Pinning with Pinterest – a simple guide to the newest social networking phenomenon

Pinning with Pinterest – a simple guide to the newest social networking phenomenon ©Reach Further 2012 www.reachfurther.com

• What is Pinterest?• What are the concerns people have about it?• How could a business use it? ©Reach Further 2012 www.reachfurther.com

©Reach Further 2012www.reachfurther.com

My Pinterest profile Terminology: • Board • Pin • Repin • Like • Follower/following ©Reach Further 2012 www.reachfurther.com

One of my boards ©Reach Further 2012 www.reachfurther.com

One of my pins ©Reach Further 2012 www.reachfurther.com

• Pinterest is a way of collecting links on the internet and representing them in a visual format – imagine each pin as representing So what? a link to some interesting content• It integrates well with Twitter and Facebook – meaning you can easily share ‘pins’ with others ©Reach Further 2012 www.reachfurther.com

Use boards to:• Collate and curate interesting finds on the internet• Showcase your own work and/or products• Curate content for clients on your area of So what? expertise• Have something else to share to your social networks (eg. Facebook and Twitter) and further boost your online presence ©Reach Further 2012 www.reachfurther.com

99 problems… Pinterest has been attacked for its terms and conditions which make users liable for everything they share on Pinterest – and give permission to Pinterest to do what they will with anything you share on their platform This has led some to leave Pinterest in protest out of fear of being sued ©Reach Further 2012 www.reachfurther.com

99 problems… New terms and conditions came out this week which mitigate some but not all of people’s concerns Like a lot of these social media sites it’s just important that you read the terms and conditions and are comfortable with them before taking the plunge ©Reach Further 2012 www.reachfurther.com

• If you directly upload a pin,Tips for using Pinterest ensure you either created it yourself or you have explicit permission to upload it to Pinterest • If you repin another pin, consider whether there may be a breach of copyright – eg. a beautiful photo may be owned by someone but a silly social media meme has been designed to be shared and remixed • In short, think before you pin! ©Reach Further 2012 www.reachfurther.com

Nice example of a business using Pinterest. You can’t have an ‘official’ Pinterest business page yet but I expect they’re coming soon. ©Reach Further 2012 www.reachfurther.com

What can I do now?Add the ‘Pin this’ buttonto your website/blog asPinterest is proven todrive traffic to sites:http://pinterest.com/about/goodies/Create a personalaccount for curatingcontent and tofamiliarise yourself withthe platform beforeusing it for business ©Reach Further 2012 www.reachfurther.com

Create an account foryour business – and a What can I do now?series of boards on yourproducts – eg:http://pinterest.com/blackwellonline/Add a ‘follow us’ buttonto your website andemail signature:http://pinterest.com/about/goodies/Encourage customers topin images ofthemselves with yourproducts & follow your ©Reach Further 2012boards www.reachfurther.com

When you add a pin, remember: Put your key words in the name and description You have 500 characters for the description – use it! Add a link – ensure your image points to where you want it to Remember it’s a social network – comment and reply! ©Reach Further 2012 www.reachfurther.com

Get in touch!www.reachfurther.com 0113 278 1800 bryony@reachfurther.com @vahva http://pinterest.com/vahva/ ©Reach Further 2012012 2012 ©Reach Further www.reachfurther.com www.reachfurther.com

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Pinning with Pinterest – a simple guide to the newest social networking phenomenon

by Reach Further

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