Agile Creative Technology


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Reading Room’s proposition Agile Creative Technology™ is a service that is a unique mix of Agile project management principles, our bespoke project management process and our own distinctive blend of creativity throughout strategy, design and technology. Its mission: to complete highly effective projects, fast.

Using Open Source technologies, and tailored elements of Agile project management; we can deliver highly effective user-centered digital solutions within the tightest of timeframes.

This presentation demonstrates ACT in action referencing a real-life project example

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Agile Creative Technology

  1. 1. Reading Room Agile Creative Technology 25th Sept 2013
  2. 2. PHASE 1 Reading Room standard project process Research Visual Design Information Architecture High-Fidelity Prototype User Experience Design HTML Designs Functional Specification Technical Development Content entry Training Research and design Implementation PHASE 2 PHASE 3 PHASE 4 PHASE 5 2
  3. 3. Benefits of standard process •Robust and applicable to almost all types of design and build projects •Clear sign-off points for client •Detailed timeline for each component/phase •Client review and iteration periods •Prototype phase allows client to see exactly what they are getting prior to build •Detailed documentation
  4. 4. However... Not conducive to small projects with very tight deadlines
  5. 5. Agile Creative Technology •Based on Agile Project Methodology • iterative and incremental development • evolve through collaboration • adaptive planning, evolutionary development and delivery • time-boxed iterative approach, and encourages rapid and flexible response to change •Dedicated Reading Room/client team, co-located throughout the project duration • constant decision-making • ability to affect every component as it is created
  6. 6. PHASE 1 Brainstorming Visual Design Information Architecture & UX Bug fixing Consistent iteration Implementation PHASE 2 PHASE 3 Back-end Development Deploy to live PHASE 4 Reading Room ACT project process
  7. 7. ACT inAction Solutions Exchange Forum
  8. 8. Cabinet Office – Solutions Exchange Forum Key objective was to create an online forum tool to allow: • SMEs to engage with the government, in order to help SMEs connect with government and find out about potential ways to sell to the public sector or to pitch innovative business ideas. • The government to engage the market informally before any formal procurement processes have started. It will give suppliers (particularly SMEs) a quick, free of charge way to pitch innovative ideas to save money and improve public services. Requirements gathering meeting: 6th June Deadline for site completion: 27th June ‘by 27 June the best we could hope for would be a demonstration model’ (Cabinet Office)
  9. 9. Agile Creative Technology Methodology 5 Day Delivery Proposal To deliver 5 days of consultancy and delivery work by Reading Room in order to deliver a rapid prototype build. Project Scope: A dedicated team for 5 days of cooperative work with the Cabinet Office, with the aim of creating a ‘Solutions Exchange’ prototype tool. • Agency/Client Team throughout • Agile Methodology Employed
  10. 10. How did it work? Phase 2 (Mon from 1030hrs - Thurs) Truly iterative process of Dev creating pages while UX and Designer created the user journeys and design Constant communication between all team members enabled continuous iterations throughout 1 -2 catch up session per day (no more than a couple of mins) Phase 3 (Friday) Bug fixing and making it IE7 compatible Phase 1 (First 90 mins) Brainstorm session to establish the pages required for the forum M/S/C/W
  11. 11. Pros and Cons Benefits: •Rapid delivery •Builds client relationship •It’s good fun Drawbacks: •Can only be used with small team of decision- makers •Must have confidence in un-structured process •Don’t know the end result until you get there
  12. 12. How will ACT be used in the future? •Great way of delivering small projects rapidly In the future... •Way in which the Digital Agencies and clients interact will change •Increased internal digital capability •Strategic partnership • Internal re-organisation • Future digital potential • (Digital) strategy •ACT to deliver small technically complicated projects
  13. 13. Questions? John Lukey Reading Room