#12DaysofTwitterSample daily guide for delegatesWelcome12 Days of Twitter is a successful proven formula for learning Twit...
#12DaysofTwitterDon’t take our word for it . . .What previous delegates on 12 Days of Twitter say:© 2013 Reach Further    ...
#12DaysofTwitter12 Days of TwitterThe definitive way to learn Twitter (on Twitter!)Learn Twitter for Business in just half...
#12DaysofTwitterHow to join us . . .Each 12 days of Twitter course is active each Monday to Thursday for 3 weeks. We will ...
#12DaysofTwitter‘Getting Dressed’ – Usernames and profilesActivity:         Following the instructions on pages 4 – 19:   ...
#12DaysofTwitterHow to join TwitterGo to http://Twitter.com. Sign up to Twitter on this front page as highlighted below.  ...
#12DaysofTwitterHow to Choose a UsernameYour username, or Twitter ID, can be a maximum of 15 characters long, however, mak...
#12DaysofTwitterCongratulations!You now have your very own Twitter account.We believe in getting dressed before going netw...
#12DaysofTwitterTo follow a user you select this button next to their profileYou know you have followed them as the button...
#12DaysofTwitter    3. On the ‘Find People You Know’ screen, click the ‘Skip’ button at the bottom of the page.4. On the A...
#12DaysofTwitterOnce you’ve skipped those steps, you will be presented with the Twitter dashboard as you see it for the fi...
#12DaysofTwitterNow first of all, we recommend that you follow us, so that you can read all our tweets in your timeline. T...
#12DaysofTwitterFrom there, if you hover over the button that says ‘Following’ it will turn red and say ‘Unfollow’ then yo...
#12DaysofTwitterWho Am I?I’m asked time and again “What do I tweet about?” Everyone is aware of the rogue tweeters who dis...
#12DaysofTwitterYour Twitter Profile:Your Twitter BioOn Twitter you get 160 characters (including punctuation and spaces) ...
#12DaysofTwitter© 2013 Reach Further           16
#12DaysofTwitterYour Twitter PictureA picture says a thousand words, and as you only get 140 characters in a tweet, and 16...
#12DaysofTwitterClick on the blue plus icon in the square above your name, and follow the instructions to upload your phot...
#12DaysofTwitterHere’s the Reach Further one:Your Twitter ProfileFrom the ‘Home’ page, again if you select the settings co...
#12DaysofTwitterExplore the other menus on the left hand panel, and then click on “Profile” as below, and fill in the deta...
#12DaysofTwitterLocation, Location, LocationThe location field is important if your business serves a particular area.You ...
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#12dot Free Guide to Day One

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Transcript of "#12dot Free Guide to Day One"

  1. 1. #12DaysofTwitterSample daily guide for delegatesWelcome12 Days of Twitter is a successful proven formula for learning Twitter and growing your network andonline influence at the same time.We hope that you will join in with the course, and know you will find much to tweet about, and buildsome successful relationships to help grow your business online.This guide is the first of twelve you will receive should you choose to join the course, plus a glossaryand personal Return on Investment report. We aim to make the learning practical, achievable andfun!If you have any questions or queries, don’t hesitate to contact the Twitter team on 0113 2781800 ortweet us @reachfurther.Happy tweeting,@LizCable© 2013 Reach Further 1
  2. 2. #12DaysofTwitterDon’t take our word for it . . .What previous delegates on 12 Days of Twitter say:© 2013 Reach Further 2
  3. 3. #12DaysofTwitter12 Days of TwitterThe definitive way to learn Twitter (on Twitter!)Learn Twitter for Business in just half an hour a day over 12 days, with support, online chat & guidance forthree weeks. Not just the mechanics of Twitter itself, but the tools, techniques and tactics to get it working foryou and your business. This Twitter training takes place on Twitter, so you cant help but learn as you go along:accessing the course notes and tools, following and being followed by other delegates, receiving feedback andsupport as you go.The course guides are updated daily with the best practice and examples from delegates over the past 24hours, so you can see what’s working live as it is happening. Just £245+VAT for 3 weeks training & supportLiz Cable, MD of Reach Further, has helped thousands of businesses to grow their client base, find newpartnerships and even sell directly to their audience on Twitter. She is in demand as a speaker and trainer,helping businesses of all sizes establish their presence online, and will lead this course to demonstrate andteach just how effective social networking in 140 characters can be to improve your business.In half an hour a day, not only will you learn how to use Twitter to improve your bottom line, but you will beactively growing your network and building your business throughout. Its half an hour ON your business, not out of it.You can do the half-hour at any time of day to suit you, but you should try to complete each days activities onthe day they are scheduled.If youve never used Twitter before, dont worry, well send you clear instructions at the start of the course. Lizand her team will be on hand to help you by phone and email as well as Twitter, should you get stuck. We alsoschedule regular webinars and chats to help you make the most of the learning. Soon you’ll be postingpictures, papers, surveys, audio and even video using Twitter, and reaping the benefits of a wider network ofpeople helping you to promote your products and services.Call 0113 2781800 –  Twitter training on Twitter  Full online & telephone support  30 minutes a day for 12 days at any time to suit  Supporting webinars & online chats  Clear manual, instructions & guidance  Helpful 12 Days of Twitter community of delegates and previous delegates to guide you  Institute of IT Training accredited course provider  Fantastic value for money at just £245 + VAT© 2013 Reach Further 3
  4. 4. #12DaysofTwitterHow to join us . . .Each 12 days of Twitter course is active each Monday to Thursday for 3 weeks. We will be live onlineto support you from 9am to 5pm each day.If you need support at any time you can either tweet our support team here on @reachfurther or@amusedbush or @Goetzy or @lizcable.Throughout the course, when you tweet as part one of the course e-tivities, add “#12dot” to the endof your tweet. Others on the course will then be able to find and follow the conversation, as well asusers who have previously completed the course and are still part of the 12 Days of Twittercommunity.Course outline Monday 4th February: Day 1: ‘Getting Dressed’ – Usernames and profiles Tuesday 5th February: Day 2: Find and Follow Wednesday 6th February: Day 3: What to tweet and measuring success Thursday 7th February: Day 4: Etiquette and conversations Monday 11th February: Day 5: Monitoring for keywords and mentions Tuesday 12th February: Day 6: Retweets and how to get tweeted Wednesday 13th February: Day 7: Beyond the tweet: multimedia tweeting Thursday 14th February: Day 8: Mobile Twitter – how, why, who Monday 18th February: Day 9: DMs, Favorites, and Advanced features Tuesday 19th February: Day 10: Advanced Following strategies Wednesday 20th February: Day 11: Syndicating to other platforms Thursday 21st February: Day 12: Measurement & Return on InvestmentDAY 1: Outline© 2013 Reach Further 4
  5. 5. #12DaysofTwitter‘Getting Dressed’ – Usernames and profilesActivity: Following the instructions on pages 4 – 19:  Join Twitter  Choose an appropriate Username  Upload a Photograph  Follow @reachfurther  Create your Biography  Add your Location  Add a link to your WebsiteTools:www.mypictr.com – for editing, resizing and reformating pictures on the fly.www.namechk.com – for discovering the availabilty of usernames across numerous social platforms.Resources:http:/blog.Twitter.com – All the latest Twitter news, fresh from the source.© 2013 Reach Further 5
  6. 6. #12DaysofTwitterHow to join TwitterGo to http://Twitter.com. Sign up to Twitter on this front page as highlighted below.  In the first box (under where it says ‘sign up’) type your full name  In the second box type your e-mail address  In the third box type a password, this can be anything you choose, but make sure it is memorable  Finally click the ‘Sign up for Twitter’ button.You are now presented with the ‘Join Twitter’ screen, and this is where it could get a bit tricky. You need tochoose a username:© 2013 Reach Further 6
  7. 7. #12DaysofTwitterHow to Choose a UsernameYour username, or Twitter ID, can be a maximum of 15 characters long, however, making it as short as possiblehelps it to be memorable, and also means you have more room in your tweets for your marketing message.This is especially important when it comes to re-tweeting, which we’ll explain on Day 6.You can change your username in the future, but it’s best to see if you can get it right first time, as it canconfuse your followers. So how do you choose a username?Firstly, each username is unique, so Twitter won’t let you choose one which is already in use.People relate to people better than they do to brands or company names, so if you are a self-employedprofessional, or the CEO of your organisation, consider using your own name.Avoid using numbers, hyphens and underscores as this will make it harder for people to be able to search andfind you online. It’s also almost impossible to remember.You might also want to ensure that your social identity is consistent across all social media platforms – it makesit easier for your customers to find you as they only have to remember one username. It also makes it easy forsearch engines to aggregate your social content into one recognisable stream.There’s a funky tool called http://namechk.com/ that allows you to test out a username and see if it’s availableacross multiple platforms. They say:“Check to see if your desired username or vanity URL is still available at dozens of popular Social Networkingand Social Bookmarking websites. Promote your brand consistently by registering a username that is stillavailable on the majority of the most popular sites.”You can see that quite a few profiles on platforms including YouTube and Twitter have “FredFlintstone” as theiruser name, but its still available on Facebook and Twitpic. Once you have chosen your Username click the‘Create my account’ button. You ideally want one that’s available on Facebook, LinkedIn, Twitter, Wordpress,YouTube and Flickr at the least.NOTE: Usernames are not case sensitive, but the convention is to capitalise for ease of reading.© 2013 Reach Further 7
  8. 8. #12DaysofTwitterCongratulations!You now have your very own Twitter account.We believe in getting dressed before going networking and inviting people to view your profile, so we’re goingto skip the next couple of steps, and come back to them when your profile has been perfected:So...Your welcome screen will now appear, just click ‘Next’ to get started. 1. On the Build your Timeline screen, just click the ‘Skip this step’ button at the bottom left of the page. If the ‘skip this step’ option isn’t there (sometimes it is, sometimes it isn’t!) you can click the ‘Follow’ button next to any accounts listed that you are interested in. They are often popular celebrity accounts, but don’t worry, you can unfollow once you’ve been through these steps.© 2013 Reach Further 8
  9. 9. #12DaysofTwitterTo follow a user you select this button next to their profileYou know you have followed them as the button will have changed to blue in colourOnce you’ve followed 5 users, select ‘Next’ 2. On the See who’s here screen, again ‘Skip this step’ button at the bottom of the page if the option is there. If not, you can search for people in the search bar or look at the well-known people Twitter suggests to follow and follow them by selecting the ‘Follow’ button next to their profile name. Once you’ve followed 5 people just select ‘Next’ as before.© 2013 Reach Further 9
  10. 10. #12DaysofTwitter 3. On the ‘Find People You Know’ screen, click the ‘Skip’ button at the bottom of the page.4. On the Add Character screen, click the ‘Skip’ button at the bottom left of the page. We will focus on thissection later.© 2013 Reach Further 10
  11. 11. #12DaysofTwitterOnce you’ve skipped those steps, you will be presented with the Twitter dashboard as you see it for the firsttime:In the main panel and on the left hand menu, you can see that Twitter makes some suggestions for people tofollow, often popular celebrity accounts.Take a quick detour to your emails (the account you used to create your Twitter ID) and find your confirmationemail. Click on the link in that email to verify your account and this will ensure you can use all the features ofTwitter fully.Once you’ve clicked on the confirmation link it will send you back to the Twitter dashboard.© 2013 Reach Further 11
  12. 12. #12DaysofTwitterNow first of all, we recommend that you follow us, so that you can read all our tweets in your timeline. To dothis you type: @reachfurther in the box that says “Search” then press the Enter key.This brings up a list of tweets and users, with us at the top (hopefully!):Click on the name ‘Reach Further’ and then click on the grey [Follow] button underneath the cover image, andit changes to a happy blue ‘Following’ button to show you are following us. When you hover on it, it becomesan angry red ‘unfollow’ button to show that you can unfollow us. Click it a few times to see that Twitter’s quitefast.Make sure you leave the button looking like this. >If you want to unfollow the users you needed to follow to set up your account just go to ‘Following’ as shownbelow.© 2013 Reach Further 12
  13. 13. #12DaysofTwitterFrom there, if you hover over the button that says ‘Following’ it will turn red and say ‘Unfollow’ then you canclick the button to unfollow that user.You will know you have clicked it and unfollowed them as the button will be left looking like this -If you like, you can see if any of your friends are on Twitter using the [Search] field, but we recommend waitingto follow users until after we’ve done the next bit. . . . Perfecting your Profile.© 2013 Reach Further 13
  14. 14. #12DaysofTwitterWho Am I?I’m asked time and again “What do I tweet about?” Everyone is aware of the rogue tweeters who discuss whatflavour coffee they’re drinking, and other banalities of the day. We’re all agreed, we don’t want to follow thesepeople, and we certainly don’t want to be them. “What do I tweet about?” is a question we’ll be revisiting overthe next few days – and hopefully answering quite thoroughly.To start with, you need to think about why you are on Twitter at all, and what you want to get out of it. Do youknow why you are here?  Do you want to follow celebrities and indulge in gossip about their private lives?  Do you want to follow breaking world news stories?  Do you want to find out what’s going on in your local music scene?  Do you want to moan about your family life and look for sympathy?  Do you want to indulge your passion for bird-watching/knitting/scuba-diving?  Do you want to find people who may be interested in doing business with you?Twitter can be used for all of these things (though not very successfully all at the same time). So what do youwant to do with it?On Twitter, you really do attract what you put out there, as every word you put in your profile will be used byothers to seek you out using profile searching tools, and once they have found you, to decide whether they willfollow you. So people will judge you by your profile and your tweets and will choose whether to “tune in” andlisten to more, or to walk on by.So you need to be very clear who it is you want to attract to your profile and encourage to follow you and talkto you, and what words you need to be using to attract them. There’s room for personality, of course, butwe’re here to put Twitter into action for business, so this is your professional persona that we want your profileto represent.© 2013 Reach Further 14
  15. 15. #12DaysofTwitterYour Twitter Profile:Your Twitter BioOn Twitter you get 160 characters (including punctuation and spaces) to describe who you are and/or who youwant to meet and/or why people should follow you. On page 14 you can see some examples – you’ll noticethat the bigger the name, the shorter the Bio. That’s because they don’t need to use keywords to get found.But you do. Make your biography interesting and friendly, but make sure you get some keywords in there too.Notice that there is a separate location field, so you don’t need to put geographical data in your Bio.You’ve got 160 characters, so get creative!__ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ ____ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ ____ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ ____ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ ____ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ ____ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ ____ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ ____ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ ____ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ ____ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ ____ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ ____ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ ____ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ ____ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ ____ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ ____ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ ____ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __© 2013 Reach Further 15
  16. 16. #12DaysofTwitter© 2013 Reach Further 16
  17. 17. #12DaysofTwitterYour Twitter PictureA picture says a thousand words, and as you only get 140 characters in a tweet, and 160 in a bio, your picture isgoing to be a big part of your first impression on Twitter.Research shows that 64% more people will connect with you if you have a photograph - 12% more than that ifyou are smiling and making eye contact with the camera. Certainly, you don’t want the default coloured eggthat tells everyone you really don’t care:You may think it’s more appropriate to have a logo for your profile picture, or a cartoon. Have a look at theones on page 14, and see what appeals to you. Who would you follow, and why? How much does the pictureinfluence you?Resizing secretsIf you have a great photo or logo, but it’s the wrong size for Twitter, here’s another useful tool that will help.Simply upload your photo to http://www.mypictr.com, and zoom in, crop and resize. You can download theresulting perfect photo.You need to create a square picture of about 120x120 pixels. (Ignore the fact that mypictr thinks Twitterphotos are 48x48 pixels, trust me, 120x120 will work and fill your profile photo frame.) Your picture is tinyenough online, without making it so miniscule it’s unrecognisable.Bearing in mind over two thirds of people who access social networks do so on a mobile or tablet device, youneed your face to be as recognisable as possible.Ready to upload your photo?Make sure the photo you want to use is saved on the computer you are using. Then, from the ‘Home’ page,click “Me”:You will then come to a page that looks like this:© 2013 Reach Further 17
  18. 18. #12DaysofTwitterClick on the blue plus icon in the square above your name, and follow the instructions to upload your photo, or“avatar”. Sometimes it takes a little while for your photo to appear on Twitter – it may stay as an egg for awhile before Twitter has caught up with itself.You will notice you can also add a header image for your profile. This was launched in September 2012 and isvery similar in style to cover photos on Facebok timeline pages. The recommended size for this image is152x626 pixels. Again you can use http://www.mypictr.com to crop and resize your image.Your header photo is only seen on your profile page, unlike your profile photo which will appear in usertimelines. If you don’t have an image you feel suitable right now, don’t worry you can always come back andadd one later on.© 2013 Reach Further 18
  19. 19. #12DaysofTwitterHere’s the Reach Further one:Your Twitter ProfileFrom the ‘Home’ page, again if you select the settings cog icon on the top right with the small arrow adjacentto it, you will be able to edit your profile by selecting ‘Settings.’© 2013 Reach Further 19
  20. 20. #12DaysofTwitterExplore the other menus on the left hand panel, and then click on “Profile” as below, and fill in the detailsrequested:(Hold off from connecting your Facebook account if you have one. We will come to syndication with othersocial networks later in the course.)© 2013 Reach Further 20
  21. 21. #12DaysofTwitterLocation, Location, LocationThe location field is important if your business serves a particular area.You can put a list of towns, but you only get 30 characters in total, and naming more than one town will restricthow easily you can be found and ranked by location specific search tools. I would consider adding UK for a UKbased company, simply to improve visibility and relevance in searches.WebsiteIf you don’t have a website, consider sending visitors to your LinkedIn profile instead, or perhaps yourFacebook page.Later on, we’ll show you how you can create trackable links, and then you can see how many people click onthis link on your profile page, and you’ll be able to measure the traffic that your profiles bring you. But that’senough for one day. We’ll close it there and until tomorrow . . .Happy tweeting!@lizcable & @Goetzy© 2013 Reach Further 21

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