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How Pinterest works and 7 reasons you should be using it
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How Pinterest works and 7 reasons you should be using it

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Pinterest presentation for business entrepreneurs …

Pinterest presentation for business entrepreneurs

Pinterest isn't just another social media network.
Pinterest now drives more traffic than Google+, YouTube and LinkedIn combined, according to a Shareaholic study. An increasing number of companies are leveraging the platform to reach a new audience, increase visits to their websites, and generate leads or retail sales. And guess what? It's working.

Learn how to increase traffic, leads and sales by reaching more than 11 million people on Pinterest.

Learn:
- What is Pinterest
- Why to use Pinterest for Business
- How to create a Pinterest account and grow followers
- How businesses, consultants and professionals use Pinterest for lead generation (rea real-life examples)
- How to protect yourself from Pinterest scams

Published in: Business

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Transcript

  • 1. How Pinterest Works & 7 Reasons Why You Should Be Using It
  • 2. • What is Pinterest• Why use Pinterest for business• Howto create a Pinterest account and grow followers - 3 powerful tips to use Pinterest to drive traffic to your website• How businesses, consultants and professionals use Pinterest for lead generation (real-life examples)• How to protect yourself from Pinterest scams
  • 3. Pinterest is a social networkwhere users create virtualbulletin boards to visuallyshare, curate and discoverinterests. Topics ranging fromfood, fashion, film, music, togreat books read.*Pinning is the act of visually sharing content. A picture is worth a thousand words
  • 4. Pinterest now drives more traffic than Google+, YouTube andLinkedIn combined, according to a Shareaholic study.An increasing number of companies are leveraging theplatform to reach a new audience, increase visits to theirwebsites, and generate leads or retail sales.
  • 5. • Pinterest outperforms Facebook referrals• Pinterest converts more browsers into buyers• Pinterest easily taps into niches• Pinterest drives tons of traffic•  Repinning is the new retweet• User engagement is addictively high• Discover what your audience loves
  • 6. “ Any business that relies on driving a high-volume of website ” traffic to increase sales, should consider joining Pinterest.In october, the website of Time Inc.’s real Simple magazine gotmore traffic from Pinterest than Facebook. (source)Eye glass retailer warbly parker reports 11% of their socialtraffic coming from pinterest compared to 18% from Twitter.(source)After blogger Kate Bryan started pinning her work, she hashad more than 10 million page views and has attracted16,000 blog subscribers. “My top 10 traffic referring urls areall Pinterest,” says Kate. (source)
  • 7. How to create account& build your followingPinterest still operates under an invitation-onlybut you can get one in 3 easy steps:1. Visit www.pinterest.com, click “request an Invite”2. Enter your email address to get on “waiting list”3. A day or so later you will get email notifying you that you have access to create your account.TIP: You can ask a friend who already has a pinterest account to invite you.(Much faster way to gain access than waiting for Pinterest to grant you access).
  • 8. 3 Types of Content for Pinboards Photos: Photos of your product or lifestyle you are trying to promote. (keep it original and link back to your website) Videos: You can embed videos as pins Text: Graphical quotes posted as images are a popular form of expression on Pinterest (People can repin, like, comment)
  • 9. TIPS FOR CONTENT• Use #Hashtags before words that are relevant to your brand. This lets customers track your brand in search result• Adding a price to a product pin will tag it in the “gift” section of Pinterest• Post your pins to your Facebook, Twitter, or G+ to cross pollinate and grow your following.• Repin5 items per day, comment 3 times per day on other’s content to gain average of 20 followers/month
  • 10. How do companies use Pinterest?Not ideal for broadcasting promotional messages.Most effective when you:Promote a lifestyle• Strengthen the idea that your brand reflects a certain lifestyleUse it as a focus group• No cost - ideal to introduce a new product and discover what your audience lovesEngage to drive sales• Showcase your products within different themed boards• Encourage people to repin their favorites• Run contests (beware of Pinterest TOS)
  • 11. Personal Brand Share fascinating photos and insight about your work or passion pointsCorporate BrandLogo, companyelevator pitch andrelevant contactinformation orcall to action
  • 12. Southwest Airlines Shares fascinating photos and insight about flyingWholefoodsPromotes alifestyle
  • 13. Pinterest Converts Browsers Into BuyersShow Prices on Your Products When...It’s affordable...• Less than $100It’s easy to buy online• E-cart is set upIt’s unique to your brand• Low competition
  • 14. Nordstrom on PinterestSelling without showing pricesNote embedded bit.ly link Threadless price ribbon "UCLA: We Are The Mighty Bruins" by Michael Mohlman - $20 - new on Jan. 12
  • 15. Anatomy of a great caption on PinterestThe perfect caption should include:•Brief catchy description•Price (if it meets hurdles)•Engagement - use questions, encouraging comments•Link embedded in picture and at the end of the caption
  • 16. Perfect Description on PinterestUse a light, bright sound biteExample:We’re obsessing over these $50 Steve Madden heels.Which do you like better, the blue or yellow?(Link with Google Analytics)People will pin your products even if they can’t afford them.Business tip: Their friends might be able to afford yourproducts so get them pinned. (Unlocking their friends)Use Keywords - Tag
  • 17. How to protect yourself fromPinterest ScamsFree offerthat sounds too good to be trueRepin to claimspread the word on false informationDonateoffer is unverified or looks illegitimate
  • 18. Examples of Scams Free offer: LIKELY A SCAM - Starbucks joined Pinterest and is giving away 500 FREE Giftcards to celebrate! Repin to claim : To access the great deal, you have to re-pin the image, which spreads the false offers reach. Donate:Free pair of Toms limited offer.Fill out survey or questionnaire
  • 19. Questions?info@reactionpower.com www.reactionpower.com