This document provides tips for preparing to launch a new blog. It recommends creating 15-20 blog posts in advance to have content ready from the start. It also suggests posting new content 2-3 times per week on a regular schedule to build an audience and allow readers to expect when new posts will be available. Additionally, the document advises scheduling blog posts for the week ahead of time and maintaining a consistent brand and voice across all content.

1. How to Prepare for Launching Your
Own Blog
The decision to start a blog for either personal or business
use is not one that should be taken lightly. While many can
be fun to maintain, you should always approach your blog as
a valuable asset. For a small business your blog is important
because it is one of your strongest connections to your
audience.
If you haven’t yet started a regular and consistent blog but
plan to, here are some steps you can take to make the
process as smooth as possible.
Create Content Ahead of Time: By having a backlog of
content, you will be able to start your blog with one of the
biggest tasks already taken care of. It’s a good idea to try to
have at least 15-20 blog entries ready to go. Of course, in
the time you post these, you should try to create the 2-3
each week as time allows. You always want to have at least

2. a few posts ready to go rather than having to write on the fly
on a regular basis.
About that Regular Basis…Try to post on a regular basis.
Most people will not post new content every day, as it can be
hard for readers to catch every post. I good rate is 2-3 times
a week. The trick is to keep at it. If you post 3 times in your
first week, try to maintain that schedule. Your readers and
potential customers will then come to expect your posts with
some regularity. Any lags in your schedule may cause a loss
in readers.
Try to Schedule Ahead: No matter what blogging platform
you decide to use, they are likely going to have an option or
tool that will allow you to schedule your posts. It is beneficial
to go ahead and do this at the beginning of the week. Set
your week’s posts up ahead of time so you won’t risk
forgetting to do so during the busy workweek.
Present Yourself in the Right Light: As you pre-write your
content, make sure your brand is being reflected in the way
you want. This will save time later, sparing you from
annoying edits. This is a rule you should stick to whenever
you write anything for your business. Your content should
always be consistent in style, voice, and be a great
representation of your brand.
For th of you that are already blog savvy, what are some
other ways you have been able to make blogging easier?
Share your thoughts and ideas in the comments below.
Source: http://www.readybuzz.com/how-to-prepare-for-
launching-your-own-blog/