Search Landscape Web 2.0 Expo 2010

THE SEARCH LANDSCAPE Web 2.0 Expo NYC 2010 Rhea Drysdale COO, Outspoken Media

Why are we here?

Online Activities – PewInternet.org Activity % of internet users Last Asked Use a search engine to find information 87 May-10 Search for a map or driving directions 86 Dec-06 Look for health/medical info~ 83 Dec-08 Look for info on a hobby or interest 83 Feb-07 Look for information online about a service or product you are thinking of buying* 81 Sep-07 Get news 75 May-10 Search for info about someone you know or might meet* 69 Sept-09 Buy a product 72 May-10 Buy or make a reservation for travel 66 May-10 Look for "how-to," "do-it-yourself" or repair information 59 Aug-08 Look up phone number or address 54 Feb-04 Get news or information about sports* 52 May-10

SEMPO’s State of Search Marketing 2010 Report
North American search engine marketing industry will grow 14% this year from $14.6 billion in 2009 to $16.6 billion by the end of 2010
Measuring the return on investment (ROI) is the biggest challenge facing marketers this year in all three key search tactics covered in the survey—search engine optimization, paid search and social media marketing.
Source: http://searchengineland.com/the-state-of-search-engine-marketing-2010-38826

Top 10 Countries by Number of Searches Conducted Source: comScore qSearch December 2009 vs. December 2008 Searches (MM) Dec-2008 Dec-2009 Percent Change Worldwide 89,708 131,354 46% United States 18,688 22,741 22% China 11,778 13,278 13% Japan 6,213 9,170 48% United Kingdom 4,623 6,245 35% Germany 4,079 5,609 38% France 3,362 5,425 61% South Korea 2,796 4,039 44% Brazil 2,454 3,763 53% Canada 2,900 3,710 28% Russian Federation 1,735 3,333 92%

Explicit Core Search Share Report Source: comScore qSearch August 2010 vs. July 2010 Core Search Entity Explicit Core Search Share (%) Jul-10 Aug-10 Point Change Total Explicit Core Search 100.0% 100.0% N/A Google Sites 65.8% 65.4% -0.4 Yahoo! Sites 17.1% 17.4% 0.3 Microsoft Sites 11.0% 11.1% 0.1 Ask Network 3.8% 3.8% 0.0 AOL LLC Network 2.3% 2.3% 0.0

In July 2010 Pingdom.com presented data that showed Google’s mobile market share at 98.29%
Mobile Market Share

Traffic Distribution by Ranking Source: SEOBook.com, Google Ranking Value

Meet the Search Engines

How Search Engines Work

Crawling vs Indexing = Hoarder vs Normal Person

Page Rank Source: http://ilpubs.stanford.edu:8090/422/1/1999-66.pdf

Why doesn’t Google release their ranking factors?
“It’s a business secret of Google.”
- Google CEO Eric Schmidt
Source:
http://searchengineland.com/schmidt-listing-googles-200-ranking-factors-would-reveal-business-secrets-51065

Ranking Algorithm Source: SEOmoz 2009 Search Engine Ranking Factors Survey

More on Ranking Factors
SEOmoz:
http://www.seomoz.org/article/search-ranking-factors
WebmasterWorld:
http://www.webmasterworld.com/google/4030020.htm

What does Google know? http://www.google.com/dashboard/

RECENT SEARCH IMPROVEMENTS

Universal Search - 2007

Real-Time Search

Personalized Search

Is SEO Dying?

Google’s Webmaster Guidelines

THANK YOU
Contact us:
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Read the blog:
http://outspokenmedia.com/blog/
Follow us:
@ outspokenmedia

Search Landscape Web 2.0 Expo 2010

by Rhea Drysdale on Sep 27, 2010

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Search Landscape Web 2.0 Expo 2010 — Presentation Transcript