How did you improve theconversion of a Web-site?
CONSUMERWEBNew e-mail and Weblanding-page designs toup-sell existing users
CONSUMERWEBNew e-mail and Weblanding-page designs.Shorter e-mail designperformed better: 5.3%vs. 4.6%
CONSUMERWEBCombination of newe-mail and Web landing-page designsIncreased number ofnew sign-ups by 180%
CONSUMERWEBBased on success ofup-sell campaign, similare-mail designs were sentto inactive usersClick-Through-Rateimproved...
CONSUMERWEBBased on success ofup-sell campaign, similare-mail designs were sentto inactive usersClick-Through-Rateimproved...
CLOUDSOFTWARENew online display ads,adjusted Google PPCstructure and new Webdestination pagesimprove number ofsign-ups for...
Re-designed creativeand Web destinationpages improve yield by20% up to 400%CLOUDSOFTWARE
How was he involved in drivingtraffic to the Web-site?
Redesigned Web-sitewith new narrativesattract new leads.60% of all new salescontacts were acquiredthrough Web-site.ENTERPR...
ENTERPRISESOFTWARENew Web content incollaboration withMarketing team resultsin 66% increase in Webtraffic in the first 3-m...
ENTERPRISESOFTWAREeMail for events andwhite-paper offers:New on-line leads upby 50% in the first4-monthseMail invitations ...
ENTERPRISESOFTWAREeMail and Adwordscampaigns linkedto specific Webdestination pages:Number of Salescontacts doubledwithin ...
Adjustments to PPCadvertising and newlanding-page designs.Click-Through-Rateup 74%.(before: 0.39% after:0.68% non-weighted...
Adjustments to PPCadvertising and newlanding-page designs.Cost-per-Click reducedad costs by 50%(before: $1.16-2.34after: $...
Increased traffic intoclinics by 30%Store revenues up 21%HEALTHCAREPROVIDER
What worked? And, what didn’t?
LINUXSOFTWAREWorked:New e-mail creativeand Web landing-pagesillustrate value of thisLinux tool.
LINUXSOFTWARENew e-mail creative andWeb-pages resulted inlowered Cost-per-Conversion rate by 24%
LINUXSOFTWARESimple, clear benefitto user made this e-mail 7-times moreeffective.
LINUXSOFTWARENew e-mail andnarrative improvedconversions on this Weblanding-page by 3x.
Didn’t Work:Too much content, not enough meaning.Worked:Clear offer with uncluttered presentation of“what you get”Analyst ...
Didn’t Work:Visual HTML email versions under-performed.SOCIALWEBWorked:Users of this social network preferred thesimpler, ...
Designed for Conversion
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Designed for Conversion

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Designed for Conversion

  1. 1. How did you improve theconversion of a Web-site?
  2. 2. CONSUMERWEBNew e-mail and Weblanding-page designs toup-sell existing users
  3. 3. CONSUMERWEBNew e-mail and Weblanding-page designs.Shorter e-mail designperformed better: 5.3%vs. 4.6%
  4. 4. CONSUMERWEBCombination of newe-mail and Web landing-page designsIncreased number ofnew sign-ups by 180%
  5. 5. CONSUMERWEBBased on success ofup-sell campaign, similare-mail designs were sentto inactive usersClick-Through-Rateimproved by 12% overprevious versions.
  6. 6. CONSUMERWEBBased on success ofup-sell campaign, similare-mail designs were sentto inactive usersClick-Through-Rateimproved by 18% overprevious versions.
  7. 7. CLOUDSOFTWARENew online display ads,adjusted Google PPCstructure and new Webdestination pagesimprove number ofsign-ups for white-paperoffer.
  8. 8. Re-designed creativeand Web destinationpages improve yield by20% up to 400%CLOUDSOFTWARE
  9. 9. How was he involved in drivingtraffic to the Web-site?
  10. 10. Redesigned Web-sitewith new narrativesattract new leads.60% of all new salescontacts were acquiredthrough Web-site.ENTERPRISESOFTWARE
  11. 11. ENTERPRISESOFTWARENew Web content incollaboration withMarketing team resultsin 66% increase in Webtraffic in the first 3-months.
  12. 12. ENTERPRISESOFTWAREeMail for events andwhite-paper offers:New on-line leads upby 50% in the first4-monthseMail invitations toevents with recognizedanalysts out-performwhite-paper offers byup to 2x.
  13. 13. ENTERPRISESOFTWAREeMail and Adwordscampaigns linkedto specific Webdestination pages:Number of Salescontacts doubledwithin 6-months.
  14. 14. Adjustments to PPCadvertising and newlanding-page designs.Click-Through-Rateup 74%.(before: 0.39% after:0.68% non-weightedaverage of all ad-words)HEALTHCAREPROVIDER
  15. 15. Adjustments to PPCadvertising and newlanding-page designs.Cost-per-Click reducedad costs by 50%(before: $1.16-2.34after: $0.60-1.30)HEALTHCAREPROVIDER
  16. 16. Increased traffic intoclinics by 30%Store revenues up 21%HEALTHCAREPROVIDER
  17. 17. What worked? And, what didn’t?
  18. 18. LINUXSOFTWAREWorked:New e-mail creativeand Web landing-pagesillustrate value of thisLinux tool.
  19. 19. LINUXSOFTWARENew e-mail creative andWeb-pages resulted inlowered Cost-per-Conversion rate by 24%
  20. 20. LINUXSOFTWARESimple, clear benefitto user made this e-mail 7-times moreeffective.
  21. 21. LINUXSOFTWARENew e-mail andnarrative improvedconversions on this Weblanding-page by 3x.
  22. 22. Didn’t Work:Too much content, not enough meaning.Worked:Clear offer with uncluttered presentation of“what you get”Analyst endorsement confirms recipientschoice to try it out.
  23. 23. Didn’t Work:Visual HTML email versions under-performed.SOCIALWEBWorked:Users of this social network preferred thesimpler, all text version by more than 2 to 1.

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