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Ex louisville 2011
 

Ex louisville 2011

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Presentation at eXtension CoP Conference, Louisville, Ky, June 28, 2011. Rick Durham

Presentation at eXtension CoP Conference, Louisville, Ky, June 28, 2011. Rick Durham

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    Ex louisville 2011 Ex louisville 2011 Presentation Transcript

    • Who Answers Consumer Horticulture Questions submitted to eXtension?
      Rick Durham and Candace Harker
      University of Kentucky
      Consumer Horticulture CoP
    • AaE Answered Questions
    • History
      eXtension work by CoPs began in 2005
      Consumer Horticulture was one of 8 pioneer CoPs
      Project Leaders:
      Rick Durham, UK with Candace Harker – FAQs
      Mary Meyer, UMN with Karen Jeannette – Basic content
      Public launch of eXtension Gardens Lawns and Landscapes was February 2008
      Prior use of AaE beginning in 2007 by Mn Master Gardeners
    • Even before public launch, Consumer HortAaE became active
      Ask a Minnesota Master Gardener redirected to the site in 2007
      Horticulture questions asked by users visiting other content areas
    • Gardens, Lawns and Landscapes
      Very popular content
      ~50% of requests for information to county Extension offices related to consumer horticulture
      Extension Master Gardeners were already heavy users and advocates of on-line Extension information
      Our vision was to use MG as Experts to answer AaE questions
    • Extension Master Gardeners
      Nationwide network of trained, certified and motivated Extension volunteers
      Diverse interests and expertise
      Well connected to county Extension offices
      Already answering public questions
    • Early data from GLL/Consumer Horticulture
    • eXtension FAQ/AAE ActivityMarch 30, 2006 – July 20, 2008
    • Who answers our questions?
      July 2008 data
      States with >/= 1 responder = 28*
      Responder demographics:
      State specialists = 32
      County agent/educator = 42
      EMG volunteers = 35
      Other = 7
      Total = 116
      *Some responders cover more than one state
    • Questions keep coming, and coming, and coming….
    • AaE Questions
      2006 – 17
      2007 – 551
      2008 – 2637
      2009 (Aug) - 4029
    • Who answers questions-2009?
      275 “Experts” historically for Hort (200 current representing 40 states)
      MGs, county staff, state specialists, part-time eXtension project employee
      34% answered 1 question
      48% answered 2-25 questions
      8.5% answered 26-50 questions
      5% answered 51-100 questions
      2% answered 101-250 questions
      1.5% answered 251-500 questions
      1 person has answered 1890 questions
    • Dilemma-sustainability
      Minnesota MGs – 25% of questions
      Candace Harker – 25% of questions
      What do we do in 2010 when we have 10,000 questions?
      What do we do in 2011 when we have 20,000 questions?
      When will we be unable to answer all these question?
    • Problems and Solutions
      Scalability
      Reassigning questions was a problem
      Question wranglers have been a big help
      Buy-in by state/county staff
      Slow in the beginning - “Coalition of the willing”
      Institutionalization of eXtension and widgets
      Engagement of Extension Master Gardener Coordinators with social media and on-line discussions
    • blogs.exetnsion.org/mastergardener
    • Trends in Ask an Expert activity for eXtension Consumer Horticulture
    • Hypotheses:
      Institutionalization of eXtension should result in more AaE activity at the county level.
      As more activity become localized, the number of questions answered by “local” experts should increase.
    • Procedure:
      Answered AaE in category Horticulture
      8 data sets from public site
      April 1-8 in 2008, 2009, 2010, 2011
      September 20-27 in 2007, 2008, 2009, 2010
      4 data sets from widgets
      April 1-8 in 2010 and 2011
      September 20-27 in 2009 and 2010
      Experts categorized by Master Gardener, Specialist, or County staff
      Geographical origin of question and expert
    • Number of Questions analyzed
      April – Public Site
      2008 – 62
      2009 – 76
      2010 – 164
      2011 – 129
      April – Widget
      2010 – 95
      2011 – 67
      September – Public Site
      2007 – 22
      2008 – 54
      2009 – 78
      2010 – 88
      September – Widget
      2009 – 50
      2010 - 66
      Total of 960 answered questions analyzed
    • Results
    • Who answers AaE Questions for September - Public?
    • Who answers AaE Questions for April - Public?
    • Who answers AaE Questions - Widget?
    • Totals – Percentage by sub-group
    • Geographic origin of question and expert answer
      September 20-27
      April 1-8
    • Discussion
      Currently have 405 Experts with horticulture preference representing 47 states.
      Master Gardeners remain a very important component of Consumer HortAaE.
      Question answering by county staff appears to be increasing.
      For most recent data, ~90% of the questions were answered by an expert from the question’s state of origin.
    • Questions?