Reading Room Singapore organized a breakfast event in September on User Experience. Our speaker, Foong Pin Sym from National University of Singapore (NUS) gave a talk on how can technology be used to influence and change behavior. More information of the event: http://rroom.me/breakfasttalksept

1. • Monitoring & Reflection
• Concrete Goals and
Rewards
• Ongoing Practice
• Controlled exposure to
conditions
• Facilitation of role
playing
• Adopting perspectives
6 Principles of Persuasion
(Cialdini,2002)
7 Value Propositions of
Persuasive Technology (Fogg,
2003)
Social Psychology
Mechanism (Atkinson, 2006)
GUIDES
SIMULATIONSTHEORY OF PLANNED BEHAVIOUR
USER EXPERIENCE
DESIRABLE
USEFUL
USABLE
PERSUADING WITH TECHNOLOGY
• Stay-at-home mum
• Part time, freelance work
• Flexible hours
• Vulnerable to “double
work”
• Perpetual standby
• Mobile as management of
work and family
• EXERCISE?
MOBILE MUM
SIMULATIONS
The Graveyard by Auriea
Harvey and Michael Samyn
http://tale-of-tales.com/TheGraveyard/index.html
SIMULATIONS
‘Sneeze’ sponsored by
GlaxoSmithKline.
http://www.miniclip.com/games/sneeze/en/
BEHAVIOURBEH. INTENTION
ATTITUDE TOWARD
BEHAVIOUR
A. Beliefs about the
outcome of the behaviour
“If I run often with Z I will
be healthy”
B. Evaluation of the
expected outcomes
“Running with Z is fun”
SUBJECTIVE NORMS
C. Normative beliefs
“My family and friends
think I should use Z”
D. Motivation to comply
“I want to do what they
want me to”
PERCEIVED
BEHAVIOURAL
CONTROL
E. Control beliefs
“There is nothing stopping
me from using Z”
F. Perceived power
“I have the ability to use
Z”
THEORIES OF PERSUASION
AND THE ROLE OF TECHNOLOGY
Foong Pin Sym, NUS