7 reasons to use Facebook for Business

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Presentation 1.1 of Reach Further's Four Weeks on Facebook course. Sign up here to undertake the full course: …

Presentation 1.1 of Reach Further's Four Weeks on Facebook course. Sign up here to undertake the full course:


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  • 1. 1.1 Introduction to Facebook for business ©Reach Further 2012 www.reachfurther.com
  • 2. Why use Facebook for business?• If Facebook were a country it would be the 3rd largest in the world!• One in 3 people you meet are on Facebook• Over half of UK pensioners are on Facebook Reason #1 – most of your customers will be using Facebook – be where they are ©Reach Further 2012 www.reachfurther.com
  • 3. Why use Facebook for business?• People share their lives on Facebook – they talk about brands – are they talking about you?• When a person decides to ‘like’ a Facebook page of a brand or business, every update of that page will appear in their personal ‘home’ feed• The average Facebook user has 130 friends on Facebook to talk to about you! Reason #2 – being on Facebook = amplification of your message/brand ©Reach Further 2012 www.reachfurther.com
  • 4. Why use Facebook for business? • Facebook is a very immediate communication tool – it is a place people go to talk • This is excellent if you want to interact with customers, thanking them for positive remarks and dealing with complaintsReason #3 – it can become a core part ofyour customer service ©Reach Further 2012 www.reachfurther.com
  • 5. Why use Facebook for business?• Facebook is a place people go to have fun and interact• Facebook has an informal feel and you can present the human side of your business whilst keeping your main website for professional purposes Reason #4 – humanise your business ©Reach Further 2012 www.reachfurther.com
  • 6. Why use Facebook for business?• Having a presence on a social network boosts your Google ranking• You can connect your Facebook page with your website, blog and other social accounts Reason #5 – boost your online visibility ©Reach Further 2012 www.reachfurther.com
  • 7. Why use Facebook for business?• Facebook has built in ‘insights’ for pages• You can identify exactly which things you’ve shared on your page were the most popular and with which type of person by location, age and gender! Reason #6 – measure your ROI ©Reach Further 2012 www.reachfurther.com
  • 8. Reason #7 – it’s FREE!Advertising and some apps cost money but setting up a Facebook page and using it to reach your customers is absolutely free. ©Reach Further 2012 www.reachfurther.com
  • 9. These are our top reasons for using Facebook for business: 1. It’s where your customers are 2. Amplify your message – reach more people 3. Use it for customer service 4. Humanise your business 5. Increase your online visibility 6. Measure your ROI 7. It’s FREE!Jot down now as many reasons as you can for why YOU personally want to use Facebook for business. ©Reach Further 2012 www.reachfurther.com
  • 10. End of presentation 1.1 ©Reach Further 2012 www.reachfurther.com
  • 11. References• Facebook 3rd largest country: http://www.techxav.com/2010/03/19/if- facebook-were-a-country/• Half of UK pensioners on Facebook: http://www.digitalspy.co.uk/tech/news/a339137 /more-than-half-of-uk-pensioners-use-facebook- says-study.html• 1 in 3 on Facebook & average user has 130 friends: https://www.facebook.com/press/info.php?statis tics ©Reach Further 2012 www.reachfurther.com
  • 12. Image acknowledgements1. Question Mark by Eleaf on Flickr2. Megaphone by GarryKnight on Flickr3. Thumbs up by .Reid on Flickr4. Friends by Marion Doss on Flickr5. Limited Visibility by I’m George on Flickr6. Measure by Aussiegall on Flickr7. Smiley faces by Snap® on Flickr8. Think by Boetter on Flickr ©Reach Further 2012 www.reachfurther.com