over lead quality