THE SEARCH LANDSCAPE Web 2.0 Expo NYC 2010  Rhea Drysdale COO, Outspoken Media
Why are we here?
Online Activities  – PewInternet.org Activity % of internet users Last Asked Use a search engine to find information 87 Ma...
SEMPO’s State of Search Marketing 2010 Report <ul><li>North American search engine marketing industry will grow 14% this y...
Top 10 Countries by Number of Searches Conducted Source: comScore qSearch December 2009 vs. December 2008    Searches (MM)...
Explicit Core Search Share Report Source: comScore qSearch August 2010 vs. July 2010  Core Search Entity   Explicit Core S...
<ul><li>In July 2010 Pingdom.com presented data that showed Google’s mobile market share at  98.29% </li></ul>Mobile Marke...
Traffic Distribution by Ranking Source: SEOBook.com,  Google Ranking Value
Meet the Search Engines
 
 
 
How Search Engines Work
Crawling vs Indexing = Hoarder vs Normal Person
 
 
Page Rank Source:  http://ilpubs.stanford.edu:8090/422/1/1999-66.pdf
Why doesn’t Google release their ranking factors? <ul><li>“It’s a business secret of Google.” </li></ul><ul><li>- Google C...
Ranking Algorithm Source:  SEOmoz 2009  Search Engine Ranking Factors Survey
More on Ranking Factors <ul><li>SEOmoz: </li></ul><ul><ul><li>http://www.seomoz.org/article/search-ranking-factors </li></...
What does Google know? http://www.google.com/dashboard/
RECENT SEARCH IMPROVEMENTS
Universal Search - 2007
Real-Time Search
Personalized Search
Is SEO Dying?
Google’s Webmaster Guidelines
THANK YOU <ul><li>Contact us: </li></ul><ul><li>[email_address] </li></ul><ul><li>Read the blog: </li></ul><ul><li>http://...
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Search Landscape Web 2.0 Expo 2010

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The Search Landscape in 2010 from Google to Bing. How we use the Internet, search market share, how search engines work and recent Google search improvements. Presented at Web 2.0 Expo New York September 27, 2010 by Rhea Drysdale.

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Search Landscape Web 2.0 Expo 2010

  1. 1. THE SEARCH LANDSCAPE Web 2.0 Expo NYC 2010  Rhea Drysdale COO, Outspoken Media
  2. 2. Why are we here?
  3. 3. Online Activities – PewInternet.org Activity % of internet users Last Asked Use a search engine to find information 87 May-10 Search for a map or driving directions 86 Dec-06 Look for health/medical info~ 83 Dec-08 Look for info on a hobby or interest 83 Feb-07 Look for information online about a service or product you are thinking of buying* 81 Sep-07 Get news 75 May-10 Search for info about someone you know or might meet* 69 Sept-09 Buy a product 72 May-10 Buy or make a reservation for travel 66 May-10 Look for &quot;how-to,&quot; &quot;do-it-yourself&quot; or repair information 59 Aug-08 Look up phone number or address 54 Feb-04 Get news or information about sports* 52 May-10
  4. 4. SEMPO’s State of Search Marketing 2010 Report <ul><li>North American search engine marketing industry will grow 14% this year from $14.6 billion in 2009 to $16.6 billion by the end of 2010 </li></ul><ul><li>Measuring the return on investment (ROI) is the biggest challenge facing marketers this year in all three key search tactics covered in the survey—search engine optimization, paid search and social media marketing. </li></ul>Source: http://searchengineland.com/the-state-of-search-engine-marketing-2010-38826
  5. 5. Top 10 Countries by Number of Searches Conducted Source: comScore qSearch December 2009 vs. December 2008   Searches (MM) Dec-2008 Dec-2009 Percent Change Worldwide 89,708 131,354 46% United States 18,688 22,741 22% China 11,778 13,278 13% Japan 6,213 9,170 48% United Kingdom 4,623 6,245 35% Germany 4,079 5,609 38% France 3,362 5,425 61% South Korea 2,796 4,039 44% Brazil 2,454 3,763 53% Canada 2,900 3,710 28% Russian Federation 1,735 3,333 92%
  6. 6. Explicit Core Search Share Report Source: comScore qSearch August 2010 vs. July 2010 Core Search Entity Explicit Core Search Share (%) Jul-10 Aug-10 Point Change Total Explicit Core Search 100.0% 100.0% N/A Google Sites 65.8% 65.4% -0.4 Yahoo! Sites 17.1% 17.4% 0.3 Microsoft Sites 11.0% 11.1% 0.1 Ask Network 3.8% 3.8% 0.0 AOL LLC Network 2.3% 2.3% 0.0
  7. 7. <ul><li>In July 2010 Pingdom.com presented data that showed Google’s mobile market share at 98.29% </li></ul>Mobile Market Share
  8. 8. Traffic Distribution by Ranking Source: SEOBook.com, Google Ranking Value
  9. 9. Meet the Search Engines
  10. 13. How Search Engines Work
  11. 14. Crawling vs Indexing = Hoarder vs Normal Person
  12. 17. Page Rank Source: http://ilpubs.stanford.edu:8090/422/1/1999-66.pdf
  13. 18. Why doesn’t Google release their ranking factors? <ul><li>“It’s a business secret of Google.” </li></ul><ul><li>- Google CEO Eric Schmidt </li></ul><ul><li>Source: </li></ul><ul><li>http://searchengineland.com/schmidt-listing-googles-200-ranking-factors-would-reveal-business-secrets-51065 </li></ul>
  14. 19. Ranking Algorithm Source: SEOmoz 2009 Search Engine Ranking Factors Survey
  15. 20. More on Ranking Factors <ul><li>SEOmoz: </li></ul><ul><ul><li>http://www.seomoz.org/article/search-ranking-factors </li></ul></ul><ul><li>WebmasterWorld: </li></ul><ul><ul><li>http://www.webmasterworld.com/google/4030020.htm </li></ul></ul>
  16. 21. What does Google know? http://www.google.com/dashboard/
  17. 22. RECENT SEARCH IMPROVEMENTS
  18. 23. Universal Search - 2007
  19. 24. Real-Time Search
  20. 25. Personalized Search
  21. 26. Is SEO Dying?
  22. 27. Google’s Webmaster Guidelines
  23. 28. THANK YOU <ul><li>Contact us: </li></ul><ul><li>[email_address] </li></ul><ul><li>Read the blog: </li></ul><ul><li>http://outspokenmedia.com/blog/ </li></ul><ul><li>Follow us: </li></ul><ul><li>@ outspokenmedia </li></ul>

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