V21 Conference - April 2011

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Presentation by Tim O\'Neill at AIMIA V21 Conference (April 2011) on the topic of online retail inspirations

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V21 Conference - April 2011

  1. 1. Inspiring trends in online retailTim O’Neill, Joint MD, Reactive@timwoneilltim.oneill@reactive.com
  2. 2. Mobile Social Digital experiences
  3. 3. Mobile Social Digital experiences
  4. 4. MOBILE COMMERCE IN AUSTRALIAWhere are we now?• Internet enabled phones now account for 65% of the total handset market in Australia• $155 million mCommerce revenue (2010) – Amazon mCommerce revenue > $1 bn – eBay > $2 bn• Global mCommerce revenue expected to 4x in next four years
  5. 5. MOBILE COMMERCE IN AUSTRALIA Where are we now?Retailer eCommerce Mobile site iPhone App mCommerceCatch of the Day ✔ ✔DealsDirect ✔ ✔ ✔Big W ✔Dick Smith ✔JB Hi-Fi ✔ ✔BrandsExclusive ✔ ✔ ✔OzSale ✔EB Games Australia ✔Crazy Sales ✔Harvey Norman Big Buys ✔Myer MyFind ✔Top 10 Australian Online Retailers: SmartCompany
  6. 6. MOBILE COMMERCEInspiration (AU)
  7. 7. MOBILE COMMERCEInspiration (US & UK)
  8. 8. MOBILE COMMERCEInspiration (US & UK)
  9. 9. MOBILE COMMERCE IN AUSTRALIAWhere will growth come from?• Growth in handset adoption & usage• Improved network speeds• New Mobile Payments handling – Now: PayPal Mobile Express Checkout – Soon: Amazon, Visa, Facebook, Google, Apple?• Competitive pressure
  10. 10. MOBILE RETAILPrice comparison
  11. 11. MOBILE RETAILLocation based (Check-ins, rewards & deals)
  12. 12. Mobile Social Digital experiences
  13. 13. SOCIAL MEDIA & RETAILDefining the strategy• What is natural behaviour for your customers?• What role can your brand have in a community? – Hint: it doesn’t have to be your products!• If you’re building a community – where does it belong?• What is the long-term vision?
  14. 14. Mobile Social Digital experiences
  15. 15. DIGITAL EXPERIENCESInspiring new hardware = new experiences• Natural user interfaces; – Xbox Kinect (and Kinect Hacks) – Microsoft Surface• Affordable multi-touch; – Interactive retail windows – iPad & other tablets
  16. 16. Google: “Retail technology, that personal touch”
  17. 17. Google: “Augmented Reality: Cisco’s future of shopping”
  18. 18. Google: “Interactive Window Concept from Hyper Island students”
  19. 19. Mobile Social DigitalFuture experiencesinspiration!
  20. 20. Thank youTim O’Neill, Joint MD, Reactive@timwoneilltim.oneill@reactive.com

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