Sample daily guide for delegatesWelcome12 Days of Twitter is a successful proven formula for learning Twitter and growing ...
#12DaysofTwitterDon’t take our word for it . . .What previous delegates on 12 Days of Twitter say:2                       ...
12 Days of TwitterThe definitive way to learn Twitter (on Twitter!)Learn Twitter for Business in just half an hour a day o...
#12DaysofTwitterHow to join us . . .Each 12 days of Twitter course is active each Monday to Thursday for 3 weeks. We will ...
DAY 1: Outline‘Getting Dressed’ – Usernames and profilesActivity:Following the instructions on pages 6 – 20:        Join ...
#12DaysofTwitterHow to join TwitterGo to http://Twitter.com. Sign up to Twitter on this front page as highlighted below.  ...
You are now presented with the ‘Join Twitter’ screen, and this is where it could get a bit tricky. Youneed to choose a use...
#12DaysofTwitterYou can see that quite a few profiles on platforms including YouTube and Twitter have “FredFlintstone” ast...
1. On the Build your Timeline screen, just click the ‘Skip this step’ button at the bottom left of the      page.   2. On ...
#12DaysofTwitter     3. On the ‘Find People You Know’ screen, ‘Skip this step’ button at the bottom of the page.4. On the ...
Once you’ve taken skipped those steps, you will be presented with the Twitter dashboard as you see itfor the first time:In...
#12DaysofTwitterOnce you’ve clicked on the confirmation link it will send you to the Twitter dashboard which will looksome...
First of all, we recommend that you follow us, so that you can read all our tweets in your timeline. Todo this you type: @...
#12DaysofTwitterWho Am I?I’m asked time and again “What do I tweet about?” Everyone is aware of the rogue tweeters who dis...
Your Twitter Profile:Your Twitter BioOn Twitter you get 160 characters (including punctuation and spaces) to describe who ...
#12DaysofTwitter16   © 2012 reachfurther
Your Twitter PictureA picture says a thousand words, and as you only get 140 characters in a tweet, and 160 in a bio, your...
#12DaysofTwitterYou will then come to this page:Click on the Photo button beside your name, and follow the instructions to...
Explore the other menus on the left hand panel, and then click on “Profile” as below, and fill in thedetails requested:© 2...
#12DaysofTwitterLocation, Location, LocationThe location field is important if your business serves a particular area.You ...
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12 Days of Twitter! #12dot - Day One

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Day one of our popular 12 Days of Twitter course - run entirely on Twitter!

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  1. 1. Sample daily guide for delegatesWelcome12 Days of Twitter is a successful proven formula for learning Twitter and growing yournetwork and online influence at the same time.We hope that you will join in with the course, and know you will find much to tweet about,and build some successful relationships to help grow your business online.This guide is the first of twelve you will receive should you choose to join the course, plus aglossary and personal Return on Investment report. We aim to make the learning practical,achievable and fun!If you have any questions or queries, don’t hesitate to contact the Twitter teamon 0113 2781800 or tweet us @reachfurther.Happy tweeting,@LizCable© 2012 reachfurther 1
  2. 2. #12DaysofTwitterDon’t take our word for it . . .What previous delegates on 12 Days of Twitter say:2 © 2012 reachfurther
  3. 3. 12 Days of TwitterThe definitive way to learn Twitter (on Twitter!)Learn Twitter for Business in just half an hour a day over 12 days, with support, online chat & guidancefor three weeks. Not just the mechanics of Twitter itself, but the tools, techniques and tactics to get itworking for you and your business. This Twitter training takes place on Twitter, so you cant help butlearn as you go along: accessing the course notes and tools, following and being followed by otherdelegates, receiving feedback and support as you go.The course guides are updated daily with the best practice and examples from delegates over the past24 hours, so you can see what’s working live as it is happening. Just £245+VAT for 3 weeks training & supportLiz Cable, MD of Reach Further, has helped thousands of businesses to grow their client base, find newpartnerships and even sell directly to their audience on Twitter. She is in demand as a speaker andtrainer, helping businesses of all sizes establish their presence online, and will lead this course todemonstrate and teach just how effective social networking in 140 characters can be to improve yourbusiness.In half an hour a day, not only will you learn how to use Twitter to improve your bottom line, but youwill be actively growing your network and building your business throughout. Its half an hour ON your business, not out of it.You can do the half-hour at any time of day to suit you, but you should try to complete each daysactivities on the day they are scheduled.If youve never used Twitter before, dont worry, well send you clear instructions at the start of thecourse. Liz and her team will be on hand to help you by phone and email as well as Twitter, shouldyou get stuck. We also schedule regular webinars and chats to help you make the most of thelearning. Soon you’ll be posting pictures, papers, surveys, audio and even video using Twitter, andreaping the benefits of a wider network of people helping you to promote your products and services.Call 0113 2781800 –  Twitter training on Twitter  Full online & telephone support  30 minutes a day for 12 days at any time to suit  Supporting webinars & online chats  Clear manual, instructions & guidance  Helpful 12 Days of Twitter community of delegates and previous delegates to guide you  Institute of IT Training accredited course provider  Fantastic value for money at just £245 + VAT© 2012 reachfurther 3
  4. 4. #12DaysofTwitterHow to join us . . .Each 12 days of Twitter course is active each Monday to Thursday for 3 weeks. We will be liveonline to support you from 8am to 8pm each day.If you need support at any time you can either tweet our support team here on @reachfurther or@amusedbush or @Goetzy or @Vahva or @lizcable or @TheYorksTimesThroughout the course, when you tweet as part one of the course e-tivities, add “#12dot” to theend of your tweet. Others on the course will then be able to find and follow the conversation, aswell as users who have previously completed the course and are still part of the 12 Days of Twittercommunity.Course outline Monday 3rd September: Day 1: ‘Getting Dressed’ – Usernames and profiles Tuesday 4th September: Day 2: Find and Follow Wednesday 5th September: Day 3: What to tweet and measuring success Thursday 6th September: Day 4: Etiquette and conversations Monday 10th September: Day 5: Monitoring for keywords and mentions Tuesday 11th September: Day 6: Retweets and how to get tweeted Wednesday 12th September: Day 7: Beyond the tweet: multimedia tweeting Thursday 13th September: Day 8: Mobile Twitter – how, why, who Monday 17th September: Day 9: DMs, Favorites, and Advanced features Tuesday 18th September: Day 10: Advanced Following strategies Wednesday 19th September: Day 11: Syndicating to other platforms Thursday 20th September: Day 12: Measurement & Return on Investment4 © 2012 reachfurther
  5. 5. DAY 1: Outline‘Getting Dressed’ – Usernames and profilesActivity:Following the instructions on pages 6 – 20:  Join Twitter  Choose an appropriate Username  Upload a Photograph  Follow @reachfurther  Create your Biography  Add your Location  Add a link to your WebsiteTools:www.mypictr.com – for editing, resizing and reformating pictures on the fly.www.namechk.com – for discovering the availabilty of usernames across numerous socialplatforms.Resources:http:/blog.Twitter.com – All the latest Twitter news, fresh from the source.© 2012 reachfurther 5
  6. 6. #12DaysofTwitterHow to join TwitterGo to http://Twitter.com. Sign up to Twitter on this front page as highlighted below.  In the first box (under where it says ‘sign up’) type your full name  In the second box type your e-mail address  In the third box type a password, this can be anything you choose, but make sure it is memorable  Finally click the ‘Sign up for Twitter’ button.6 © 2012 reachfurther
  7. 7. You are now presented with the ‘Join Twitter’ screen, and this is where it could get a bit tricky. Youneed to choose a username:How to Choose a UsernameYour username, or Twitter ID, can be a maximum of 15 characters long, however, making it as short aspossible helps it to be memorable, and also means you have more room in your tweets for yourmarketing message. This is especially important when it comes to re-tweeting, which we’ll explain onDay 6.You can change your username in the future, but it’s best to see if you can get it right first time, as itcan confuse your followers. So how do you choose a username?Firstly, each username is unique, so Twitter won’t let you choose one which is already in use.People relate to people better than they do to brands or company names, so if you are a self-employed professional, or the CEO of your organisation, consider using your own name.Avoid using numbers, hyphens and underscores as this will make it harder for people to be able tosearch and find you online. It’s also almost impossible to remember.You might also want to ensure that your social identity is consistent across all social media platforms –it makes it easier for your customers to find you as they only have to remember one username. It alsomakes it easy for search engines to aggregate your social content into one recognisable stream.There’s a funky tool called http://namechk.com/ that allows you to test out a username and see if it’savailable across multiple platforms. They say:“Check to see if your desired username or vanity URL is still available at dozens of popular SocialNetworking and Social Bookmarking websites. Promote your brand consistently by registering ausername that is still available on the majority of the most popular sites.”© 2012 reachfurther 7
  8. 8. #12DaysofTwitterYou can see that quite a few profiles on platforms including YouTube and Twitter have “FredFlintstone” astheir user name, but its still available on Facebook and Twitpic. Once you have chosen your Username clickthe ‘Create my account’ button. You ideally want one that’s available on Facebook, LinkedIn, Twitter,Wordpress, YouTube and Flickr at the least.NOTE: Usernames are not case sensitive, but the convention is to capitalise for ease of reading.Congratulations!You now have your very own Twitter account.We believe in getting dressed before going networking and inviting people to view your profile, so we’regoing to skip the next couple of steps, and come back to them when your profile has been perfected:So...Your welcome screen will now appear, just click ‘Next’ to get started.8 © 2012 reachfurther
  9. 9. 1. On the Build your Timeline screen, just click the ‘Skip this step’ button at the bottom left of the page. 2. On the See who’s here screen, ‘Skip this step’ button at the bottom of the page.© 2012 reachfurther 9
  10. 10. #12DaysofTwitter 3. On the ‘Find People You Know’ screen, ‘Skip this step’ button at the bottom of the page.4. On the Add Character screen, ‘Skip this step’ button at the bottom left of the page. We will focus on thissection later.10 © 2012 reachfurther
  11. 11. Once you’ve taken skipped those steps, you will be presented with the Twitter dashboard as you see itfor the first time:In the main panel and on the left hand menu, you can see that Twitter makes some suggestions forpeople to follow, often popular celebrity accounts.Take a quick detour to your emails (the account you used to create your Twitter ID) and find yourconfirmation email. Click on the link in that email to verify your account and this will ensure you canuse all the features of Twitter fully.© 2012 reachfurther 11
  12. 12. #12DaysofTwitterOnce you’ve clicked on the confirmation link it will send you to the Twitter dashboard which will looksomething like this:12 © 2012 reachfurther
  13. 13. First of all, we recommend that you follow us, so that you can read all our tweets in your timeline. Todo this you type: @reachfurther in the box that says “Search” then press the Enter key.This brings up a list of tweets and users, with us at the top (hopefully!):Click on the name ‘Reach Further’ and then click on the grey [Follow] button next to our profile, and itchanges to a happy blue ‘Following’ button to show you are following us. When you hover on it, itbecomes an angry red ‘unfollow’ button to show that you can unfollow us. Click it a few times to seethat Twitter’s quite fast.Make sure you leave the button looking like this. >If you like, you can see if any of your friends are on Twitter using the [Search] field, but werecommend waiting until after we’ve done the next bit. . . . Perfecting your Profile.© 2012 reachfurther 13
  14. 14. #12DaysofTwitterWho Am I?I’m asked time and again “What do I tweet about?” Everyone is aware of the rogue tweeters who discusswhat flavour coffee they’re drinking, and other banalities of the day. We’re all agreed, we don’t want tofollow these people, and we certainly don’t want to be them. “What do I tweet about?” is a question we’llbe revisiting over the next few days – and hopefully answering quite thoroughly.To start with, you need to think about why you are on Twitter at all, and what you want to get out of it. Doyou know why you are here?  Do you want to follow celebrities and indulge in gossip about their private lives?  Do you want to follow breaking world news stories?  Do you want to find out what’s going on in your local music scene?  Do you want to moan about your family life and look for sympathy?  Do you want to indulge your passion for bird-watching/knitting/scuba-diving?  Do you want to find people who may be interested in doing business with you?Twitter can be used for all of these things (though not very successfully all at the same time). So what do youwant to do with it?On Twitter, you really do attract what you put out there, as every word you put in your profile will be used byothers to seek you out using profile searching tools, and once they have found you, to decide whether theywill follow you. So people will judge you by your profile and your tweets and will choose whether to “tunein” and listen to more, or to walk on by.So you need to be very clear who it is you want to attract to your profile and encourage to follow you andtalk to you, and what words you need to be using to attract them.There’s room for personality, of course, but we’re here to put Twitter into action for business, so this is yourprofessional persona that we want your profile to represent.14 © 2012 reachfurther
  15. 15. Your Twitter Profile:Your Twitter BioOn Twitter you get 160 characters (including punctuation and spaces) to describe who you are and/orwho you want to meet and/or why people should follow you. On page 10 you can see some examples– you’ll notice that the bigger the name, the shorter the Bio. That’s because they don’t need to usekeywords to get found. But you do. Make your biography interesting and friendly, but make sure youget some keywords in there too.Notice that there is a separate location field, so you don’t need to put geographical data in your Bio.You’ve got 160 characters, so get creative!__ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ ____ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ ____ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ ____ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ ____ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ ____ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ ____ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ ____ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ ____ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ ____ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ ____ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ ____ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ ____ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ ____ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ ____ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ ____ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ ____ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __© 2012 reachfurther 15
  16. 16. #12DaysofTwitter16 © 2012 reachfurther
  17. 17. Your Twitter PictureA picture says a thousand words, and as you only get 140 characters in a tweet, and 160 in a bio, yourpicture is going to be a big part of your first impression on Twitter.Research shows that 64% more people will connect with you if you have a photograph - 12% morethan that if you are smiling and making eye contact with the camera. Certainly, you don’t want thedefault coloured egg that tells everyone you really don’t care:You may think it’s more appropriate to have a logo for your profile picture, or a cartoon. Have a lookat the ones on page 11, and see what appeals to you. Who would you follow, and why? How muchdoes the picture influence you?Resizing secretsIf you have a great photo or logo, but it’s the wrong size for Twitter, here’s another useful tool thatwill help. Simply upload your photo to http://www.mypictr.com, and zoom in, crop and resize. Youcan download the resulting perfect photo.You need to create a square picture of about 120x120 pixels. (Ignore the fact that mypictr thinksTwitter photos are 48x48 pixels, trust me, 120x120 will work and fill your profile photo frame.) Yourpicture is tiny enough online, without making it so miniscule it’s unrecognisable.Bearing in mind over two thirds of people who access social networks do so on a mobile or tabletdevice, you need your face to be as recognisable as possible.Ready to upload your photo?Make sure the photo you want to use is saved on the computer you are using. Then, from the ‘Home’page, click on your name on the left:© 2012 reachfurther 17
  18. 18. #12DaysofTwitterYou will then come to this page:Click on the Photo button beside your name, and follow the instructions to upload your photo. Sometimes ittakes a little while for your photo to appear on Twitter – it may stay as an egg for a while before Twitter hascaught up with itself.Your Twitter ProfileFrom the ‘Home’ page, again if you select the user icon on the top right with the small arrow adjacent to it,you will be able to edit your profile by selecting ‘Settings.’18 © 2012 reachfurther
  19. 19. Explore the other menus on the left hand panel, and then click on “Profile” as below, and fill in thedetails requested:© 2012 reachfurther 19
  20. 20. #12DaysofTwitterLocation, Location, LocationThe location field is important if your business serves a particular area.You can put a list of towns, but you only get 30 characters in total, and naming more than one town willrestrict how easily you can be found and ranked by location specific search tools. I would consider adding UKfor a UK based company, simply to improve visibility and relevance in searches.WebsiteIf you don’t have a website, consider sending visitors to your LinkedIn profile instead, or perhaps yourFacebook page.Later on, we’ll show you how you can create trackable links, and then you can see how many people click onthis link on your profile page, and you’ll be able to measure the traffic that your profiles bring you. But that’senough for one day. We’ll close it there and until tomorrow . . .Happy tweeting!@lizcableTo ensure you receive all the guides and all the help you need for three weeks, please book here: http://12daysoftwitter.eventbrite.co.uk20 © 2012 reachfurther

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