How social media and a creative career work together

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Presentation held at the AGDA Graduates Dinner in Sydney. Content, links and advice for designers, advertising creatives and strategists wishing to give their creative career a strategic boost by learning from and publishing in social media.

Published in: Design, Business, Technology

How social media and a creative career work together

  1. 1. AGDA NSW GRADUATES DINNER / 22.7.2013 SOCIAL WORK how social media and a creative career work together
  2. 2. TIM BUESING reactive.com // adverblog.com // ausinfront.com AGDA NSW GRADUATES DINNER / 22.7.2013
  3. 3. THIS IS (SOME OF) US AT REACTIVE
  4. 4. BUSTING DOWN DOORS FOR DIGITAL SINCE 1997
  5. 5. GLOBAL BRANDS. NEED GLOBAL PRESENCE.
  6. 6. @tbuesing / linkedin.com/in/tbuesing TOPICS Social Media as part of work The difference between yourself and your company Your positioning, messages and goals Your ‘interesting’ website Social media formats Your social action plan
  7. 7. @tbuesing / linkedin.com/in/tbuesing
  8. 8. Your personal brand: • authentic, credible, idiosyncratic, personal Your company brand: • professional, consistent, valuable, responsible, networked COMPANY SOCIAL YOU SOCIAL @tbuesing / linkedin.com/in/tbuesing
  9. 9. @tbuesing / linkedin.com/in/tbuesing The web doesn’t forget
  10. 10. Positioning & Messaging knowing your audience and your goals @tbuesing / linkedin.com/in/tbuesing
  11. 11. Website & Content the interesting things you are hopefully saying @tbuesing / linkedin.com/in/tbuesing
  12. 12. @tbuesing // timb@reactive.com
  13. 13. http://www.bigspaceship.com/category/our-thinking
  14. 14. http://rga.com
  15. 15. http://www.pokelondon.com/
  16. 16. Your Social Formats All you can eat? Better all you can manage. @tbuesing / linkedin.com/in/tbuesing
  17. 17. Publishing & Following You will learn from both @tbuesing / linkedin.com/in/tbuesing
  18. 18. @tbuesing / linkedin.com/in/tbuesing Put yourself out there. And best where there is some heavy competition. It will make you sharpen your portfolio.
  19. 19. @tbuesing / linkedin.com/in/tbuesing No excuse not to be here. And make sure your details are up to date. Chances are you can follow and discover some pretty interesting content and a few good places to work for. Plus, no baby photos (yet).
  20. 20. @tbuesing / linkedin.com/in/tbuesing After a while into your career you might want to start writing about things you notice in your work. Or in others. Reviewing both improves your thinking.
  21. 21. @tbuesing / linkedin.com/in/tbuesing Fine if tweeting isn’t your thing. But you can also take it easy and casually follow. Discover great stuff where it happens first. Or get to know someone you’d like to interview/meet/work with some day.
  22. 22. @tbuesing / linkedin.com/in/tbuesing It’s getting harder and harder to reach people without investing not just time but also money. Be conscious of potentially spreading yourself too thin by running a page. And maybe it’s just too much of cafe latte and baby pics.
  23. 23. @tbuesing / linkedin.com/in/tbuesing An artistic and creative community as well as a place to watch great videos. Landing a “staff pick” is an award in itself - this place knows what’s good. And no trolling or brainfarts..
  24. 24. @tbuesing / linkedin.com/in/tbuesing If brand/design/creative strategy is your long term aim, this is where to find some treasures. Look smart at your next conference - after all, genius steals.
  25. 25. @tbuesing / linkedin.com/in/tbuesing Some really have the gift of photographing the mundane in unusual ways. But it’s become much more ‘life streaming’ and tiring to watch (said babies and cafe lattes both rear their heads).
  26. 26. @tbuesing / linkedin.com/in/tbuesing Maybe not the best way to build a following for your work, but good if you really want to keep track of all the stimulating visuals you come across (and if tumblr streams are too messy for you).
  27. 27. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
  28. 28. Your Action Points What would you add or change right now? @tbuesing / linkedin.com/in/tbuesing
  29. 29. SUMMARY Social Media as part of work The difference between yourself and your company Your positioning, messages and goals Your ‘interesting’ website Social media formats What would you change or add in social? @tbuesing / linkedin.com/in/tbuesing

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