Social Media for graphic designers and small studios

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Documentation of an AGDA Professional Practice Workshop: Building Your Digital Presence - and taking social media to a different level.

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Social Media for graphic designers and small studios

  1. 1. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOPTim BuesingTimB @ Reactive.com / Adverblog.com / AusInFront.comJon ChristensenJon @ MentallyFriendly.com / TractorDesignSchool.com
  2. 2. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOPAgendaThe social difference between yourself and your companyYour positioning, messages and goalsYour hopefully ‘interesting’ websiteSocial media formats and examplesManaging, reporting and insightsRefining your messages and goals
  3. 3. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
  4. 4. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
  5. 5. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP• Intranet delivers value:• internally: idea generation, training, efficiencies, productivity, content production• externally: thought leadership, product innovation, publishing• social media content and properties deliver value:• internally: recruitment/retainment/cohesion of own employees• externally: awareness, consideration, contact frequency and loyalty among clientsWEBSITE INTRANETSOCIAL
  6. 6. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP• Social Media for you (your personal brand):• authentic, credible, idiosyncratic, personal• Social Media for your company (your real brand):• professional, consistent tone, valuable, responsible, networkedAGENCYSOCIALYOUSOCIAL
  7. 7. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOPPositioning & Messaging• What do you stand for in the creative market? And what is your message? Who do you want totalk to and why? What would they find interesting about your activity?• the answers will give you clarity over what to write, share, post, follow, curate• It will also help you decide what NOT to cover (nobody has time for everything).• it will also make the value clear to your potential followers and audience.• and it will help you make tactical decisions, which format(s) will be right for your content
  8. 8. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOPGoals & KPIs• Thousands of followers might be nice but what if your real audience (e.g. local art directorsand art buyers in ad agencies) consist of only 200 people? Wouldn’t speaking to 50 ofthem be a success for you?• Setting yourself goals and KPIs will help avoid frustration. Set yourself an easy target first(e.g. get X shares on my Y posts in Z weeks) and take it upwards from there.• Having those KPIs will also help you evaluate what you are doing after a certain period.If one channel isn’t working, maybe it’s time to change tact, content, tone, frequency?
  9. 9. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOPWebsite & Content• How interestig is your site now and why? How could it be even more interesting, fresh, alive?• Is the work up to date? Do you give insights into your practice, look behind the scenes, showrough ideas?• Do you exhibit your network, reach out, say thanks?• Can you swap content and links, thereby expanding your reach?
  10. 10. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOPYour Action PointsWhat would you add or change tomorrow?• Make a plan. What sort of content can you produce or search/curate about right now?
  11. 11. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOPYour Social FormatsAll you can eat? All you can manage? What fits?• Often people are overwhelmed with the choices.• Most of the social media sites are “free” (You are paying with the data that these companiesmake money out of). Or they have low priced premium accounts.• But choosing e.g. Vine because it is the latest online craze is not the answer. Does theservice strategically fit into what you want to say? Are the right people using it? Can youproduce something interesting on it?
  12. 12. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
  13. 13. http://www.facebook.com/adverblogText
  14. 14. http://www.facebook.com/adverblog
  15. 15. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
  16. 16. http://www.twitter.com/ausinfront
  17. 17. https://twitter.com/resn_has_no_i
  18. 18. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
  19. 19. http://www.linkedin.com/company/225538?trk=tyah
  20. 20. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
  21. 21. https://vimeo.com/user3722873
  22. 22. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
  23. 23. http://www.slideshare.net/reactivemedia/perspectives-2012-12612820
  24. 24. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
  25. 25. www.thedigitalage.com
  26. 26. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
  27. 27. http://instagram.com/WiedenKennedy
  28. 28. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
  29. 29. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
  30. 30. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOPSocial Media PlanWhat to do when?• Have a roadmap so you don’t lose steam along the way. Share the load internally• And mix it up where appropriate.
  31. 31. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
  32. 32. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOPAggregationHow do you bring it all together?
  33. 33. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP• A professional example from XXXX : https://vimeo.com/15208835
  34. 34. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOPReporting & InsightsHow do you get better and tweak your social?
  35. 35. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
  36. 36. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
  37. 37. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
  38. 38. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOPRecap onThe social difference between yourself and your companyYour positioning, messages and goalsYour hopefully ‘interesting’ websiteSocial media formats and examplesManaging, reporting and insightsRefining your messages and goals
  39. 39. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOPTim BuesingTimB @ Reactive.com / Adverblog.com / AusInFront.comJon ChristensenJon @ MentallyFriendly.com / TractorDesignSchool.com

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