Ted Talk - Social Mobile Local Real-time Convergence

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People 3.0: Leadership Beyond Barriers Wandia Chiuri, talk 2: "140 Characters" …

People 3.0: Leadership Beyond Barriers Wandia Chiuri, talk 2: "140 Characters"

In this talk about the convergence of social mobile local and real-time, Wandia discusses the Internet’s impact on offline consumer behavior

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  • 1. 140 CHARACTERS Internet’s impact on offline consumer behavior TEDxChumash
  • 2. Social Mobile Local Real-Time Convergence TEDxChumash
  • 3. We know somethings happeningand were beginning to sense what it is... www.wandia.info Phone: +1(805) 295 0112 | e-mail: wandia@wandia.info TEDxChumash
  • 4. Were speeding up-- our technology is speeding up...lifestyle, work, arts, entertainment, the pace of invention and change -- its all speeding up. - James Gleick, Faster www.wandia.info Phone: +1(805) 295 0112 | e-mail: wandia@wandia.info TEDxChumash
  • 5. The way we consume the webwill look very different from today in a few years www.wandia.info Phone: +1(805) 295 0112 | e-mail: wandia@wandia.info TEDxChumash
  • 6. How many smart Questionphones inthis room? TEDxChumash
  • 7. Or should I ask . . .Who doesn’t have a smartphone? www.wandia.info Phone: +1(805) 295 0112 | e-mail: wandia@wandia.info TEDxChumash
  • 8. We areat the beginning of the beginning ● Exciting pocket computers and tablets ● Ubiquitous connectivity ● Culture of participation/sharing: tweets, tips, status updates, likes etc ● Geotagged data, matched with places ● The Cloud: my content on any device ● Cool stuff like augmented reality www.wandia.info Phone: +1(805) 295 0112 | e-mail: wandia@wandia.info TEDxChumash
  • 9. Now we:● take the Internet with us● use these devices to help make decisions● are influenced by recommendations and opinions of friends to find deals, discounts, incentives...All that can now be accessed or pushedin near real-time to our handsets inspecific contexts. www.wandia.info Phone: +1(805) 295 0112 | e-mail: wandia@wandia.info TEDxChumash
  • 10. Convergence of : al e! S Local Real-time Social MobileBrand Evangelists, Sentiment, Social Reviews, Geotagged Tweets on Maps www.wandia.info Phone: +1(805) 295 0112 | e-mail: wandia@wandia.info TEDxChumash
  • 11. Local? Who Cares... TEDxChumash
  • 12. If search were a marathon, local is the ‘last mile, mobile the last ‘yard line’ www.domain.comYOUR LOGO Phone: +1(123) 456 78 90 | e-mail: mail@domain.com
  • 13. 96% of all transactions happen offline* Local is about driving to Point of Sale *US Census Bureau, Q4 2009 www.wandia.info Phone: +1(805) 295 0112 | e-mail: wandia@wandia.info TEDxChumash
  • 14. what’s with the social Web? Offline transactions increasingly Web-influenced TEDxChumash
  • 15. 80% to 90% consumers do online research before buying ** **Compete, Yahoo!, BIGResearch, BIA, other studies (2007-2010) www.wandia.info Phone: +1(805) 295 0112 | e-mail: wandia@wandia.info TEDxChumash
  • 16. Most of What We DoOnline is about Offline Maps & Art Directions Travel Restaurants a le! Real Estate S Retail/Products Professional & Entertainment Home Services www.wandia.info Phone: +1(805) 295 0112 | e-mail: wandia@wandia.info TEDxChumash
  • 17. Mobile SocialReal-time ! Local Convergence www.wandia.info Phone: +1(805) 295 0112 | e-mail: wandia@wandia.info TEDxChumash
  • 18. Mobile Mobile enables immediate response/action from buyers. User base is already large and Mobile buyers on the go are “actively” looking. Leads can potentially be better. Mobile not a “stand alone channel,” use in tandem with online + print – extends reach of other media; think about integration. www.wandia.infoPhone: +1(805) 295 0112 | e-mail: wandia@wandia.info TEDxChumash
  • 19. Social Facebook Targeting: Facebook allows multiple layers of targeting based on user registration, location and profile data. Facilitates recommendations by friends. www.reactionpower.comPhone: +1(805) 295 0112 | e-mail: info@reactionpower.com
  • 20. Real-time Tweets Twitter has over 300,000 new users sign up per day. Receives 180 million unique visitors per month and 37% of active Twitter users use their phone to tweet. Real time response. Real time results. www.reactionpower.comPhone: +1(805) 295 0112 | e-mail: info@reactionpower.com
  • 21. Local Storefronts & Smartphones Mobilizing Retail Businesses are embracing mobile marketing to nurture customers, convert prospects, and boost sales. By going mobile, retail companies can reach their customers at the precise time they are likely to buy through websites optimized for smartphones, mobile barcode scanning, coupons sent via text, Wi-Fi & geo-fenced stores etc www.reactionpower.comPhone: +1(805) 295 0112 | e-mail: info@reactionpower.com
  • 22. The Question It’s not why? Its when... www.wandia.info Phone: +1(805) 295 0112 | e-mail: wandia@wandia.info TEDxChumash
  • 23. THANK YOU! TEDxChumash