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Mobile Makeover Month: We're still human

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Mobile Makeover Month: We're still human

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Ian Huckvale, Head of User Engagement at Reading Room Studio tells us about the simple truths that befall us when we're working with mobile devices, how to design for them while keeping in mind......

Ian Huckvale, Head of User Engagement at Reading Room Studio tells us about the simple truths that befall us when we're working with mobile devices, how to design for them while keeping in mind that designing for a human being is the end goal.

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  • 1. Twitter: @IanHux Hashtag: #digicons2
  • 2. Mobile Bootcamp We’re still human: understanding the people behind the screen3
  • 3. Experience: noun, verbA particular instance of personallyencountering or undergoing somethingPhilosophy. the totality of the cognitions givenby perception; all that is perceived,understood, and remembered.
  • 4. Which of these devices are you designing for? 6
  • 5. 7
  • 6. Can you spot the differences?8 8
  • 7. How many can you spot?Sat down in a familiar location Stood up – and on the moveAlone in a quiet room Surrounded by other peopleConcentrating hard Lots of sensory distractionsPlenty of time to do what she wants Concentrating on something else (not missing his train)Typing with both hands Fitting what he’s doing into an idle momentHas full access to everything in her office andon her computer Holding the device with one hand Only has access to what he is carrying
  • 8. Let’s go outside...10 10
  • 9. We have different priorities
  • 10. We are geolocated and moving
  • 11. Filling our spare moments
  • 12. Let’s be careful out there 14
  • 13. Think what you’re asking the user to do...
  • 14. Takeaway “Ideate in the wild” “Pretend it’s magic” Rachel Hinman, Senior Research Scientist, Nokia Alan Cooper, usability extraordinaire16 16
  • 15. Your plastic pal who’s fun to be with17
  • 16. Our “take anywhere” electronic friend
  • 17. Our new friend is not complicated “At 18 months old, my son already knows how to do the iPhone swipe. Luckily he doesnt know the password to unlock my phone just yet.” Kari Aakre, Intel employee19
  • 18. Our friends are a constant source of entertainment 20
  • 19. Sometimes we want company
  • 20. Sometimes we want privacy
  • 21. Phone’s are becoming more human
  • 22. 1984 24
  • 23. 2012 25
  • 24. We like positive feedback from our friends 26
  • 25. Put some of these techniques together and what do you have?
  • 26. Takeaway Think of your website/app/service as if it is a human How would they behave if they wanted to make friends with the end user?28
  • 27. All fingers and thumbs29
  • 28. Fingers – thumbs and click targetsPixel accurate Semi-accurate ApproximateHyperlinks Big buttons 30
  • 29. How you hold it makes a difference31
  • 30. Swipes, gestures and skeuomorphism32
  • 31. Tactile interface + instant feedback + low cognitive friction 33
  • 32. Stop and think how it all fits together There was a better way: Stop emailing people about every single interaction. Implement an undo feature (unlike).34
  • 33. Takeaway It’s about the users’ hands, eyes and ears – not size of the screen Make it tactile, support experimentation, give constant feedback35
  • 34. It’s all in the memes36
  • 35. Memes in society
  • 36. Memes in technology
  • 37. Memes in web-interface design
  • 38. Takeaway “Memetic” interfaces are more important on mobile No space to explain functions with labels, no hover states – evolve from learned behaviours41
  • 39. Closing thought – mobile is just a tool to allow humans to do something42
  • 40. 43
  • 41. Questions?Ian Huckvale – Head of user engagementEmail: ian.huckvale@readingroom.comTwitter: @IanHuxTel: +44 20 7173 2881Reading Room Studio65-66 Frith StreetSohoLondonW1D 3JRhttp://www.readingroom.com