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Search Landscape Web 2.0 Expo 2010
 

Search Landscape Web 2.0 Expo 2010

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The Search Landscape in 2010 from Google to Bing. How we use the Internet, search market share, how search engines work and recent Google search improvements. Presented at Web 2.0 Expo New York ...

The Search Landscape in 2010 from Google to Bing. How we use the Internet, search market share, how search engines work and recent Google search improvements. Presented at Web 2.0 Expo New York September 27, 2010 by Rhea Drysdale.

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    Search Landscape Web 2.0 Expo 2010 Search Landscape Web 2.0 Expo 2010 Presentation Transcript

    • THE SEARCH LANDSCAPE Web 2.0 Expo NYC 2010  Rhea Drysdale COO, Outspoken Media
    • Why are we here?
    • Online Activities – PewInternet.org Activity % of internet users Last Asked Use a search engine to find information 87 May-10 Search for a map or driving directions 86 Dec-06 Look for health/medical info~ 83 Dec-08 Look for info on a hobby or interest 83 Feb-07 Look for information online about a service or product you are thinking of buying* 81 Sep-07 Get news 75 May-10 Search for info about someone you know or might meet* 69 Sept-09 Buy a product 72 May-10 Buy or make a reservation for travel 66 May-10 Look for "how-to," "do-it-yourself" or repair information 59 Aug-08 Look up phone number or address 54 Feb-04 Get news or information about sports* 52 May-10
    • SEMPO’s State of Search Marketing 2010 Report
      • North American search engine marketing industry will grow 14% this year from $14.6 billion in 2009 to $16.6 billion by the end of 2010
      • Measuring the return on investment (ROI) is the biggest challenge facing marketers this year in all three key search tactics covered in the survey—search engine optimization, paid search and social media marketing.
      Source: http://searchengineland.com/the-state-of-search-engine-marketing-2010-38826
    • Top 10 Countries by Number of Searches Conducted Source: comScore qSearch December 2009 vs. December 2008   Searches (MM) Dec-2008 Dec-2009 Percent Change Worldwide 89,708 131,354 46% United States 18,688 22,741 22% China 11,778 13,278 13% Japan 6,213 9,170 48% United Kingdom 4,623 6,245 35% Germany 4,079 5,609 38% France 3,362 5,425 61% South Korea 2,796 4,039 44% Brazil 2,454 3,763 53% Canada 2,900 3,710 28% Russian Federation 1,735 3,333 92%
    • Explicit Core Search Share Report Source: comScore qSearch August 2010 vs. July 2010 Core Search Entity Explicit Core Search Share (%) Jul-10 Aug-10 Point Change Total Explicit Core Search 100.0% 100.0% N/A Google Sites 65.8% 65.4% -0.4 Yahoo! Sites 17.1% 17.4% 0.3 Microsoft Sites 11.0% 11.1% 0.1 Ask Network 3.8% 3.8% 0.0 AOL LLC Network 2.3% 2.3% 0.0
      • In July 2010 Pingdom.com presented data that showed Google’s mobile market share at 98.29%
      Mobile Market Share
    • Traffic Distribution by Ranking Source: SEOBook.com, Google Ranking Value
    • Meet the Search Engines
    •  
    •  
    •  
    • How Search Engines Work
    • Crawling vs Indexing = Hoarder vs Normal Person
    •  
    •  
    • Page Rank Source: http://ilpubs.stanford.edu:8090/422/1/1999-66.pdf
    • Why doesn’t Google release their ranking factors?
      • “It’s a business secret of Google.”
      • - Google CEO Eric Schmidt
      • Source:
      • http://searchengineland.com/schmidt-listing-googles-200-ranking-factors-would-reveal-business-secrets-51065
    • Ranking Algorithm Source: SEOmoz 2009 Search Engine Ranking Factors Survey
    • More on Ranking Factors
      • SEOmoz:
        • http://www.seomoz.org/article/search-ranking-factors
      • WebmasterWorld:
        • http://www.webmasterworld.com/google/4030020.htm
    • What does Google know? http://www.google.com/dashboard/
    • RECENT SEARCH IMPROVEMENTS
    • Universal Search - 2007
    • Real-Time Search
    • Personalized Search
    • Is SEO Dying?
    • Google’s Webmaster Guidelines
    • THANK YOU
      • Contact us:
      • [email_address]
      • Read the blog:
      • http://outspokenmedia.com/blog/
      • Follow us:
      • @ outspokenmedia