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The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
The NEW Way to Win Friends & Influence People (social media in events)
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The NEW Way to Win Friends & Influence People (social media in events)

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Transcript

  • 1.  
  • 2. HI. I’m Lara McCulloch-Carter
  • 3.  
  • 4.  
  • 5.  
  • 6.  
  • 7. WHY WE’RE HERE
  • 8. SHOW OF HANDS
  • 9. HOW TO WIN FRIENDS & INFLUENCE PEOPLE
  • 10. 6 WAYS TO MAKE PEOPLE LIKE YOU Become genuinely interested in other people. Smile. Remember that a man’s name is to him the sweetest and most important sound in any language. Be a good listener. Encourage others to talk about themselves. Talk in the terms of the other man’s interest. Make the other person feel important and do it sincerely. Source: Dale Carnegie, 1936
  • 11. 6 WAYS TO MAKE PEOPLE LIKE YOU . ENGAGE . BE APPROACHABLE . CONNECT . LISTEN . ADD VALUE . BE AUTHENTIC
  • 12. SO, WHAT DOES THIS HAVE TO DO WITH SOCIAL MEDIA ?
  • 13. the way that we make friends & influence people HASN’T CHANGED …
  • 14. WHERE WE DO IT has
  • 15. and that’s what SCARES a lot of people
  • 16. (that is why I am here)
  • 17. LET’S TALK SOCIAL MEDIA
  • 18. we no longer SURF the web…
  • 19. WE SHAPE IT
  • 20.  
  • 21. USER CREATED CONTENT SHARED IN A SOCIAL ENVIRONMENT
  • 22. PERCEIVED CHALLENGES OF SOCIAL MEDIA
  • 23. social media is SCARY technology
  • 24. social media is simply put OLD FASHIONED conversations happening online
  • 25. you can’t CONTROL the message
  • 26. you can’t CONTROL the message even without social media
  • 27. it takes TOO MUCH TIME
  • 28. it takes AS MUCH TIME as you would like it to take
  • 29. ADVANTAGES
  • 30. LOW COST
  • 31. BRANDING
  • 32. products used to be BRANDS
  • 33. and these are BRANDS
  • 34. now, YOU + I are BRANDS
  • 35. LEVEL THE PLAYING FIELD
  • 36. Regional Magazines TheKnot.com Gown gallery Real weddings Local resources Personalized tools 24/7 community Registry Online shopping Streaming TV Best of Weddings Books The Knot Books Knot TV
  • 37. capital investment to date: $350 MILLION
  • 38.  
  • 39. THE KNOT . 3.2 million unique visitors WEDDING BEE . 3 million unique visitors
  • 40. capital investment to date: LESS THAN $10,000
  • 41. KNOWLEDGE
  • 42. what are people saying about YOU and your COMPETITORS ? what are your competitors saying and how are they ENGAGING OTHERS ?
  • 43.  
  • 44. . engadget BLOGS . 190 blog COMMENTS . someone PINGS Kryptonite . Kryptonite issues a FORMAL PRESS RELEASE
  • 45. Source: CNN Money
  • 46.  
  • 47. reducing NEGATIVE word of mouth by 1% INCREASED revenue 300x more than increasing POSITIVE word of mouth by 1% Source: London School of Economics
  • 48. WORD OF MOUSE
  • 49. good ideas SPREAD
  • 50.  
  • 51. . OVER 100,000++ VIEWS ON YOUTUBE . PICKED UP BY MAJOR NEWS NETWORKS
  • 52.  
  • 53. more importantly, it CHANGED the way Comcast DID BUSINESS
  • 54.  
  • 55.  
  • 56. SEARCHABILITY
  • 57. THE IDEA . launch a free chequing account for the under 25 group in Northern Alberta
  • 58.  
  • 59. THE RESULTS . • 63,431 site visits • 197,529 page views • 3:14 average visit • 80,726 YouTube views • 906 blog comments • 230 Facebook fans • 101 Twitter followers • $179,000 unpaid media • 2,000,000+ impressions • 2,316 Y&F accounts • $3,587,000 new funds
  • 60. SO, WHY HAS SOCIAL MEDIA BECOME SO IMPORTANT
  • 61.  
  • 62. consumers have been BOMBARDED with marketing-centric noise
  • 63. THIS HAS BRED MISTRUST
  • 64. DISCON NECTION
  • 65. AND A DESIRE FOR CONTROL
  • 66. they’ve STOPPED listening
  • 67. THEY WANT TO BE LISTENED TO …
  • 68. THEY WANT TO BE LISTENED TO … engaged inspired empowered included respected WOWed
  • 69. find out where they’re having CONVERSATIONS
  • 70. AFTER ALL, THAT’S WHERE THEY SHARE …
  • 71. what they LOVE
  • 72. what they HATE AND…
  • 73. they’re spreading FAST
  • 74. they’re lasting FOREVER
  • 75. SO, IF YOU’RE NOT LISTENING
  • 76. how do you know what people are saying about YOU ?
  • 77. IF YOU WANT TO TALK TO YOUR CUSTOMERS, YOU NEED TO GO WHERE THE CONVERSATION IS
  • 78.  
  • 79. don’t be SCARED
  • 80. become a part of the COMMUNITY
  • 81. let’s just FOCUS on a few communities
  • 82. BLOGGING
  • 83. A BLOG IS BASICALLY A FREE WEBPAGE, AUTHORED BY AN INDIVIDUAL OR A GROUP, THAT CONTAINS POSTS ABOUT ANY SUBJECT IN REVERSE CRONOLOGICAL ORDER
  • 84. nearly 1 in 4 consumers read blogs for buying decisions 44% of consumers read other consumer’s reviews + comments Source: Ketchum & U of Southern California`s Annenberg Strategic PR Center
  • 85. BLOG NAME POST COMMENTS SUBSCRIBE SEARCH NAVIGATE
  • 86. They are used to SPREAD IDEAS INSPIRE & ENRICH ENGAGE HUMANIZE BUILD FOLLOWERS SEO
  • 87.  
  • 88.  
  • 89.  
  • 90. Little Debbie used social media to BUILD BUZZ + FANS
  • 91. THE IDEA . send sample boxes to 50 mom bloggers, no strings attached give away 3 identical boxes to each blogger’s readers
  • 92.  
  • 93. THE RESULTS in 5 wks. 98 blog posts 5,000+ reader comments 830 new followers on Twitter …1.5 mos later there are 1,470 sites that reference this product
  • 94. but it’s NOT ONLY ABOUT NUMBERS …
  • 95. they built RELATIONSHIPS
  • 96. they LEARNED what people really think
  • 97. they showed they were open to new OPPORTUNITIES
  • 98. IDEAS FOR EVENT PROS . create a blog – event or corporate use other blogs to spread an idea leave comments on blogs promote other blogs think of bloggers as media
  • 99. MICRO- BLOGGING
  • 100. LEAD me, FOLLOW me, or GET OUT OF MY WAY! ~ General George Patton
  • 101.  
  • 102.  
  • 103. 7 MILLION active users growing at a staggering 1400% yoy Source: Nielsen NetView, Feb 09, Home and Work
  • 104. Source: Nielsen NetView, Feb 09, Home and Work
  • 105. TWITTER NAME TWEET BAR # CHARACTERS LEFT TWEETS FROM PPL I FOLLOW FOLLOWERS
  • 106.  
  • 107. LISTEN to what others are saying
  • 108.  
  • 109. use my TRIBE to spread ideas
  • 110. learn from INFLUENCERS
  • 111. get more TRAFFIC
  • 112. stay PLUGGED IN
  • 113. COLLABORATE
  • 114.  
  • 115. IDEAS FOR EVENT PROS . promote your events create a hash tag monitor your brand – event ask questions connections - tweetups integrate into presentations create online experience
  • 116. PROFESSIONAL NETWORKING
  • 117. ask QUESTIONS
  • 118. provide EXPERTISE
  • 119. JOB opportunities
  • 120. SOCIAL + PROFESSIONAL NETWORKING
  • 121. 175 MILLION active users Growing at a rate of 228% yoy Almost 1 in 4 is OVER 50 years old Sources: Facebook & Nielsen NetView, Feb 09, Home and Work
  • 122.  
  • 123. created by TRUE FANS 2 nd MOST POPULAR page 3.3 million FANS
  • 124. SEO Viral Updates and Events Community interaction Portfolio
  • 125. IDEAS FOR EVENT PROS . create a page and group encourage photos videos build fans and community integrate with other social media tools promote spreading custom applications
  • 126. IT’S NOT ALL SUNSHINE AND LOLLYPOPS
  • 127. proceed with CAUTION
  • 128. remember who’s LISTENING A lucky job applicant tweeted the following: Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work. This tweet caught the attention of Tim Levad, a channel partner advocate for Cisco. To which he responded: Who is the hiring manager. I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the web.
  • 129. remember you can’t PLEASE everyone
  • 130. don’t DELEGATE
  • 131. don’t focus on the SALE
  • 132. remember it’s not about NUMBERS
  • 133. never forget your MISSION
  • 134. stand OUT
  • 135. THE STRATEGY
  • 136.  
  • 137. the essence of strategy is choosing WHAT NOT TO DO M. Porter
  • 138.  
  • 139. Source: Michael Hoffman
  • 140. GETTING BACK TO THE RULES
  • 141. 6 WAYS TO MAKE PEOPLE LIKE YOU . ENGAGE . BE APPROACHABLE . CONNECT . LISTEN . ADD VALUE . BE AUTHENTIC
  • 142. “ YOU CANNOT LIVE A PERFECT DAY WITHOUT DOING SOMETHING FOR SOMEONE WHO WILL NEVER BE ABLE TO REPAY YOU” College basketball coach, John Wooden
  • 143. CONNECT WITH ME Twitter - @ready2spark / @eventprofs LinkedIn - http:// www.linkedin.com/in/laramcculloch Blog – http://www.ready2spark.com Company – Regal Tent Productions ( http://www.regaltent.com )
  • 144. CREDITS Images – http://www.gettyimages.com Pg 10 – Extracted from How to Win Friends & Influence People, Dale Carnegie Pg 32-34 – Inspired by Brand 2.0, http://www.criticalmass.com Pg 61 – Youtube video ‘The Breakup’ http://www.bringtheloveback.com pg 128 – From ‘How to tweet your way out of a job’ by I’m not actually a geek ( http://bhc3.wordpress.com ) pg 138 – Image from Flickr (Matt Hann) pg 139 – Chart via Michael Hoffman of http://www.see3.net

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