Explain Stakeholder Relations and why EON is the country’s pioneer SR firm. Mention our key industries
General: Healthcare Stakeholder Groups – Doctors Regulators/ Policy Makers Corporate/ Industry Stakeholders Financial Community Civil Groups/ NGOs Caregivers/ Patients/ Famiiles Manufacturers Public Health Workers and Researchers News Beats: Science Press Health Press Regulatory Press Business/ Financial Press Features press News Features Opinion Special Interest
Scan regulations, competitors, news, perception, issues, etc.
What are their demographics or psychographics? MORE IMPORTANTLY, what life moment are they in? Newly married, career advancement? What are their buying behavior relevant to your brand? These information will help you understand how you should communicate to them – tonality of message, type of message, and communication channel to use.
Based on an understanding of the environment and audience, define how you want to be known, how you will stand out, what makes you different from the rest. Is it because of a benefit or a value added proposition or an experience that only your brand can provide?
What are your messages? What’s the complete information about your product or advocacy or brand? What are the risks? Response to issues? Be transparent and sincere in crafting your messages. People will know if you’re lying or spinning the truth.
Based on understanding of your audience, what are the best touchpoints to reach them, to make them pay attention?
Branding Rx Malyn Molina, AVP for Client Services Ateneo Medical School | 21 July 2010
<ul><li>We bridge our clients and their audiences by promoting word of mouth , engaging credible brand ambassadors and creating meaningful touch points with customers . </li></ul><ul><li>EON is the sole Philippine affiliate of Edelman, the world’s largest independent PR firm. </li></ul><ul><li>www.eon.com.ph </li></ul>We are in the Business of Building Solid Reputations and Trust-based Relationships