Students are the Story: Using Personalization to Create Shareable Content
by readMedia on Jun 09, 2011
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Amy Mengel's Presentation at 2011 SUNYCUAD Annual Conference. ...
Amy Mengel's Presentation at 2011 SUNYCUAD Annual Conference.
How can you use personalization to create relevant, interesting content about your organization and students, so that they'll want to share it on Facebook and more?
This presentation discusses personalization of news stories as a communications and marketing strategy and talks about how hyperlocal media and social media are important channels for connecting with students.
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