Google Analytics For Non-Profits    Gilli Goodman – Agency Product Specialist, Google    March 7th 2013                   ...
Agenda         Google Confidential and Proprietary
I. Introduction to AnalyticsII. Top Reports & InsightsIII. Resources                               Google Confidential and...
Introduction To Analytics                            Google Confidential and Proprietary
Web behaviour is not a linear process  search                          tv ads                                     online v...
Google Analytics is a free tool to  help you understand your        website traffic                            Google Conf...
Digital and Traditional Channels      Mass    Online                       Social   Mobile      Media   Search            ...
Measurability & AccountabilityAre our online                                                                 Are our visit...
Different Visits, Different Purposes                                                         % donated                    ...
How do you measure success? - Goals in Google Analytics     E-Commerce                Engagement      Amount Donated      ...
Top Insights and Reports                           Google Confidential and Proprietary
Google Analytics Real Time                             Google Confidential and Proprietary
Location report                  Google Confidential and Proprietary
Monitor all Traffic Sources                              Google Confidential and Proprietary
Understand AdWords Performance                                 Google Confidential and Proprietary                        ...
Social tracking                  Google Confidential and Proprietary
Mobile reporting                   Google Confidential and Proprietary
Identify High-Bounce Pages                             Google Confidential and Proprietary
Resources            Google Confidential and Proprietary
Google Analytics ResourcesAnalytics Help Centre •http://support.google.com/analyticsConversion University •http://www.goog...
Thank you!             Google Confidential and Proprietary
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  • Google Analytics for non-profits | Gilli Goodman – Agency Product Specialist at …

    1. 1. Google Analytics For Non-Profits Gilli Goodman – Agency Product Specialist, Google March 7th 2013 Google Confidential and Proprietary
    2. 2. Agenda Google Confidential and Proprietary
    3. 3. I. Introduction to AnalyticsII. Top Reports & InsightsIII. Resources Google Confidential and Proprietary
    4. 4. Introduction To Analytics Google Confidential and Proprietary
    5. 5. Web behaviour is not a linear process search tv ads online videos Site Visits News 300 x 250 mobile search online newspaper ads display ads Google Confidential and Proprietary
    6. 6. Google Analytics is a free tool to help you understand your website traffic Google Confidential and Proprietary
    7. 7. Digital and Traditional Channels Mass Online Social Mobile Media Search Google Confidential and Proprietary 7
    8. 8. Measurability & AccountabilityAre our online Are our visitorscampaigns donating or signingperforming? up for info? Mass Online Social Mobile Media Search Where can we improve our site for What is every Pound of my marketing the actions we want? budget doing? Google Confidential and Proprietary 8
    9. 9. Different Visits, Different Purposes % donated bounced Reading info Why? Event pages signup Charity research Google Confidential and Proprietary
    10. 10. How do you measure success? - Goals in Google Analytics E-Commerce Engagement Amount Donated Reading Content / Watching videos Secondary Conversions Social Newsletter / Event Sharing, Liking & signups Commenting Google Confidential and Proprietary
    11. 11. Top Insights and Reports Google Confidential and Proprietary
    12. 12. Google Analytics Real Time Google Confidential and Proprietary
    13. 13. Location report Google Confidential and Proprietary
    14. 14. Monitor all Traffic Sources Google Confidential and Proprietary
    15. 15. Understand AdWords Performance Google Confidential and Proprietary 1
    16. 16. Social tracking Google Confidential and Proprietary
    17. 17. Mobile reporting Google Confidential and Proprietary
    18. 18. Identify High-Bounce Pages Google Confidential and Proprietary
    19. 19. Resources Google Confidential and Proprietary
    20. 20. Google Analytics ResourcesAnalytics Help Centre •http://support.google.com/analyticsConversion University •http://www.google.com/analytics/iq.htmlGrow Your charity online •www.growyourcharityonline.com Google Confidential and Proprietary
    21. 21. Thank you! Google Confidential and Proprietary
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