Google Analytics for non-profits | Gilli Goodman – Agency Product Specialist at …
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Google Analytics for non-profits | Gilli Goodman – Agency Product Specialist at … Google Analytics for non-profits | Gilli Goodman – Agency Product Specialist at … Presentation Transcript

  • Google Analytics For Non-Profits Gilli Goodman – Agency Product Specialist, Google March 7th 2013 Google Confidential and Proprietary
  • Agenda Google Confidential and Proprietary
  • I. Introduction to AnalyticsII. Top Reports & InsightsIII. Resources Google Confidential and Proprietary
  • Introduction To Analytics Google Confidential and Proprietary
  • Web behaviour is not a linear process search tv ads online videos Site Visits News 300 x 250 mobile search online newspaper ads display ads Google Confidential and Proprietary
  • Google Analytics is a free tool to help you understand your website traffic Google Confidential and Proprietary
  • Digital and Traditional Channels Mass Online Social Mobile Media Search Google Confidential and Proprietary 7
  • Measurability & AccountabilityAre our online Are our visitorscampaigns donating or signingperforming? up for info? Mass Online Social Mobile Media Search Where can we improve our site for What is every Pound of my marketing the actions we want? budget doing? Google Confidential and Proprietary 8
  • Different Visits, Different Purposes % donated bounced Reading info Why? Event pages signup Charity research Google Confidential and Proprietary
  • How do you measure success? - Goals in Google Analytics E-Commerce Engagement Amount Donated Reading Content / Watching videos Secondary Conversions Social Newsletter / Event Sharing, Liking & signups Commenting Google Confidential and Proprietary
  • Top Insights and Reports Google Confidential and Proprietary
  • Google Analytics Real Time Google Confidential and Proprietary
  • Location report Google Confidential and Proprietary
  • Monitor all Traffic Sources Google Confidential and Proprietary
  • Understand AdWords Performance Google Confidential and Proprietary 1
  • Social tracking Google Confidential and Proprietary
  • Mobile reporting Google Confidential and Proprietary
  • Identify High-Bounce Pages Google Confidential and Proprietary
  • Resources Google Confidential and Proprietary
  • Google Analytics ResourcesAnalytics Help Centre •http://support.google.com/analyticsConversion University •http://www.google.com/analytics/iq.htmlGrow Your charity online •www.growyourcharityonline.com Google Confidential and Proprietary
  • Thank you! Google Confidential and Proprietary