Activity 1.1 Measuring LinkedInReturn on Investment Where am I starting from?
Measuring SuccessLet’s start by taking a snapshot of where you arenow with LinkedIn.I have suggested some measures for your ownprofile as well as your companies, but pleasefeel free to add others.There are also instructions on how to find outthe relevant number from LinkedIn.
Measuring SuccessIf you don’t score on one or more measure, ordon’t know what one of the measures is, e.g.bit.ly links, don’t worry.We will be implementing these measures withyou as we go through the course. They arepresent now just for completeness.
Own Profile Measures Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7ConnectionsSpeed of GrowthViews (in a day)Search (in a day)Invitations toconnect in a weekRecommendationsResponses,Comments & LikesBest AnswerGreen StarsBit.ly links clicked
Company Measures 1/2 Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7CompanyFollowersProduct & ServiceRecommendationsTraffic driven fromLinkedIn*Bit.ly links clicked(company page)* Check your own website analytics to find this out.
Company Measures 2/2 using LinkedIn Company Pages Analytics Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7Page Views% lead Page ViewsUnique Visitors% lead UniqueVisitorsClicks: Products &Services % Lead is a way to measure how far ahead (or behind) you are when compared tosimilar companies. Measure the gap between you as a percentage of the highest value.
How connected am I?• How many connections do I have?• How fast is my network growing (new people)?• Look on the right margin of your home page or profile to find out:
Who’s finding me?• How many people have viewed my profile?• How many times have I shown up in search results?• Look on the right margin of your home page or profile to find out:
Who’s talking about me?• How many recommendations do I have on my profile?• In “EDIT PROFILE” you see your TRUE total number of recommendations:• In “VIEW PROFILE” you see you’re the number of recommendations you have chosen to display:
Who’s following me?• How many people follow your Company Profile on LinkedIn?• Search for your Company:• Click the arrow next to the search bar.• Choose “Companies”• Type your company name into the search box. Cont . . .
Who’s following me?• If your company doesn’t exist, just score yourself zero, and we’ll look at how to build a Company profile later in the course.• If your company exists, note down the number of followers as shown in the box on the top right hand side:
Who’s talking about me?• How many recommendations do I have for my products & services?If you don’t have any products or services listed yet, you won’t have anyrecommendations.Please note, the Service Providers Directory as described in the original courseadvertisements (with gold stars) no longer exists.
What other measures of success could we use?Please submit your ideas on measure of success as a comment on the “1.1 Measuring LinkedIn ROI” Discussion post.