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Don't Blink - what happened in the last 90 days of Social Media?
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Don't Blink - what happened in the last 90 days of Social Media?

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What did you miss in the last 90 days of social media?

What did you miss in the last 90 days of social media?

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  • Dell launched IdeaStorm in February 2007 with the fairly modest goal of   enabling "you, the customer, to tell Dell what new products or services you’d like to see Dell develop." This is the point when most wizened media observers roll their eyes. For the last several years we've grown accustomed to watching Fortune 500 companies pay lip service to social media without actually adhering to the principles that make the groundswell so powerful. To be honest, I thought IdeaStorm was just another example of this unfortunate, predictable trend. I couldn't have been more wrong. It wasn't long before Dell was dealing with more than it'd bargained for. Within ten days Linux fanboysswamped the site, demanding a Dell pre-loaded with the open source operating system. At first Dell stumbled, moving to censor the, er, robust conversation that ensued. But then Dell showed it was serious about creating a partnership with its customers, announcing it would bow to the crowd and release a PC pre-loaded with the Ubuntu version of Linux. Go crowd. Go Dell. Since then, Dell has quietly but persistently managed the site, taking pains to communicate with its community members and install changes to the site according to suggestions from users. Crowdsourcing generally requires a vibrant community, and such a resource can not be built overnight, and it can't be bought. It can, however, be built through a lot of painstaking effort and humility, which is just what Dell has displayed on IdeaStorm.The fruits of the IdeaStorm partnership culminated on August 12, when Dell rolled out nine new laptops, all of which incorporated design elements proposed, promoted and debated by the IdeaStorm community. Instead of using IdeaStorm to put lipstick on a pig, Dell patiently cultivated debate and then implemented the best (and most popular) ideas into real world products. In other words, they listened instead of talking, and then they acted.
  • Radio Leeds Story18,000 members
  • Drives more retail than Google+ Youtube and LinkedInGot to 10 million users faster than any other site ever
  • 75% of mobile consumers have taken action based on a location based alert
  • Collaborative Consumption: Traditional sharingbarteringlendingtradingrenting gifting& swapping redefined through technology and peer communities

Don't Blink - what happened in the last 90 days of Social Media? Don't Blink - what happened in the last 90 days of Social Media? Presentation Transcript

  • Quarterly SocialMedia Briefing27 March 2012
  • What’s the world been up to? 90 days in social media
  • Quora Boards launches - 19 December 2011 Quora’s new goal, “to connect you with everything you want to know about.” Old goal was described as “a continuously improving collection of questions and answers.”
  • Facebook Timeline for pages launches – Facebook Timelines for Pages 29 February 2012 Dove, Burberry and Manchester United Football Club are among the first UK brands to launch timelines on Facebook
  • New iPad is launched – 16 March 2012 iPad took 80 days to achieve 3m sales, iPad 3 took 24 hours.IDC and GartnerPC v Tabletforecast to2015, whenGartner puts tabletunit sales at 60%of PCs – half ofthem iPads
  • Google Chrome became Most Used Browserin the World – for one day  18 March 2012 “Whether Chrome can take the lead in the browser wars in the long term remains to be seen, however the trend towards Chrome usage at weekends is undeniable. At weekends, when people are free to choose what browser to use, many of them are selecting Chrome in preference to IE," added Aodhan Cullen, commenting on the weekend surges in Chrome usage.
  • Kony 2012 (Invisible Children) – 5 March 2012Most viral video ever
  • Angry Birds “Space”10m downloads in 4 days – 3x faster thanAngry Birds Rio - 22 March 2012
  • HOT or NOT? Circling Pinning Gamification Sofalising Brand #Fail Brand Collation (DENs) Job Sites Employer Branding E-Commerce Collaborative ConsumptionChanging T’s & C’s Changing T’s & C’s Social Networks Online Communities #Fail #nowwithwings HMU LMS
  • Employer Branding
  • Digital Engagement Networks
  • What we’ve been up to 90 days in social media
  • reach engage amplify convert hold
  • Our 7 recommended networks have changed
  • Five questions1. How established are online communities?2. How do we know success when we see it?3. What are the risks?4. How do we monetise it?5. Where are we now? ©Reach Further 2012 www.reachfurther.com
  • A history of online communities from Plato to Pinterest
  • A brief history of Online Communities1968 PLATO created1972 PLATO has 10,000+ users1978 BBS - Bulletin Board Service invented1979 USENET - 9,500 different News Groups1991 WWW project announced on Usenet1997 First blogs appear & SixDegrees.com1998 Open Diary “blog comments”2004 Facebook launches2011 Pinterest launches
  • • Launched February 2007 with the fairlyIdeaStorm modest goal of enabling "you, the customer, to tell Dell what new products or services you’d like to see Dell develop." • Within ten days Linux fanboys demanded a Dell pre-loaded with the open source operating system. • Attempted censorship, then gave in • Discussed the management of the community with the community too • August 2008, Dell launched 9 new laptops • Now used for many engagement initiatives.
  • Talking Point
  • Social Content Creation Ease of ParticipationPush Button Content & Curation Short Form Content Long Form Content 2000 2012 Date of Launch
  • What people DO onlinelike, vote, add, upload, embed, share, forward, invite, Digg, ping, subscribe, follow, tag, pin, friend 1. Collate 2. Aggregate 3. Curate 4. Create 5. Collaborate / Mash
  • Beyond the CommunityEvery time a member takes any action, includingpurchase, or recommendation of purchase, it can(will) be amplified beyond the community. reach engage amplify convert hold
  • Trust in Social MediaOnly 5 per cent (4 per cent UK and 6 per cent US) of consumerssurveyed in the report trusted advertising8 per cent (9 per cent UK and 6 per cent US) believed ‘what thecompany says about itself’This equates globally to nearly $426 billion spent on ineffectualadvertising activity in 2009 aloneA third (31 per cent UK and 35 per cent US) of respondents using socialmedia believe that ‘companies are genuinely interested them’. London, UK – 18 May 2010 – Alterian (LSE: ALN)
  • Trends in Social Commerce Audience Community Social Collaborative Advertising Monetisation Shopping Consumption Pay per Click Affiliations Refer a Friend Service Fee Banner Ads Social Advertising Share the Deal Flat membership Affiliate Links Sponsored Stories Geo-based Membership plus Websites Blogs recommendations Usage Forums Check-in apps Freemium Crowdsourcing Gamification Tiered Subscription POS recommendations Geo-based offer Plans alerts On-Selling Shopping White Labelling Communities Group shopping sites
  • Collaborative Consumption
  • Communities build Trust Advertisement becomes Advice-tis-meant
  • Get in touch!www.reachfurther.com 0113 278 1800 liz@reachfurther.com @lizcable ©Reach Further 2012 www.reachfurther.com