Reach Media Group is a digital media company thatowns, operates and powers Out-Of-Home TV networks .Advertisers partner with us to engage Active Consumerswhen they are along the path to purchase.
All Media Evolves Over Time… …and TV is no exception • Digitization of content and distribution has changed consumer consumption and created new opportunities for advertisers.
It’s Become Harder to Reach In-Home TV Viewers The audience segments most coveted by mass advertisers are, ironically, the most adept at avoiding mass advertising of DVR owners skip commercials. 91% New research shows time-shifted viewership more rampant than previously thought. of Americans say the internet is 44% the #1 source of their news – this has nearly doubled from 2008, surpassing newspapers. 72% of TV watchers use another media while watching TVSources: Nielsen Media Research, 2009. New York Post, December 2009; New York Times, “Web Passes Papers as a News Source”, 2009;Experian® Simmons(SM), New Media Study, 2009 – most popular media cited: emailing, surfing the internet and talking on the phone.
But TV is Everywhere Now 155M Americans watched TV away-from-home in the last month 70M viewers watched RMG OOH TV last monthSource: Arbitron Digital Place-Based Video Study 2010
Consumers Have Embraced TV Anytime Anywhere 52% of American consumers recall seeing an OOH TV ad in the last week. 47% recall seeing a specific ad.Source: Arbitron Digital Place-Based Video Study 2010
This New Ad Intercept is a Must Buy Media It Works.. OOH TV affects purchase behavior. Nearly 1 in 5 consumers who have seen an OOH TV ad made an unplanned purchase. It builds Brands.. Lincoln Increased purchase consideration by 286% Yahoo! Achieved unaided recall rates twice that of TV Rogaine Drove a 71% change in brand perception Source: Arbitron Digital Place-Based Video Study 2010 & RMG 2010 Campaign Results
Arbitron Confirms That OOH TV Has Arrived…OOH TV is:Widely Distributed70% of US residents 12 and older have seen a digitalvideo display in a public place in the past month.52% recall seeing one in the past week.PopularDigital place-based video advertising in publicvenues reaches more American’s each month (70%)than online video including Facebook, Hulu andYouTube.EngagingViewers are engaged with the content. Nearly half(47%) of those who have seen digital place-basedvideo in the past month, recall seeing a specific ad.EffectiveAds have an effect on purchase behavior. Nearly 1in 5 (19%) of those who have seen an ad made anunplanned purchase.Source: Arbitron Digital Place-Based Video Study 2010
The perfect blend of content and contextDelivering large stableaudiences of activeconsumers, on theirtime, with the contentthey seek, when theyare on the path topurchase. On the Consumer’s Time Engaging Content Power of Place Active Consumers
Audience Mapping StrategyTarget Active Consumers while they Work, Play and Shop› Consumers outside of the home, engage in large amounts of media consumption every day. Understanding their media consumption patterns and placing your message in the right place, at the right time is important to achieve desired results.7:00 AM 8:00 AM 9:00 AM 10:00 AM 2:00 PM 4:00 PM
Success with OOH TV:• Use at Launch to quickly impact awareness measures• Drive Retail Success: Significantly lift purchase consideration and intent• Beyond the Screen Activation: Social media, mobile marketing, POS• Hyper-target the lightest TV viewers: Deliver the hard to reach audiences, for a fraction of the price of television.• Optimize TV Reach: As TV plans approach maximum reach, place-based media efficiently extends reach
Case Study: Lincoln In-flight Takeover 286% increase in purchase consideration.• Lincoln executed a two-month takeover of all of RMG’s inflight media assets – from roadblocks & boarding billboards, to long-form and on-demand content – the Lincoln brand was omnipresent• Custom research proved the campaign was highly effective. In addition to driving exceptional awareness, the campaign drove significant lift on all key metrics including brand favorability, brand associations & attributes, and purchase consideration
Case Study: Yahoo! Multi-Network Domination Unaided recall rates DOUBLE TV: 23% OOH TV vs. 10% for in-home TV • Yahoo! and Kinetic / DMG partnered with RMG to plan a high-impact multi-network DOOH program leading into July launch. • In a never been done before cross-network research study, RMG proved the efficacy of DOOH networks. With no other media running, Yahoo!’s campaign on RMG drove significant ad recall, brand affinity and attribution lift.
The RMG Difference Scale 200,000+ Screens Engagement 70 Million Monthly Active Consumers Delivered at Moments of Maximum Influence Reach National Coverage With focus on Top 20 DMAs Quality Impression Premium Content Premium VenuesSource: MediaMark Research Inc. (MRI) 2009 Doublebase. Base=A18+..RMG proprietary research.
Place-Based Networks Fitness In-Flight NYTimes.com Today Entertainment Network Entertainment Network Network 18M Viewers Per Month 10M Viewers Per Month 6M Viewers Per Month Caesars Point-of-Care mtvU Entertainment Taxi Network Network Network Media Network7M Viewers Per Month 9M Viewers Per Month 10M Viewers Per Month 10M Viewers Per Month
Active Consumer Networks Affluent Consumer Youth Health Conscious Network Network Network 27MM Viewers Per 10MM Viewers Per11MM Viewers Per Month Month Month Tech Enthusiast Lifestyle Upscale Business Network Network Traveler Network 8MM Viewers Per Month 15MM Viewers Per Month 14MM Viewers Per Month
Media Solutions Brand Awareness Mobile Builder Drive to Retail Engagement 65M Viewers Per Month 60M Viewers Per Month 14M Viewers Per Month Social Promotional & Media Industry Location Specific18M Viewers Per Month Solutions Events Cross Platform Solutions