The curse of the Penguin

DON’T BLINK – THE CURSE OF THE PENGUINAndrew Bush, Social Media Analyst, Reach Further

Google’s Pet Penguin The Penguin Hates: • Unnatural Links • Dodgy Directories • Perfect Anchor Text

Panda -> Penguin -> Praying Mantis? • Don’t get obsessed with beating the latest algorithm change • Do get obsessed with being natural

Embrace Nature Do what companies do: • Do business • Do research • Do human stuff … and then let people know

But embracing nature can be difficult… EXACTLY!

How to create good content… Be smart can you answer a boring question with an interesting answer?

How to create good content… Be vigilant keep an eye out for opportunities and then react quickly

How to create good content… Be unusual combine two things you don’t usually see together

How to create good content… Do research root around for hidden gems

How to create good content… Go big big data, wide themes, massive claims

How to create good content… Go small pick something everyone else thinks is insignificant and make it significant

How to create good content… Exploit human weakness if all else fails, put a baby animal on it

Get in touch!www.reachfurther.com 0113 278 1800 andrew@reachfurther.com @amusedbush

by Reach Further on Jun 25, 2012