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Success Kit Part I: Quick start guide

Success Kit Part I: Quick start guide






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    Success Kit Part I: Quick start guide Success Kit Part I: Quick start guide Presentation Transcript

    • “We are totally obsessed with this software.” – Morgan Somerville, Stevenson University
    • Welcome to Merit We want you to be successful. This guide will show you how to get immediate results with Merit. We provide lots of examples for getting the most out of Merit, tips from peers, how-to guides, and more, but the most important thing to know is this: Just do the basics and you will win! You can contact us anytime: 800.552.2194 customerservice@readmedia.com @readmedia Danielle Valenti Senior strategist danielle@readmedia.com Jenn Connally Customer marketing leader jenn@readmedia.com
    • What are the basics? Enrollment Recognize incoming freshmen and transfer students with an enrollment achievement. It’s also a great way to reach their younger peers who are beginning the school search process. End-of-term Dean’s Lists Turn a low performing Dean’s List story into a highly engaging, personalized story of success. This achievement is a broad-based measure of attainment and a core element of your Merit page. Graduation This classic outcome-oriented achievement is a milestone in social and local media, generating discussion among new students and alumni. Grant just four achievements a year and you will generate more valuable and measurable attention for your institution than anything else you'll do this year.
    • Quick start guide In this section Welcome to Merit: four steps to get started Badges Create a Merit Page for every student* Granting your first achievement • What type of achievement is it? • Who is receiving it? - Get a list of students • Where else do you want to send it? Click “Start” Press release types FAQs *optional
    • Welcome to Merit We’ve made it really easy to get started: We offer free training whenever you or your team needs it; contact us to set something up: help@meritpages.com. 2 3 Click “Start” on the dashboard 1 Log in to your Merit account Locate the email with your username and password and go to: app.meritpages.com to sign-in. Complete the five-step set up* Create your badges, configure your settings, and set up your Merit page. Incorporate your message, tone, and brand standards. Create a Merit page for all students Optional: Introduce your students to Merit and create a Merit page for every student at the same. See “Best Practices” to learn more. We bet you can handle it from here, but the next few pages will show you exactly how to grant your first achievement! 4 * Five-step set up
    • Badges You’ll need badges to grant your first achievement. Merit makes it easy to get badges quickly! Even if you chose to create your own badges, we start your school out with a standard badge set that reflects your institution’s primary and secondary colors. Reference your school’s style guide and when you log in to Merit for the first time, you will be prompted to enter your hex codes into the fields displayed. When your initial badge set is ready, we’ll send you an email. Want to create your own branded badges? Use our badge style guide: http://bit.ly/rmStyle.
    • Badges Why badges? Reason 1: You can’t grant your first achievement without badges. Reason 2: The “badges” that Merit associates with the achievements you grant are important because they carry your brand into social networks and identify students’ accomplishments on meritpages.com. Think of them like your branded apparel, bumper stickers, official documents and other university- approved items. Badges distinguish your achievements and create brand affiliation with everyone who sees them.
    • All students get a page Students don’t need to wait for you to grant them an achievement to get a Merit page. In three easy steps, you can quickly import your entire student body into Merit and email your students a welcome letter with a link to their Merit page. Institutions that created a Merit page and send a welcome email before granting their first achievement generate higher engagement and social sharing rates. From the Students page in Merit click on “Import Students,” and upload your spreadsheet.1 Use or customize the sample “welcome email” and click Import Students, and you’re done. Map five fields of student information: first name, last name, hometown, zip, and email, using the simple drop down menu. 2 3
    • Your first achievement Achievements have three elements: 1 What type of achievement is it? Who is receiving it? Where else do you want to send it? 2 3
    • Your first achievement What type of achievement is it? Describe the achievement • Select a badge • Give your achievement a headline • Write a short summary • Select a time frame 1 Where does this info appear? If you chose to distribute your achievement to hometown newspapers, the achievement title will serve as the headline and the summary will be the lede in the press release version. The achievement title and summary will also appear on your institutional Merit pages.
    • Your first achievement Tell Merit who you’re recognizing. You can add students on the fly by clicking a button and adding basic information about them. Better yet, if you’ve ever granted an achievement to a student, you can start typing the student’s name into the achievement granting workflow and Merit will populate the rest of the fields for you! That means you don't have to get every piece of info about students once they're in Merit. 2 Who is receiving it? Best Practice Tip: Include a column in your spreadsheet for parent emails. By doing this, parents will get an email notification every time you grant their child an achievement. Parents also have the ability to “Follow” their child on Merit. Learn more about Followers in the next section, “Internal Buy-In.”
    • Get a list of students What if I need a larger list of students? For big achievements, like the Dean’s List, you can request a list of students in a spreadsheet using an email like this. Your registrar will provide it. They may want to know about FERPA. Merit is 100% compliant with the strictest standards of privacy. Be sure to ask for the students’ first name, last name, email address, hometown, and zip code. This information helps Merit create a unique identity for each student. Best Practice Tip: Don’t forget to ask for parent emails.
    • Your first achievement All of your achievements are automatically posted online on meritpages.com. But, you have a chance to broadcast your achievements to a wider audience than your students and their followers. Distribution channels include: Send to newspapers • Hometown newspapers nationwide Post to institutional social media channels • Facebook • Twitter 3 Where else do you want to send it? Best Practice Tip: Take advantage of multi-channel publishing by connecting Merit to your Facebook and Twitter accounts: Go to Settings > Branding > Social Media Connect.
    • Press release types When you choose to include local media as part of your distribution, Merit writes two types of press releases for you. Type one: A press release that includes a list of students from the same newspapers, coverage area. Rather than send several, identical press releases, Merit combines them into one release with a bullet-point list of students. Type two: A press release for a single student. If there is only one student in a newspaper’s coverage area. *You always have the option to edit the press releases Merit generates for you. * You always have the option to edit the press releases Merit generates for you. Type One Type Two